A Few of My
I pulled together a few examples that feel most relevant to Horizon Surgical — projects where I’ve helped technical and innovative companies clarify their story, reach the right audiences, and create compelling materials that move them toward their goals. These span messaging, brand positioning, product launch campaigns, event promotion, and creative production.
Virtual Incision – Dr. Raskin Surgeon Testimonial
Produced a concise, engaging video capturing Dr. Raskin’s firsthand experience with Virtual Incision and her perspective on the future of robotic-assisted surgery. Designed to build credibility, inspire surgeon confidence, and position VI as a leader in the next wave of RAS innovation.
Sovato – Tradeshow Booth Display Video
Created a dynamic looping video to showcase Sovato’s remote surgery technology at a premier European robotics conference. Designed to capture attention, highlight key features, and quickly communicate the product’s potential to a global audience of industry leaders.
J&J MONARCH – AABIP Door Drop Trifold
Designed a visually engaging trifold to spark curiosity and drive traffic to the MONARCH booth and lunch symposium at AABIP, a top-tier conference in their field. Blended sharp messaging with eye-catching design to stand out in a crowded, high-stakes event environment.
Virtual Incision – MIRA Product Launch Video
Produced a high-impact launch video introducing MIRA, Virtual Incision’s groundbreaking miniRAS platform, immediately following FDA approval. Combined striking visuals with clear, compelling messaging to energize surgeons, investors, and media around this first-of-its-kind innovation.
Virtual Incision – ELI5 System Overview Video
Created an accessible, visually rich explainer video that breaks down how the MIRA system works in simple terms. Anticipated and answered common questions to build understanding, reduce barriers, and spark interest across both clinical and non-technical audiences.
Sovato – Tradeshow Booth Display Design
Developed a cohesive, high-impact booth design to elevate Sovato’s presence at a major European robotics conference. Built a clear messaging hierarchy and consistent visual identity to strengthen brand recognition and attract targeted conference attendees.
Johnson & Johnson – AABIP E-Blast
Crafted a targeted email to all AABIP attendees, driving pre-registration for J&J’s lunch symposium while reinforcing their credibility in surgical robotics. Balanced concise, persuasive copy with strong visual cues to maximize opens, clicks, and booth interest.
Virtual Incision – Photorealistic 3D Render Animation
Produced a sleek, photorealistic 3D animation for Virtual Incision’s homepage to immediately capture attention and convey a sense of innovation and excellence. Set a futuristic tone that reinforces the brand’s leadership in next-generation surgical robotics.
BVH Architecture – “Design That” Animation
Produced an engaging animated video to promote an educational series on design-based problem solving and its impact on local communities. Combined approachable visuals with clear messaging to inspire participation and highlight the real-world value of thoughtful design.
J&J MONARCH – Roadshow Promotional Posts
Designed and wrote a series of social media posts promoting a national roadshow, inviting physicians to learn about and demo the MONARCH platform in their local city. Used engaging visuals and concise, benefit-driven copy to drive awareness and attendance.
Workshop – “Not Boring” Customer Testimonial
Produced a lively, story-driven customer testimonial that broke away from the standard corporate format. Highlighted key product value propositions through authentic storytelling, keeping viewers engaged while reinforcing the brand’s personality and credibility.
Virtual Incision – NVIDIA Partnership Promotion
Developed content to spotlight the strategic partnership between Virtual Incision and NVIDIA, showcasing how NVIDIA’s technology powers VI’s advanced surgical robotics. Positioned the collaboration as a key driver of innovation, performance, and future capabilities in robotic-assisted surgery.