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Barbara Ball

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While sifting through her grandparents’ handwritten letters sent during World War II, Barbara Ball discovered the name of her future jewelry business.

She repeatedly saw the phrase, “So Honey,” used endearingly by the two long-distance lovers as they kept in touch during her grandfather’s deployment.

The simple yet meaningful phrase stuck with Barbara, and when it came time to name her business, it clicked.

The phrase “So Honey” is more than just a name, she said, much in the same way that the jewelry she creates is more than just pretty combinations of stones.

Every gem and stone that Barbara picks for her designs has intention behind it, because every piece has its own meaning.

Barbara has studied crystals and gemstones since she was 16 years old and found herself wandering the aisles of Euphoria, a local imports store in Lincoln.

“I have no idea how I found that place, I just did,” she said.

Soon, she began learning from the workers at the shop. She started making her own jewelry out of the gems and stones, and her friends started asking her to make pieces for them.

That was three years ago. Now, Barbara spends much of her free time creating unique pieces that not only look beautiful, but also focus on a lifestyle of healing and chakra balancing. Chakra balancing refers to the seven chakras identified throughout the body, which are meant to be balanced at all times.

Every necklace, bracelet and mala that Barbara creates has a specific purpose and property that aims to create a balance among the chakras, and each stone means something different. Some stones are known for their healing properties, while some are meant for elevating vibrations in meditation, she said.

Most importantly, Barbara said she enjoys promoting wellness within the lives of her customers. Many people buy her jewelry because they see it as another part of a wellness trend, but others purchase it because they’re looking for purpose.

Creating jewelry that helps others get through life is Barbara’s way of turning a hobby into a product for good.

Through the ability to help others with gemstones and jewelry, Barbara found a passion that she didn’t even know was there.

“For the longest time, I’ve felt like I was missing something,” Barbara said. “I just could never find something that was ‘me’… And being able to do this, and being able to be super nerdy with it and connect with people is just the best part.”

She describes it as her “crazy passion.”

It’s a passion that’s exploded, to the point that it’s taken over a room in her home for jewelry making. Nestled in the corner of the room are books that sparked Barbara’s passion, the pages are full of information about the different stones, crystals and meanings. Every week she estimates she creates about 25 pieces, from necklaces and bracelets, to malas.

In the future, Barbara said she would like to become even more of a resource for those looking to gems and stones for healing.

Barbara occasionally hosts gemstone sessions where she can interact one-on-one with people who are interested in her jewelry and crystal healing. There, she can not only create a piece that is tailored specifically to clients, but she can explain the deeper meaning behind it.

So Honey has become much more than just a hobby for Barbara.

It’s a place for people who are looking for a new resource. It’s a place for change. Most importantly, it’s a place where she embodies the simple, caring nature of the phrase, “So, honey…” to those that are looking for help.

Allie Luedtke

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Before Allie Luedtke was the owner of Crafthouse, she was a Lincoln resident who was frustrated – frustrated about fabric options.

Yes, fabric, as in fabric for sewing.

It might not sound like a big deal, but to Allie it was a problem. See, in college, she had the same issue. As a textile, apparel and design student at UNL, there were numerous occasions when she couldn’t find the kind of fabric she was looking for. There were no big, modern prints, no classic and soft cottons – her options were limited.

She thought to herself, ‘Someone really should fix this problem and open a more modern fabric store…’ never considering the fact that the ‘someone’ she was referring to could be herself.

Years passed and Allie found herself in another set of frustrating circumstances, this time, it was about her job. She was working in retail and really questioning her career path. She considered going back to school, switching careers… and then thought about the whole fabric store situation.

She realized that even though she didn’t consistently need fabric for school projects, nothing had changed. No one had filled the fabric void, and so the question in Allie’s head became, “What if I opened a shop?”

The idea was a nice hybrid between her degree and her retail experience, plus, she had a clear vision of her dream shop. But according to Allie she wasn’t a “business brain,” so even entertaining the idea seemed ridiculous.

As her discontent with work grew stronger, Allie said her ideas started to make their way out of her head. She pitched the idea to her husband, parents, siblings and close friends, and soon she needed to do something other than just talk about her idea.

So, Allied decided she might as well just try opening up her own shop. She and her husband worked out the business details, she had family members help design her logo and shop space and six months later she was opening the door to Crafthouse in October 2013.

At that point the shop was located on north 48th street. It was small, but overflowing with just what Allie knew had been absent from the Lincoln fabric scene. Bolts of bold and modern patterns lined the shelves, rolls of yarn were stacked in the corners and everything was a visual and textural treat for customers. It was just what Allie had envisioned.

A year later, she expanded the shop, knocking out a wall and giving herself more retail space as well as room to grow their increasing number of sewing classes.

Allie joked that while the shop expanded, she expanded as well, as she and her husband prepared for the birth of their first child. She said it was fun to have customers come in and see how she was growing and ask about her due date. Allie even went into labor while she was at her shop and had to leave to go to the hospital.

Having a new baby and owning a shop brought about a bigger shift in Allie than she anticipated. She was a full-time owner and mom who had her baby in the shop with her nearly every day.

Allie said she used to be a very private person, she kept to herself and wasn’t someone to let her personal and work life overlap too much. But that all changed when she had Calvin in the shop with her. Customers would “ooo!” and “ahh!” over her sweet newborn, but then there were the times he was fussy or stunk up the shop with a whopper of a dirty diaper.  

