It's time for Brand Cards!
This exercise will help us identify key brand characteristics. To play, categorize each of the cards into one of the following 4 groups. Don't forget to check the backside too!
Click Next to go to next card.
Who I am
Place cards in this group that describe who you are.
Click Next to go to next card.
Who I am not
Place cards in this group that do not describe who you are.
Click Next to go to next card.
Who I wish to be
Place cards in this group that describe how you wish to be percieved.
Click Next to go to next card.
Discard
This group is for cards that just don't fit in any category. Don't worry, it's OK to discard a lot of cards!
Click Next to go to next card.
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Artistic
Scientific
1/50
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Sophisticated
Wide eyed
2/50
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Rational
Radical
3/50
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Disciplined
Relaxed
4/50
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Free
Secure
5/50
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Vintage
Modern
6/50
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Scholarly
Savvy
7/50
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Realistic
Idealistic
8/50
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Careful
Adventurous
9/50
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Proud
Humble
10/50
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Big
Small
11/50
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Nostalgic
Futuristic
12/50
-
Practical
Imaginative
13/50
-
Aggressive
Laid back
14/50
-
Formal
Casual
15/50
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Industrial
Organic
16/50
-
Sincere
Clever
17/50
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Subtle
Vibrant
18/50
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Standardized
Crafted
19/50
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Serious
Fun
20/50
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Technical
Intuitive
21/50
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Conventional
Experimental
22/50
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Exclusive
Approachable
23/50
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Professional
Playful
24/50
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Pessimistic
Optimistic
25/50
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Austere
Glamorous
26/50
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Bold
Quiet
27/50
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Calm
Energetic
28/50
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Mysterious
Relatable
29/50
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Wise
Geeky
30/50
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Analytical
Emotional
31/50
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Simple
Complex
32/50
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Certain
Curious
33/50
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Timeless
Current
34/50
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Rugged
Graceful
35/50
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Mass market
Niche
36/50
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Every day
Momentous
37/50
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Opinionated
Open-minded
38/50
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High end
Basic
39/50
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Dependable
Surprising
40/50
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Respectful
Cheeky
41/50
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Best in class
Ordinary
42/50
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Focused
Multifaceted
43/50
-
Steady
Dynamic
44/50
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Accomplished
Budding
45/50
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Reserved
Welcoming
46/50
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Effortless
Rigorous
47/50
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Trusted
Cutting edge
48/50
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Refined
Raw
49/50
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Traditional
Progressive
50/50
All Finished!
