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John Fulwider

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When John Fulwider walks into Leadbelly, the bartender starts making his favorite drink—an Old Fashioned.

While it might seem a small thing to be a regular at a local restaurant, John has aspired to that title for years.

As a kid, John never spent more than three years in any one place. His father’s Air Force career led his family to Texas, Florida, Nebraska, Germany, Virginia, Germany again, Nebraska again, and finally Lincoln.

It’s in Lincoln where John’s story really starts to take shape.

“Lincoln has given me my beautiful wife, my education, my children, my church community, the launching place of my businesses,” John said.

“Lincoln has given me a place to set down roots and call home. That’s something I’ve never had before.”

He came to Lincoln to attend the University of Nebraska, where he graduated with his bachelor’s degree in journalism. John laughed about the fact that he spent far more time reporting for The Daily Nebraskan than actually going to his classes.

Internships and jobs at the Associated Press, Lincoln Journal Star, and The Wall Street Journal came before John took the leap to a startup internet newspaper, Nebraska StatePaper. The startup folded after a few years and John began looking for his next adventure, which led him to graduate school.

“Most grad students are people who loved school,” he said. “But I hated school!”

Two mentors made him love graduate school. D’Andra Orey inspired John’s love of political science, while Denise Bulling encouraged John to turn his research into his second business. She also handed him his first client, so John worked half his time on getting a tenure-track professorship, and half his time building his business.

“I had Plan A for academics and plan C for consulting, and no Plan B, because who needs one?” John joked. Plan A didn’t work out—he came in second in a job search at Texas Christian University—so he cried in his beer for seven days before closing the door on university teaching work and taking his consulting business full time.

Seven years later, John had pivoted his business many times to end up with executive coaching, planning and team-building services for housing, community, and economic development organizations nationwide. He was away from his family more than he liked and it was starting to wear on all of them.

At one point, John got seriously ill while on a business trip and so on top of being away from his wife and two young daughters for six days, he had to quarantine himself from the girls for another week at home. It was miserable, he said, and it was at that point that he decided he didn’t want to travel for work any more.

John launched his third business to focus only on working with entrepreneurial businesses in Lincoln and sixty miles around, allowing him to focus his energy on Lincoln and his family.

There’s a lot of moving parts to John’s story. A lot about his family, his work and his community that he loves to share about with anyone who will listen.

He said so much of his story has been about finding his place, digging deep, putting down roots and experiencing a deep sense of joy in being known. John said that because he moved so often as a kid, he had a hard time making friends. He said he only had one friend at each place he lived, and had to find a new one each time he and his family packed up and moved to their next assignment.

But finding his place in Lincoln has meant the world to him. He’s in awe of the fact that his kids will go to the same high school that his wife attended, that he lives in a neighborhood filled with friends and that he can rattle off his favorite local restaurants and haunts at the drop of a hat.

John loves walking in to Leadbelly and knowing the bartender remembers his favorite drink. He loves anything and everything local, but mostly he just loves knowing Lincoln is his place. It’s a place he knows, a place he calls home and place that knows him.

Ben Pankonin

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Ben Pankonin remembers the moment when his regular life and his work life started to melt together – he was in first grade.

His parents had just bought a Hallmark store and they were finalizing the sale of the shop, which just happened to fall on Ben’s birthday.

It’s almost comical, but it’s a true story. Ben said while it felt a little strange and very grown up to spend his birthday in a law office, this kind of involvement in his parents’ work shaped his story in ways he didn’t anticipate.

“For me, this was just what we did. You pitched in and showed up, moved boxes and did whatever was asked,” he said. “I didn’t really have an alternative; I didn’t realize that it wasn’t normal.”

Ben assisted customers at his parent’s shop until he was old enough to see over the counter and then he quickly moved on to running the register. When other kids were learning basic math skills, Ben was counting back change to customers or getting a quick economics lesson from his dad.

Without articulating it in the exact words, his parents were showing Ben how to be an entrepreneur – how to think for himself, solve problems and work for himself. They showed him that this way of life didn’t have to be scary or overwhelming, it could also be exciting and energizing… and soon Ben started to see himself as a young entrepreneur.

During college, Ben studied business and computer science at Nebraska Wesleyan University. He was fascinated by technology, but enjoyed how the social aspect of the business world offset the often isolating bubble of computer science.

He got his first internship by calling up a company and asking if he could rebuild their website. His roommate was confused by Ben’s job because to him, all Ben did was sit in their dorm room and work on his computer.

“What are you doing?” his roommate asked one day.

Ben’s response was simple, “I’m billing time.”

