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  • It's time for Brand Cards!

    This exercise will help us identify key brand characteristics. To play, categorize each of the cards into one of the following 4 groups. Don't forget to check the backside too!

    Click Next to go to next card.

  • Who I am

    Place cards in this group that describe who you are.

    Click Next to go to next card.

  • Who I am not

    Place cards in this group that do not describe who you are.

    Click Next to go to next card.

  • Who I wish to be

    Place cards in this group that describe how you wish to be percieved.

    Click Next to go to next card.

  • Discard

    This group is for cards that just don't fit in any category. Don't worry, it's OK to discard a lot of cards!

    Click Next to go to next card.

  • Austere
    Glamorous

    1/50

  • Rugged
    Graceful

    2/50

  • Formal
    Casual

    3/50

  • Vintage
    Modern

    4/50

  • Practical
    Imaginative

    5/50

  • Free
    Secure

    6/50

  • Traditional
    Progressive

    7/50

  • Accomplished
    Budding

    8/50

  • Reserved
    Welcoming

    9/50

  • Pessimistic
    Optimistic

    10/50

  • Proud
    Humble

    11/50

  • Industrial
    Organic

    12/50

  • Rational
    Radical

    13/50

  • Dependable
    Surprising

    14/50

  • Disciplined
    Relaxed

    15/50

  • Scholarly
    Savvy

    16/50

  • Conventional
    Experimental

    17/50

  • Aggressive
    Laid back

    18/50

  • Focused
    Multifaceted

    19/50

  • Steady
    Dynamic

    20/50

  • Professional
    Playful

    21/50

  • Certain
    Curious

    22/50

  • Bold
    Quiet

    23/50

  • Wise
    Geeky

    24/50

  • Subtle
    Vibrant

    25/50

  • Artistic
    Scientific

    26/50

  • Serious
    Fun

    27/50

  • Opinionated
    Open-minded

    28/50

  • Mysterious
    Relatable

    29/50

  • Effortless
    Rigorous

    30/50

  • High end
    Basic

    31/50

  • Calm
    Energetic

    32/50

  • Technical
    Intuitive

    33/50

  • Analytical
    Emotional

    34/50

  • Trusted
    Cutting edge

    35/50

  • Every day
    Momentous

    36/50

  • Realistic
    Idealistic

    37/50

  • Careful
    Adventurous

    38/50

  • Timeless
    Current

    39/50

  • Mass market
    Niche

    40/50

  • Nostalgic
    Futuristic

    41/50

  • Best in class
    Ordinary

    42/50

  • Refined
    Raw

    43/50

  • Big
    Small

    44/50

  • Sophisticated
    Wide eyed

    45/50

  • Sincere
    Clever

    46/50

  • Respectful
    Cheeky

    47/50

  • Simple
    Complex

    48/50

  • Exclusive
    Approachable

    49/50

  • Standardized
    Crafted

    50/50

  • All Finished!
  • Hidden
  • Hidden
  • Hidden
  • Hidden
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