It's time for Brand Cards!
This exercise will help us identify key brand characteristics. To play, categorize each of the cards into one of the following 4 groups. Don't forget to check the backside too!
Click Next to go to next card.
Who I am
Place cards in this group that describe who you are.
Click Next to go to next card.
Who I am not
Place cards in this group that do not describe who you are.
Click Next to go to next card.
Who I wish to be
Place cards in this group that describe how you wish to be percieved.
Click Next to go to next card.
Discard
This group is for cards that just don't fit in any category. Don't worry, it's OK to discard a lot of cards!
Click Next to go to next card.
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TrustedCutting edge
1/50
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Best in classOrdinary
2/50
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FreeSecure
3/50
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CarefulAdventurous
4/50
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SeriousFun
5/50
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NostalgicFuturistic
6/50
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SubtleVibrant
7/50
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PracticalImaginative
8/50
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TimelessCurrent
9/50
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ScholarlySavvy
10/50
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TraditionalProgressive
11/50
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IndustrialOrganic
12/50
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ArtisticScientific
13/50
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PessimisticOptimistic
14/50
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BigSmall
15/50
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BoldQuiet
16/50
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SincereClever
17/50
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Mass marketNiche
18/50
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VintageModern
19/50
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OpinionatedOpen-minded
20/50
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MysteriousRelatable
21/50
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DependableSurprising
22/50
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CertainCurious
23/50
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RealisticIdealistic
24/50
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SteadyDynamic
25/50
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EffortlessRigorous
26/50
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FormalCasual
27/50
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TechnicalIntuitive
28/50
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CalmEnergetic
29/50
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AccomplishedBudding
30/50
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SophisticatedWide eyed
31/50
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DisciplinedRelaxed
32/50
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RespectfulCheeky
33/50
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WiseGeeky
34/50
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Every dayMomentous
35/50
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RefinedRaw
36/50
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ProfessionalPlayful
37/50
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ProudHumble
38/50
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AustereGlamorous
39/50
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RuggedGraceful
40/50
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StandardizedCrafted
41/50
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RationalRadical
42/50
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AnalyticalEmotional
43/50
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SimpleComplex
44/50
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FocusedMultifaceted
45/50
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ConventionalExperimental
46/50
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ExclusiveApproachable
47/50
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AggressiveLaid back
48/50
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ReservedWelcoming
49/50
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High endBasic
50/50
- All Finished!