To Ben, working this way felt second nature, and so it was no surprise when he jumped right into a tech startup after graduation. He quickly learned the ins and outs of the startup world, observing what worked well and what didn’t. Although the job only last a year, the experience helped Ben take a closer look at what it took to run a startup.

Ben worked a few other jobs, including a year-long leadership program in Washington D.C., before returning to Nebraska where he began to put down roots in the tech industry again. Within a few years he helped a local IT company go from three to 50 employees, and Ben was enjoying the way his job allowed him to understand the community as well as take a technical approach to his work.

But he was also anxious to do his own thing. Ben stepped away from his job to do some consulting and began testing out a few ideas for his own startup.

In 2012, Ben launched Social Assurance, a marketing software company focused on helping financial institutions utilize digital marketing. It was a concept that filled a major void, but also fit well with Ben’s technical and social strengths.

As he began to spend more time working with other founders and startups, Ben realized that his business wasn’t just meeting a need in the community, it was also meeting a need in his own story. Being an entrepreneur came naturally to Ben. It allowed him space to come up with new ideas, explore a variety of opportunities and watch those ideas and opportunities take on a new life together.

It also made him take a closer look at himself and his own insecurities.

“There’s a lot of risk involved,” he said. “You’re constantly evaluating if you’re doing the right thing, playing to your strengths or asking the right people to help you… and you have to admit that there are a lot of things you’re not good at.”

Being an entrepreneur can be both physically and mentally exhausting, but Ben said he is fortunate to live with a fellow entrepreneur – his wife, Amber. Having two startup-minded people under one roof has both advantages and disadvantages, but Ben said it’s extremely helpful to have a partner who understands the ups and downs of running a business. They celebrate together when things go well, and work to come up with a new plan when things don’t go so well.

Ben said they often joke about whose job is the more stable. They both juggle the logistics of working lots of hours, traveling, scheduling and then making time to spend with each other. Some days it feels like a hustle, but for Ben it’s work that he’s excited to do because it plays to his strengths.

When he looks back at his story he can see moments when things started to make sense to him. Moments when he absorbed knowledge from his parents without even knowing it, and made decisions that were based on his experience instead of a business principle.

His story is one that’s been about watching, learning and doing. It’s been about being honest with himself, others and the community and working to create a space that’s true to himself and the people he serves.

Alex Kolbo

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Alex Kolbo is one of those ‘cool’ teachers. He’s young, fun and he teaches high school art.

Most days there are a few students who hang out in his art room before or after school to work on projects or just to talk with Mr. Kolbo about whatever is on their mind.

Being an art teacher is a job that feels natural to Alex. It tracks well with this own love of all things artistic, plus, it’s relational, which is something he didn’t know would quickly become the best part of his job.

But Alex never saw himself as an art teacher. In fact, ever since first grade all he really wanted to be was an architect.

As a kid, Alex was always drawing. It was a hobby that was encouraged by his parents, teachers and nearly anyone who saw his work. He had talent, but he was a little shy to admit it. He remembers refusing to take compliments when people would look at his artwork. Then his dad sat him down and had a conversation about being grateful for his abilities and taught him how to accept encouragement from others.

But even though he was talented, Alex said he never thought about being an artist. He thought the more practical route would be architecture, because it combined his artistic skills with his math abilities… and he’d heard that architects earn a good living.

Architecture wasn’t just what Alex planned to do, it’s what he told everyone he would do – it was his identity. So when he went to college at UNL as an architecture major, nobody was surprised.

After two years of having a love-hate relationship with architecture – which Alex now fondly refers to as ‘archi-torture’ – he hit a major roadblock. While he enjoyed his classes, the math portion of his degree was proving extremely challenging, specifically his calculus class. He needed to pass calculus with a C or higher and after taking the class three times he was 1 percentage point away from passing the class.

He had two choices: take the class a fourth time and hopefully pass so that he could continue with his architecture degree, or change his major.

Alex went home for the weekend to think over his decision. He said it felt heavy and even a little sad to have his once certain future suddenly full of question marks. Alex met with friends and a handful of trusted mentors who listened to his dilemma and offered advice. He said the most common question everyone asked was, ‘Have you ever thought about teaching art?”

Teaching? Interesting, he thought.

But then came the list of questions and hesitations, the main one centering on if he could provide for his future family on a teacher’s salary. Plus, being a teacher didn’t seem nearly as glamorous as his architecture aspirations.

He was shocked by the fact that so many people had suggested the same career shift, but now the decision was up to him. Within a week Alex changed his major, ending his time at the architecture school and starting down the teaching path.

It’s been nearly seven years since Alex made the decision to become a teacher and he’s currently finishing up his fourth year at Lincoln East High School. He landed the job shortly after he graduated, and quickly found that teaching felt like such a natural use of his passions and skills.

