A Few of My
I pulled together a few examples that feel most relevant to SalesJack — projects where I’ve partnered with growing companies to sharpen their story, connect with the right customers, and create materials that drive measurable results. These include work in messaging, brand positioning, website builds, sales enablement content, event promotion, and creative production. The mix reflects the generalist role I play: moving seamlessly between strategy and execution, and ensuring that every piece — from copy to design to campaign rollout — works together to push momentum forward.
Virtual Incision – MIRA Product Launch Video
Produced a high-impact launch video introducing MIRA, Virtual Incision’s groundbreaking miniRAS platform, immediately following FDA approval. Combined striking visuals with clear, compelling messaging to energize surgeons, investors, and media around this first-of-its-kind innovation.
Stirlist – Food & Nutrition Blog Redesign
Redesigned and modernized Stirlist’s online presence, transforming a long-running nutrition blog into a polished lifestyle platform. Balanced clean design with approachable, authentic storytelling to better engage readers, showcase recipes, and support brand partnerships.
Sovato – Tradeshow Booth Display Video
Created a dynamic looping video to showcase Sovato’s remote surgery technology at a premier European robotics conference. Designed to capture attention, highlight key features, and quickly communicate the product’s potential to a global audience of industry leaders.
The Hope Venture – Nonprofit Website & Storytelling
Developed a refreshed website and storytelling approach for The Hope Venture, a global nonprofit focused on education and poverty alleviation. Combined human-centered design with compelling narratives to highlight impact, build donor trust, and inspire deeper engagement.
Virtual Incision – ELI5 System Overview Video
Created an accessible, visually rich explainer video that breaks down how the MIRA system works in simple terms. Anticipated and answered common questions to build understanding, reduce barriers, and spark interest across both clinical and non-technical audiences.
Healthy Under Pressure – Podcast Branding & Content
Created the brand identity and digital presence for Healthy Under Pressure, a podcast exploring health and entrepreneurship. Developed cohesive visuals and messaging that balanced professionalism with approachability, helping the show connect with listeners and grow its audience.
Johnson & Johnson – AABIP E-Blast
Crafted a targeted email to all AABIP attendees, driving pre-registration for J&J’s lunch symposium while reinforcing their credibility in surgical robotics. Balanced concise, persuasive copy with strong visual cues to maximize opens, clicks, and booth interest.
Virtual Incision – Photorealistic 3D Render Animation
Produced a sleek, photorealistic 3D animation for Virtual Incision’s homepage to immediately capture attention and convey a sense of innovation and excellence. Set a futuristic tone that reinforces the brand’s leadership in next-generation surgical robotics.
Sovato – Tradeshow Booth Display Design
Developed a cohesive, high-impact booth design to elevate Sovato’s presence at a major European robotics conference. Built a clear messaging hierarchy and consistent visual identity to strengthen brand recognition and attract targeted conference attendees.
Workshop – “Not Boring” Customer Testimonial
Produced a lively, story-driven customer testimonial that broke away from the standard corporate format. Highlighted key product value propositions through authentic storytelling, keeping viewers engaged while reinforcing the brand’s personality and credibility.
