It's time for Brand Cards!
This exercise will help us identify key brand characteristics. To play, categorize each of the cards into one of the following 4 groups. Don't forget to check the backside too!
Click Next to go to next card.
Who I am
Place cards in this group that describe who you are.
Click Next to go to next card.
Who I am not
Place cards in this group that do not describe who you are.
Click Next to go to next card.
Who I wish to be
Place cards in this group that describe how you wish to be percieved.
Click Next to go to next card.
Discard
This group is for cards that just don't fit in any category. Don't worry, it's OK to discard a lot of cards!
Click Next to go to next card.
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Effortless
Rigorous
1/50
-
Serious
Fun
2/50
-
Pessimistic
Optimistic
3/50
-
Traditional
Progressive
4/50
-
Dependable
Surprising
5/50
-
Sophisticated
Wide eyed
6/50
-
Professional
Playful
7/50
-
Focused
Multifaceted
8/50
-
Aggressive
Laid back
9/50
-
Calm
Energetic
10/50
-
Careful
Adventurous
11/50
-
Certain
Curious
12/50
-
Bold
Quiet
13/50
-
Big
Small
14/50
-
Formal
Casual
15/50
-
Timeless
Current
16/50
-
Rational
Radical
17/50
-
Reserved
Welcoming
18/50
-
Austere
Glamorous
19/50
-
Conventional
Experimental
20/50
-
Realistic
Idealistic
21/50
-
Accomplished
Budding
22/50
-
Practical
Imaginative
23/50
-
Trusted
Cutting edge
24/50
-
Vintage
Modern
25/50
-
Nostalgic
Futuristic
26/50
-
Standardized
Crafted
27/50
-
Subtle
Vibrant
28/50
-
Technical
Intuitive
29/50
-
High end
Basic
30/50
-
Mass market
Niche
31/50
-
Steady
Dynamic
32/50
-
Mysterious
Relatable
33/50
-
Respectful
Cheeky
34/50
-
Every day
Momentous
35/50
-
Rugged
Graceful
36/50
-
Refined
Raw
37/50
-
Wise
Geeky
38/50
-
Industrial
Organic
39/50
-
Simple
Complex
40/50
-
Proud
Humble
41/50
-
Sincere
Clever
42/50
-
Opinionated
Open-minded
43/50
-
Scholarly
Savvy
44/50
-
Best in class
Ordinary
45/50
-
Exclusive
Approachable
46/50
-
Disciplined
Relaxed
47/50
-
Artistic
Scientific
48/50
-
Analytical
Emotional
49/50
-
Free
Secure
50/50
All Finished!