“I love making art, it’s fun, but that alone hasn’t been the most meaningful part of my job,” he said. “It’s the building relationships, and I didn’t realize that would make me feel like this is where I’m meant to be.”

Whether he’s teaching pottery, photography, graphic design or even jewelry making, Alex said his goal is to connect with students and help them think creatively. He said creative thinking isn’t just for art, it’s for life, and art is the tool he’s using to teach his students these skills.

Alex knows that not every kid who walks into his classroom is thrilled about taking an art class. They don’t all have to love or even appreciate art, he said, but he wants them to know that he’s a teacher they can trust and learn from, whether it’s art or something from his own story.

Alex said teaching is something he can see himself doing for a long time. It gives him his own time and space to think creatively, plus it pairs well with his endeavors outside of the classroom. On weekends and during the summer he likes to take wedding and engagement photos, help his wife, Machelle, with her graphic design business, think up art-inspired Instagram posts, go on walks with their golden retriever and hang out with kids in his church’s youth group.

Nearly everything Alex does turns into some sort of exercise in creative thinking. It’s what he loves, what he’s passionate about and what naturally rises to the surface of both his work and hobbies.

It’s seems funny to think of Alex as being anything other than an art teacher at Lincoln East. It’s where he’s invested his skills and his time. And even though Alex is at the front of the classroom, it’s really his students who have shaped his story and encourage him to test his own creativity every day.

Brian Lehmann

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Brian Lehmann fits the definition of a classic risk taker.

He’s the kind of guy who wakes up thinking about Indonesia, buys a ticket later that day and is driving a scooter around the country as soon as he lands.

(Yes, that really happened.)

But Brian doesn’t just take risks or hop on a plane for the fun of it. He does it because he’s afraid of what will happen if he stops taking these kinds of risks.

After graduating from college with a degree in photojournalism, Brian got a job at the Rocky Mountain News in Colorado. It was an enviable job to have scored so young, and Brian was doing well as a staff photographer. He was learning a lot, working hard and having a blast going out on assignment.

He was set… or so he thought.

A year and a half into his job, he and his 250 coworkers got the shocking news that the newspaper was shutting down. They were all let go with little warning and no safety net. It was scary, Brian said, but even scarier for the people who had families to take care of.

It was in that moment that Brian realized he couldn’t leave his future to chance, and now was his time to take risks, big risks.

He moved back to Lincoln and relaunched his landscaping and lawn care business. He’d mowed lawns ever since he was 14 and the business had paid his way through college, but now it was sustaining him while he sorted out his next steps.

Brian started thinking long and hard about why he was a photographer.

He remembered how he’d majored in business and dabbled in flying before changing his major to journalism.

He thought about the first time he met Joel Sartore, a Lincoln native and National Geographic photographer. How he traded manual labor jobs for photography critiques and life lessons with the famed photographer who eventually became his mentor.

And he came to the conclusion that he couldn’t do lawn care forever. Sure, he liked it and he was even pretty good at it, but there was no way he could let go of photojournalism or even let it slump into the category of ‘hobby.’

Brian decided that instead of working for a newspaper or even one single magazine, he’d do his own stories, set his own schedule and find stories both locally and internationally. He discovered that he could plant flowers, mow lawns and do landscape design as a way to fund his international trips, and so far it’s worked.

He’s worked in places like Nicaragua, Indonesia, Kyrgyzstan and India. He laughs about the time he peed his pants while on a horribly rocky boat in the middle of the Caribbean Sea with some angry turtle hunters, and the time he was arrested in India only to have the local police feed him dinner and Facebook friend him before releasing him.

These are the kinds of experiences that Brian craves when he’s back in Lincoln. His work varies from week to week. Some weeks he’s more focused on lawn care and others he’s gearing up for a trip and doing research about the next country he’s going to visit.

In May he’ll be in Uganda with a group of photojournalism students from UNL and in August he’s heading back to Nicaragua to finish shooting a story about endangered green sea turtles.

Last year his first photo story was published in National Geographic. It was about the death culture in Indonesia, a story he’d had a strong hunch about and following his hunch paid off. In the process he made friends with translators, had coffee with dozens of village leaders and was able to expose a traditional way of life for a small but beautiful group of people.

These are the stories Brian thinks about when he’s adding mulch to a client’s flower bed, walking his dog, Murphy, or sitting in his backyard. They are the stories of people and cultures that have woven themselves into Brian’s own story in ways he can’t quite describe.

Sure, he said, he’s taking a risk to fly around the world with little more than a camera and an idea, but the people he photographs are taking their own risk when they open their lives and share their stories with him. Brian has lived small parts of people’s lives with them through the lens of his camera. What he’s seen has changed the way he sees life, how he lives life and how he wants to spend his time.

