It's time for Brand Cards!
This exercise will help us identify key brand characteristics. To play, categorize each of the cards into one of the following 4 groups. Don't forget to check the backside too!
Click Next to go to next card.
Who I am
Place cards in this group that describe who you are.
Click Next to go to next card.
Who I am not
Place cards in this group that do not describe who you are.
Click Next to go to next card.
Who I wish to be
Place cards in this group that describe how you wish to be percieved.
Click Next to go to next card.
Discard
This group is for cards that just don't fit in any category. Don't worry, it's OK to discard a lot of cards!
Click Next to go to next card.
-
Simple
Complex
1/50
-
Industrial
Organic
2/50
-
Refined
Raw
3/50
-
Calm
Energetic
4/50
-
Every day
Momentous
5/50
-
Trusted
Cutting edge
6/50
-
Vintage
Modern
7/50
-
Artistic
Scientific
8/50
-
Sincere
Clever
9/50
-
Serious
Fun
10/50
-
Rugged
Graceful
11/50
-
Exclusive
Approachable
12/50
-
Bold
Quiet
13/50
-
Focused
Multifaceted
14/50
-
Dependable
Surprising
15/50
-
Mysterious
Relatable
16/50
-
Reserved
Welcoming
17/50
-
Respectful
Cheeky
18/50
-
Nostalgic
Futuristic
19/50
-
Timeless
Current
20/50
-
Subtle
Vibrant
21/50
-
Standardized
Crafted
22/50
-
Analytical
Emotional
23/50
-
Rational
Radical
24/50
-
Mass market
Niche
25/50
-
Professional
Playful
26/50
-
Traditional
Progressive
27/50
-
Scholarly
Savvy
28/50
-
Steady
Dynamic
29/50
-
Wise
Geeky
30/50
-
Realistic
Idealistic
31/50
-
Sophisticated
Wide eyed
32/50
-
Best in class
Ordinary
33/50
-
Formal
Casual
34/50
-
Practical
Imaginative
35/50
-
Opinionated
Open-minded
36/50
-
Proud
Humble
37/50
-
Aggressive
Laid back
38/50
-
Big
Small
39/50
-
Careful
Adventurous
40/50
-
High end
Basic
41/50
-
Disciplined
Relaxed
42/50
-
Certain
Curious
43/50
-
Effortless
Rigorous
44/50
-
Free
Secure
45/50
-
Pessimistic
Optimistic
46/50
-
Conventional
Experimental
47/50
-
Technical
Intuitive
48/50
-
Accomplished
Budding
49/50
-
Austere
Glamorous
50/50
All Finished!