She’d ask customers to hold her baby while she cut fabric or to wait a few minutes while she finished feeding him. It was an overwhelming season, but also a very telling one, Allie said. She learned so much about herself and her customers.

“I’m like the hot mess mom,” Allie said with a laugh. “But it’s been cool to form friendships through that and realize that people aren’t ridiculously perfect.”

Being a full time mom and shop owner opened the door to real conversations about more than just fabric at Crafthouse. Allie said friendships come to life in her shop as people learned basic sewing techniques or just connected over a particular pattern or style.

At the end of 2015, Allie had to be honest with herself as well. Things with the shop were going well, but they could have been better. She liked the cozy neighborhood where the shop was located, but it wasn’t always easy for people to find.

Allie needed to move Crafthouse, and that seemed like a major undertaking. What if it failed? What if a new location didn’t help her sales? Could she even afford to move?

The questions came with a wave of anxiety and stress, but Allie knew she needed to pull the plug on her beloved shop and make the move.

Earlier this fall, Allie celebrated the three-year anniversary of Crafthouse and their recent move to a new location. She said 2016 has been hard, full of change and days when she didn’t know if she could keep going. But it was also when she realized the Crafthouse chapter of her story wasn’t over, it just needed a new start.

Allie never pictured herself opening a fabric store. She didn’t imagine herself dreaming about new bolts of fabric, designing her own line of custom patterns or even bouncing her baby on her hip while chatting with customers, but that’s where she’s at, and she loves it.

Not everything is perfect, her story, her shop, her life, and that’s just fine by Allie. She’s not about perfection, because she’s convinced the best stories in life are far from perfect.

Alicia Reisinger

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There are at least three candles burning in Alicia Reisinger’s house at any given time. The smells vary from day to day, but today it smells like oranges, the holidays and fresh air all rolled into one.

It’s luxurious and inviting, homey and relaxing. And it’s exactly what you’d expect to experience when you walk into someone’s home who makes candles.

Alicia is the proud owner of Wax Buffalo Candle Company. A business she runs out of her kitchen with toddlers in tow, three assistants and a whole lot of yummy smells.

But to Alicia the smells are just part of her everyday life, they came out of necessity – she has babies and bulldogs  – but they also came to life after a season of transition.

Alicia calls this season “the quiet season.”

She didn’t have a job and her days were spent caring for her baby and spending time with her feisty, 80-year-old grandmother, Ferne. This season was slow and simple, rich and meaningful. It was also hard and confusing because it was so different than what Alicia was used to.

The years prior to this season were anything but quiet. Alicia and her husband, Jonathan, were videographers who lived in Chicago – a city that perfectly matched their love of all things artistic and creative. Alicia describes it as the season when she and Jonathan became “them.” They lived in an apartment over a funky soap shop, worked hard, stayed up late and learned how to love each other.

But like all seasons, this one ended after Alicia found out her grandmother was battling her third bout of cancer. So, she and Jonathan packed their bags and moved to Nebraska to spend time with a woman who had shaped so much of Alicia’s life.

Making the transition to Nebraska was challenging, but it was also a new adventure for Alicia and Jonathan. They originally planned to stay for just a year, but as they grew their family and got more connected to the community it just made sense to stay.

When Alicia’s grandmother died in 2013 things felt quieter than they ever had. She’d lost her grandmother, but also one of her best friends, and she wasn’t sure what to do next.

As she grieved, Alicia started making candles, something she and her grandma would frequently do together and the first scent she poured was cinnamon – their favorite scent. She dug in deeper, researching the benefits of soy candles and buying the best oils to create clean and crisp smells.

Then Alicia started to think about how to associate smells with stories, starting with her grandma and then creating other scents that told the stories of different seasons in her own life.

She has a candle called Armitage Street, named after the street in Chicago where she and Jonathan lived after getting married.

As she developed her scents, Alicia slowly started giving away her candles as gifts to friends. Eventually, they asked her if she’d consider selling her candles in stores.

“No way!” she said. “I could never sell these! If no one buys them I’ll be embarrassed.”

Well, let’s just say, Alicia wasn’t embarrassed.

She made 12 candles to sell in a local shop in Lincoln and a few weeks later the shop called and asked for more – they’d run out. So, she poured 12 more.

Things went on like that for a while as Alicia slowly grew her company into what’s now a Midwest brand being sold in 35 stores across 11 states.

It’s astounding and overwhelming, Alicia said, because she never imagined that pouring candles in her kitchen would turn into a full-fledged business.

Some days, all of her countertops are filled with freshly poured candles and Alicia and her 5-year-old, Navy, and 3-year-old, Satchel, spend the day packing up boxes to be shipped to customers.

And while Wax Buffalo was started by Alicia, it’s really a family business.

Alicia said Jonathan really spoke into the brand and handles even the smallest details like packing up the car with candles before a big market trip.

“We’ve always been a team,” Alicia said. “We work better together… and a big part of who we are is being a part of the other person.”

The couple also still tackles video projects together, sometimes taking their kiddos with them to wherever their next adventure awaits.

But that’s really the core of Alicia’s story – learning to be ready for the next adventure, whether it’s a quiet season or a chaotic one.

That’s the thing about seasons, they change, and Alicia is getting ready for a whole new adventure. At the end of October, she’ll be having their third baby, just in time for the busy holiday season.

But she’s not too worried about it. There doesn’t seem to be much that slows Alicia down these days, and the baby, well, she said she’ll just strap him on and wear him around as she pours candles or sells them at the markets.

“Everything becomes this magical family adventure,” she said.  “It’s better that way.”

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