But the thing Brian said he keeps coming back to is that he’s lucky.

Lucky that he can run a business that helps fund his passions. Lucky that he’s surrounded by mentors and fellow photographers who help him refine his skills. Lucky that he has the stability to hop on a plane when he needs to and lucky that at the age of 35 he’s doing something he loves.

He’s lucky that he gets to take risks, and he doesn’t want that to ever change.

David Lawton

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David Lawton said his kids would always joke with him, saying: “Hey dad, what are you going to be when you grow up?”

It was the running joke because David has had a lot of jobs. So many, that he has a hard time keeping track of them all.

He’s done everything from stocking shelves at a grocery store to being a pediatric nurse, an interim dean, an ER nurse and ‘the mayor’ of Chick-fil-A.

Now, at the age of 69, David said he has no clue what’s next. The truth is, he doesn’t know what’s next because the past 50+ years have been full of the unexpected.

“My story is really Claudia’s story too…” he said.

He wanted to make this distinction because he and Claudia have been married for 45 years. They grew up on opposite coasts, David in Santa Barbara, and Claudia in Miami. The two met when they attended Covenant College and got married a few years later.

Despite being somewhat of a poor student, David graduated with a degree in psychology and he and Claudia looked for jobs and a place to settle down. As a nurse, Claudia had lots of options when it came to jobs and David said he had to beg employers for even a manual labor job.

After their first child was born, David decided to go back to school to get a nursing degree, thinking it would provide him with a more consistent way to support his family. He enrolled in a 15-month accelerated program, graduated on a Friday and started his nursing job the next day.

He had originally planned to be a postpartum nurse, but during that time the job was a bit taboo for a man, so he decided to be a pediatric nurse. David said he’d always loved kids and being around them all day felt like the perfect fit. He went on to get his bachelor’s and Master’s degree in nursing and nursing administration and then took a position at the local VA hospital.

David and his family lived in Florida, Georgia, California and Oregon during his early years as a nurse before he was offered a job at Lincoln’s St. Elizabeth Hospital in the early 90s. He and Claudia had never thought about moving to the middle of the United States, they were coastal people who liked views of the ocean. But after a bit of convincing, they decided to at least visit Nebraska. It was January so they packed coats, gloves and boots for their kids, and in true Nebraska fashion they were welcomed to the state with 70-degree weather.

While they hadn’t pictured a life in the Midwest, the job David was offered was a great opportunity to use both his leadership and nursing skills and he decided to take the job. Since being in Nebraska, David has worked for the state’s health department, Clarkson College, earned his Ph.D, worked for the federal government, Concordia University and Bryan Heart.

After his contract with Bryan Heart ended he began applying for other medical jobs but wasn’t having any luck. He suspected it was because of his age, but he didn’t let that discourage him.

It was around this time that a Chick-fil-A was opening and David decided to send in an application. He was the second person hired at the new location and was put in charge of maintaining the dining room.

David took his job very seriously. He’d come in every morning and make sure the dining room, bathrooms and play area were properly cleaned before the patrons arrived. He greeted customers with a smile and worked to learn the names of his regulars who grew to appreciate his attentive and joyful spirit.

“The job was really about anticipating people’s needs,” he said. “If a mom came in with a baby, I made sure she had a high chair or that she had a seat where she could easily see the play area.”

It seemed like common sense to David, but his work ethic and personality charmed both kids and adults alike. He worked behind the counter when he needed to and even cut and squeezed lemons for the chain’s much talked about lemonade.

The staff started referring to David as ‘the mayor’ of Chick-fil-A.

“I liked it,” he said. “I liked being able to serve people and not hold anything back. It was about making people happy.”

His stint at the restaurant lasted about 18 months before deciding to go back into his professional field so that his license wouldn’t lapse. So in September 2016, ‘the mayor’ of Chick-fil-A resigned and started working for a home health company.

While it’s different than mopping floors and making funny faces at kids, there’s a lot of hospitality involved in his new job as well. He said his caseload is full of lonely people looking for someone to check in and care for them, and this role plays well to his strengths.

When David thinks about what’s next in his story, he said he has no clue what the future holds, and he’s OK with that.

After all, he never expected to live in Nebraska, have five educational degrees and have worked more jobs than he can remember.

But what he is counting on is always helping people. He’s a learner and a do-er, he feels most like himself when he’s serving others or when he’s with Claudia and those are things that won’t change, he said.

Maybe he’ll retire one day. Maybe he’ll go back and work at Chick-fil-A. Or maybe, he’ll still be trying to figure out what he’s going to be when he grows up.

