Skip to main content
  • It's time for Brand Cards!

    This exercise will help us identify key brand characteristics. To play, categorize each of the cards into one of the following 4 groups. Don't forget to check the backside too!

    Click Next to go to next card.

  • Who I am

    Place cards in this group that describe who you are.

    Click Next to go to next card.

  • Who I am not

    Place cards in this group that do not describe who you are.

    Click Next to go to next card.

  • Who I wish to be

    Place cards in this group that describe how you wish to be percieved.

    Click Next to go to next card.

  • Discard

    This group is for cards that just don't fit in any category. Don't worry, it's OK to discard a lot of cards!

    Click Next to go to next card.

  • Simple
    Complex

    1/50

  • Timeless
    Current

    2/50

  • Serious
    Fun

    3/50

  • Technical
    Intuitive

    4/50

  • Effortless
    Rigorous

    5/50

  • Traditional
    Progressive

    6/50

  • Proud
    Humble

    7/50

  • Calm
    Energetic

    8/50

  • Subtle
    Vibrant

    9/50

  • Artistic
    Scientific

    10/50

  • Sophisticated
    Wide eyed

    11/50

  • Analytical
    Emotional

    12/50

  • Industrial
    Organic

    13/50

  • Big
    Small

    14/50

  • Certain
    Curious

    15/50

  • Focused
    Multifaceted

    16/50

  • Opinionated
    Open-minded

    17/50

  • Trusted
    Cutting edge

    18/50

  • Mysterious
    Relatable

    19/50

  • Reserved
    Welcoming

    20/50

  • Respectful
    Cheeky

    21/50

  • Best in class
    Ordinary

    22/50

  • Aggressive
    Laid back

    23/50

  • Austere
    Glamorous

    24/50

  • Practical
    Imaginative

    25/50

  • Sincere
    Clever

    26/50

  • Conventional
    Experimental

    27/50

  • Vintage
    Modern

    28/50

  • Rational
    Radical

    29/50

  • Realistic
    Idealistic

    30/50

  • Rugged
    Graceful

    31/50

  • Professional
    Playful

    32/50

  • High end
    Basic

    33/50

  • Wise
    Geeky

    34/50

  • Accomplished
    Budding

    35/50

  • Pessimistic
    Optimistic

    36/50

  • Careful
    Adventurous

    37/50

  • Exclusive
    Approachable

    38/50

  • Refined
    Raw

    39/50

  • Standardized
    Crafted

    40/50

  • Every day
    Momentous

    41/50

  • Bold
    Quiet

    42/50

  • Free
    Secure

    43/50

  • Mass market
    Niche

    44/50

  • Steady
    Dynamic

    45/50

  • Scholarly
    Savvy

    46/50

  • Nostalgic
    Futuristic

    47/50

  • Dependable
    Surprising

    48/50

  • Disciplined
    Relaxed

    49/50

  • Formal
    Casual

    50/50

  • All Finished!
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Hey you!

Want to work with us? Follow me!

Close Menu
Follow along and be the first to know about our work, story series and general happenings.
  • This field is for validation purposes and should be left unchanged.