***

Photo courtesy of Rebecca Tredway.

Matt Taylor

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Walking into the Tavern – a bar nestled in the heart of the Haymarket – you would never know that the space has been anything other than the warm, inviting establishment it is today. With childhood pictures of regular customers lining the walls, dark wood, impeccably clean and comfortable – a place that offers an instant welcome.

The space is a good reflection of its owner, Matt Taylor, who confidently fills the role of young entrepreneur and owner of two Haymarket businesses. A path he didn’t set out to take, but one that has provided a place to grow and directly impact the city of Lincoln.

When Matt started college, he wasn’t sure what he wanted to do, but figured that the Finance Department at UNL would provide some essential tools to learning about business and managing money.

While finance seemed pretty straightforward, the actual work he experienced during an internship proved to be tedious and far from the type of work he was looking for.

It wasn’t until midway through his education that he took a job checking I.D.s at The Bar and found a surprising connection to real-world business. Each night, he left energized by the person-to-person interaction and the money he was able to earn.

The owner, Neal Grummert, turned out to be the best business mentor Matt could have asked for. Neal took a serious approach to the way he ran things and had thoughtful business practices in place – constantly investing in his employees and keeping an eye on what was going on in the Lincoln business community.

Matt rose quickly in the ranks at The Bar, gaining experience in each role, and eventually becoming the general manager. The Bar provided a place to apply what he was learning in school. After classes, Matt would head to work and sit down with Neal, discussing things like product placement, profit and losses, and even business culture. They were always looking twelve months ahead on how to develop the business.

In 2009, just after Matt had graduated from college and was finding a good rhythm at work, he felt the ground drop out from under him when his boss unexpectedly died. The loss of his mentor-friend and end of their shared plans left Matt floating aimlessly. He applied for all sorts of of jobs and tried to find firm foundation.

Eventually Matt met with his dad and cast a vision for a downtown bar in the former Crescent Moon Coffee building. His dad loved the idea and agreed to the proposal, putting up his home as collateral for a line of credit.

Over the next two months, the space was overhauled and filled with high top tables and bar stools. Matt wanted to create a place geared toward the 25 and older crowd who wanted something different than the college bar scene. It was an idea that took hold quickly.

“After four months, we had made back our initial investment. It was a good time to start a business… I think now is an even better time with all of this opportunity.”

Matt’s success propelled him forward, and in 2013 he decided to launch a second bar, The Other Room, just behind The Tavern. Through his travels, he had witnessed the revival of the speakeasy type bar in big cities and decided to bring the idea to Lincoln.

One of Matt’s liquor representatives, Miles Kos, introduced him to Jill Cockson, an award-winning mixologist, whose reputation helped provide an instant clientele and the passion for her craft matched the vision Matt had for the business. Jill formed a menu of unique specialty drinks while Matt designed the intimate space, complete with hidden door.

Owning two different bars gives Matt the opportunity to offer quality drinks and distinct experiences to people visiting the Haymarket. He values the conversations he has with whoever comes through the door and sees this engagement as the heart of his business.

“A bar can be an interesting human behavior experiment. Every day, I meet all kinds of people – from the homeless man coming in asking for change, the traveling salesman who has decades of experience or the person sitting at the bar who has been married for years. It’s a constant exchange of story, experience and learning what has worked and what hasn’t.”

Matt looks toward the future and is always considering how he can grow and improve. He listens to podcasts and reads articles focused on small business and entrepreneurship. He regularly sits down with other small business owners from around town with no agenda other than conversation and learning. He also sees the wisdom in taking his time to make sure he’s taking good care of the people and businesses he’s currently managing.

Like the historic buildings Matt occupies, his work ethic and priorities point directly to the past. To a mom who daily encouraged him, to the boss who believed in his ability and trusted him with big responsibilities, and a dad who borrowed against his home because he believed his son could make a dream happen.

On a daily basis, Matt reflects on this spirit of generosity and continues the legacy of believing that a good business keeps people at the heart of the process. His story is not only adding to the positive growth of the business community in Lincoln, but to the character and reputation of the city – as he brings attention to the things that really matter.

Christina Hoyt

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Hospitable, a strong introvert, art lover, horticulture fan and environmentalist?

Probably not a typical combination of attributes found on a job description.

Fortunately for the Nebraska Statewide Arboretum (NSA), Christina Hoyt happens to have it all.

As Executive Director of the NSA, Christina has to have her facts straight about plants. But it was the intersection of her personality and passions that made the job the right place to be.

At first glance, she is a shy, blonde woman, decked out in whatever gear is appropriate for the weather and task at hand. Today, it’s a pair of Sorel boots she recently purchased.

“I got a great deal on them when I was home for Christmas!”

Home was originally Minnesota, a place Christina remembers as one filled with all kinds of wildness. “I lived on the edge of everything. There were wetlands, prairie, lakes, forests. And my family always loved to be out in it. We went camping all the time.”

It was this engagement with the diversity and beauty in the outdoors that launched Christina onto a winding path eventually leading to Nebraska’s doorstep.

“When I started college in Iowa (at Cornell College), I was an Environmental Studies major. I loved art too, but my mom told me I needed to make money,” she said with a smile.

While the “science geek” in her loved her classes at Cornell, she felt something missing. The art element.

In the middle of her junior year, Christina decided to make a change and moved to Nebraska to join a group of friends she had met during a summer job in Colorado. She enrolled at UNL, changing her major to Horticulture and Landscape Design.

It wasn’t until an internship with the Nebraska Statewide Arboretum that she truly began to see her passions meld together.

What she discovered was an organization that was involved in education and in beautifying communities across the state through planning and planting green spaces.

“I wanted to address environmental challenges in my work and make a mark for myself, but found my thought-process shifting.”

The changes the NSA was effecting were real. And it wasn’t on the shoulders of one individual–it was hundreds of different people with different backgrounds, working together for the sake of beautifying the communities they lived in. In the process of this beautification, they were also doing great things: finding balance for the local ecosystem, learning how to sustain clean water, addressing pollinator decline–to name a few of the myriad of positive impacts.

Christina’s love for the environment and art were coming together and were blending with the realization of her passion for people.

While her perspective expanded, her skills and knowledge developed and Christina took on many jobs throughout the organization. Beginning as an intern, she filled a variety of roles before being hired as the Executive Director.

The unique thing about Christina is that she never talks about herself as it relates to the NSA. Instead, she always directs whoever is listening to the many people she teams up with.

“They wouldn’t tell you themselves, because they are too humble, but everyone I work with does great things,” she says. “One of the first elements I loved about this organization was the high level of grassroots support.”

She points out the reach of the organization, “We have 104 affiliate sites and 1100 members throughout the state. We have worked on green spaces in the middle of Omaha and spaces in the smallest community in the sandhills of northwest Nebraska. Our horticulturist grows native Nebraska plants in our greenhouses in Mead for communities and the public. And we have our Spring Affair plant sale coming up!”

When asked about a picture of her hanging high from ropes in Fontenelle Forest, she laughs, “And I’m scared of heights!” She describes the picture, noting an event the NSA participated in during an Earth Day celebration in Omaha just before the organization’s annual plant sale.

“Yeah, I normally like to go home after work and cook or read a good book. I’ve usually used up most of my energy at work.”

Yet Christina goes on to describe a meal she has shared with a neighbor or a good yoga class she has recently taken.

“I love plants,” she comments about her job, “but I love making our communities better even more.”

This is evident in every aspect of her life.

It is the rare individual that understands the connection between the land and the people living and caring for that space. Christina seems to have an innate grasp on the importance of this relationship because it is one she highly values for her own life and the lives of those she is closest to.

“I love that Nebraska isn’t just one place. It’s many places woven together. The challenge of this prairie state is that it’s generally difficult to grow things here, but that fact does not stop people from persisting.”

Christina Hoyt is doing her part to help weave beauty into these spaces.

Sometimes the things that make us who we are, lead us to the place we are supposed to be. For Christina, so many of the things that matter to her are right here, at the Nebraska Statewide Arboretum.

Natalie Elsberry

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Natalie Elsberry always knew she’d work in the wedding industry.

She loved the pretty flowers, the unbridled spirit of joy and just knowing that it was someone’s special, longed-for day.

“I was a weird kid,” she said with a laugh. “I liked all that cliche stuff.”

At first she thought she’d be a wedding planner. She’d be the woman with the ideas, the keeper of the wedding secrets and surprises and she’d do it all with ease and a little wedding-day magic. But that was far from the reality of being an actual wedding planner.

Natalie helped a few of her cousins plan their weddings, and while improvising is her strong suit, the sheer number of details zapped any wedding-day bliss that she hoped to experience.

For a while she thought about opening a wedding reception hall. She had the plans ready to go and had even scoped out a spot for her idea to take shape, but the more she thought about the logistics the less she was convinced her idea would work.

So, she circled back to what she really loved about weddings – flowers.

Now, eight years later, I Bloom. is her wedding industry job. She’s not the wedding planner or the reception hall host, she’s the flower lady and it’s the perfect job for Natalie.

Her days involve getting shipments of flowers delivered to her house, helping clients envision flowers for their weddings, designing bouquets and talking with various local and wholesale flower vendors.

Last year she and her husband moved their family to a bigger house to accommodate her growing business. They needed a bigger basement for production and a 3-car garage to house her industrial-sized flower refrigerator.

This year alone, Natalie and her assistants worked 79 weddings, and next year she expects to do more. It’s crazy, and good and so much more than she expected when she started out.

Flowers have always been part of her life, mostly because they were a major part of her mother’s life. Natalie grew up in a little house with a huge yard where her mother expanded her flower collection a little each year. The running joke is that after all of Natalie’s siblings get married in her parents’ backyard, her mom will convert any leftover green space to flower beds.

Gardening was her mother’s therapy of sorts, it was where she felt most at home and could relax from the pressures of being a mom with seven kids. Natalie said she and her siblings were often out gardening alongside her mother, pulling weeds or just running around outside.

As she got older, Natalie realized school wasn’t her thing. She went to college on and off for a few years at UNL and SCC, taking any flower and business courses that were available to her.

In 2006 she got married in her parents’ flower-filled backyard. She designed the flowers for her own wedding, using a monochromatic palette and filling every inch with romantic bouquets and centerpieces.

For the next few years, Natalie worked various full time jobs while she booked wedding gigs on the side. Her work started to get noticed by more than just friends and family and in 2008 she officially launched I Bloom.

The first year in business, Natalie booked three weddings, the next year she did twelve and the number has only grown from there.

This year was a little rough, she said with a laugh. It wasn’t uncommon to have four weddings scheduled for a single weekend this past June.

But busy isn’t a bad thing, she said. It’s growth and it’s what she always hoped for when she started I Bloom., even if it’s not all what she expected.

She didn’t plan on growing her business to the point where her family needed to move. Or that she’d be on a first-name basis with the delivery men who show up on a weekly basis with shipments of flowers. She also didn’t anticipate the kind of growth that would necessitate juggling being a full-time mom and a business owner.

Her days are full of flowers and excited brides-to-be, but they’re also full of cleaning up kid-inspired messes, keeping her family fed and playing her fair share of dolls with her three girls. Natalie’s office is on the first floor or her house, where her kids can go back and forth between their mom and their toys, but she can still stay on top of emails, meetings and Pinterest inspiration boards.

This is her life, and even in the chaos of growing her business and her family, Natalie said these last few years have felt like her sweet spot.

It feels like she’s right where she’s supposed to be, like her story is finally starting to make sense, it’s more than she bargained for at times, but it’s also a whole lot more than just flowers and weddings.

Barbara Zach

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Barbara Zach didn’t grow up in a music-saturated house.

Her parents didn’t have a favorite band or music genre that they played for her and her five siblings, and they also didn’t own a TV.

It’s not that her parents were opposed to music or entertainment, it just wasn’t something that was ever emphasized.

But the Zach house wasn’t quiet either, Barbara said. There were six kids running around at any given time and as they got older the noise only intensified.

Music filtered into the house via piano lessons and a Christian rock band that her four brothers started. It was loud and a little chaotic.

So, just how did Barbara end up as the Executive Director of Lincoln’s Symphony Orchestra? Now, that’s a good story.

Barbara said a future in music was never on her radar as a child. Sure, she was in choir during high school, but a career in music? No way.

She was a highly focused and driven child, which led her to be a math major when she attended UNL. She loved the precise nature of all things math-related – it just made sense to her. While in school, she auditioned for the choir as another way to get involved. Barbara said she was surprised at how much she loved the experience and enjoyed being part of a musical group.

It was during her choir experience that she heard a song that dramatically altered her trajectory – Bach’s St. John Passion. Her choir practiced and performed the 18th century piece and Barbara remembers being overwhelmed by the emotion behind the composition. It was a feeling that she’d never experienced, and one she didn’t want to ever lose.

She became a Bach addict, letting her math-geared brain obsess over the musical perfection of his work and getting lost in the beauty and intricacy of each of his compositions.

Up until this point, Barbara was convinced she’d graduate and work as a high-level math teacher. She was a calculus TA, but decided to also join the School of Music and double major in math and piano performance.

Shortly after graduating, a job at the Lincoln symphony opened up and she jumped at the chance to be a part of something music-related. The actual position was basically three jobs rolled into one, and for a high-achieving and focused person like Barbara, it was the perfect fit.

After being in a secluded piano practice room for the past few years of college, she was suddenly flung into the music community. She loved the way 70 unique musicians could come together and create music that highlighted their collective skills, merging their individual talents into something that was greater than any one musician.

A few years later the executive director position at the symphony opened up, and Barbara was ready to take on a new challenge. It’s a role that involves a great knowledge of music, but also a lot of community interaction.

Some days are filled with meetings and community collaboration, others are more logistical in nature, but no two days of work are the same. The days are full and the hours are long, but Barbara said she loves it all. She loves how music is such a big part of her life, how she gets the privilege of intimately knowing the Lincoln music community and that she can see the work of the musicians and donors come together in a way that celebrates and impacts the city.

But it’s not a job without stress, and while she shuts off her work email when she leaves the office, she can’t shut down her brain. She’ll wake up in the middle of the night thinking about an upcoming event or trying to solve a work-related problem, because running a nonprofit takes a certain amount of personal investment.

After being in this role for the past 12 years, Barbara has learned a thing or two about herself and her work.

She’s learned the importance of rest, how to take her job seriously, but also take time to recharge.

She’s come to understand the power of music, the way it can unify a community and a city.

And she’s started to understand how her own story plays into all of her work. Sure, she didn’t grow up with music, but she thinks maybe that’s why it is so special to her.

She came to music on her own, with no preconceived notions about what was ‘good’ or ‘bad.’ She found what she loved, what made her think and feel and she went after it.

She still thinks about that moment when she heard Bach’s St. John Passion for the first time and her whole world opened up. There’s something about that moment that Barbara said she carries with her now and always will.

Her story is about finding herself through music. It wasn’t where she expected to find her story, or where she thought she’d be investing in her community, but that element of surprise has made it all the more special.

Grant Peterson

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Grant Peterson is a self-proclaimed do-it-yourself-er.

He’s watched hours of YouTube videos and web tutorials to help him on his latest projects, he’s sourced reclaimed wood from Craigslist like it’s his full-time job and a few years ago he started his own business.

But all of this is in addition to his day-job as a high school social studies teacher.

He is a 25-year-old with two distinct storylines.

Grant grew up in Lincoln and said some of his earliest memories are of doing house projects with his dad and grandfather. He loved watching them tinker with tools, and seeing a project go from start to finish.

In high school, he took his first wood shop class where he learned the basics of furniture making. When he went to college and moved into his first house, he had a choice to make about furniture – buy average furniture that will probably fall apart or make something that would last.

This question prompted Grant to make his first bedroom set. After his friends and family saw his work, he quickly received requests for other projects. He made bookshelves and coffee tables during school as a hobby, but also as a way to earn a little extra money.

It was during this season of going to school and making furniture that Grant had a sudden realization about his career path. He was attending Baylor University pursuing a degree in business when he realized the only reason he was a business major was for financial reasons.

He had grand plans of getting a great job post-graduation and taking home a substantial paycheck. It was a nice thought that promised a comfortable life, and while there was nothing wrong with wanting a comfortable life, he realized he’d be comfortable but bored.

So, Grant went to Plan B – teaching. His mom was a teacher and he’d seen the way she could value and impact students through her work, and he liked having that sense of purpose. His motivation quickly switched from monetary to relational as he realized the kind of impact he wanted to make with his career.

He transferred to UNL, where he finished up his degree and then moved to Lexington, Nebraska for his first teaching job.

It was here that he officially launched his custom-woodworking business – Amos Approved. His business and logo feature his golden retriever, Amos, who is Grant’s woodworking buddy and constant companion.

The name of this business actually wasn’t his idea, a friend thought it up, and Grant was a little hesitant to run with a concept involving his dog. However, the name stuck out to customers and pointed to the level of excellence that Grant puts into each of his projects.

He laughed about the fact that people often call him and ask about Amos before they even get around to their reason for calling Grant about a woodworking project.

Juggling the two jobs and passions has been a major learning curve, he said, there’s no handbook for how to run a business, be a woodworker and full-time teacher. However, Grant wouldn’t have it any other way.

Learning has been a consistent theme in his life – it’s what he loves about woodworking and it’s what he loves about teaching.

Woodworking takes a lot of patience and diligence and Grant said no project goes without a bump in the road. He’s learned various techniques from his grandpa and father. He’s also experienced the generosity of fellow craftsmen like his mentor and friend, BJ, who lent Grant tools and his expertise as he started his business.

Being a high school social studies teacher is a job that changes every day. It’s dependent on his students, the subject matter he’s teaching, the time of year and just the nature of high school.

This past year, Grant moved back to Lincoln and started teaching at East High School. He coached football this fall and is learning the rhythms of a new school.

He bought a house and is doing major renovations on it, with Amos carefully watching his every move.

Grant’s story isn’t what he imagined for himself when he started college. He’s figuring it out as he goes, learning from his mistakes and working to understand how to be confident and courageous as he teaches and builds his business.

These are lessons that can’t be taught via a YouTube video, it’s trial and error, but at the end of the day that kind of methodology is what makes Grant proud of his two storylines.

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