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Carly Woythaler-Runestad

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She wasn’t sure she wanted to share her story. Actually, she felt like she didn’t really have one. She says the people she works with, they have the “real” story.

As the executive director of the Mourning Hope Grief Center, Carly Woythaler-Runestad has seen and heard a lot of stories. She’s not a grief group facilitator and she doesn’t lead any of the sessions, but she is the one who’s responsible for keeping the lights on and the programs running at Mourning Hope.

It’s a job that she ‘fell’ into in many senses, but it’s become her greatest passion and something that’s helped her define her own story.

Carly grew up in a rural town in central Iowa. It was a small, community-focused place where she was surrounded by strong parents, impactful mentors and experienced a nurturing upbringing. This environment seemed to set the tone for Carly’s life.

She attended the University of Iowa and received her undergraduate degree before going on to work as a music therapist and then the director of a long-term care facility. Carly decided to return to school to earn her Master’s degree in health care administration and then put her degree to work as a lobbyist for the Nebraska Hospital Association.

Carly had several jobs after she graduated that she liked and was good at, but each one seemed more like stepping stones rather than a place to settle down and dig in. She felt like she was constantly searching for the right fit, and started to think maybe it didn’t exist.

She and her husband moved to Nebraska in 2004 and a few years later Carly’s life was shifted by major changes and transitions. Her mother was battling cancer, her grandparents died and she experienced a miscarriage – all of which happened in a relatively short period of time.

The sudden losses and change caused Carly to re-evaluate her story, to start thinking about who she was, what she wanted to do and who she wanted to be. She realized she wanted a job that she was excited to go to every day, a place where she could see the impact of her work and was more than just a way to utilize her skills and take home a paycheck.

It was during this period of transition that Carly came across the Mourning Hope Grief Center.

She started out as a part time employee who was interested in the center’s mission of helping kids and their caregivers navigate seasons of loss. Carly watched broken, unsure and scared kids and caregivers walk through the front door of Mourning Hope, only to see them leave with hope and excitement.

It’s work that’s nearly addictive because of the noticeable impact it has on families, and Carly said it didn’t take long before she stopped seeing Mourning Hope as a stepping stone to something bigger… it became her landing place.

The work got under her skin in the best way possible and opened her eyes to a population of the city and state that she hadn’t seen before. Mourning Hope’s mission became her mission as she dug in and found her place.

It’s heavy work, but Carly wouldn’t have it any other way. The stories of the kids and families from Mourning Hope seem to play on a continuous loop in her mind, motivating her to work harder, do more and send emails at nearly all hours of the day.

They are the reason she loves waking up and going to work.

They are the reason she’s worked to join local and national organizations to advocate for grieving children and families.

And they are the reason she’s an engaged wife and mother who values every minute with her family.

People often ask Carly if she experienced a significant loss that kick-started her passion, but that’s not why she joined the team at Mourning Hope. She joined because she discovered a deep desire to help others.

As she looks back on her educational and career path, Carly can see that caring well for others has been a theme in her jobs and her story. It’s part of who she is, and something she’s always valued, but working at Mourning Hope brought that to the surface.

Carly said that for so long it felt like she was searching for her story, for what was next and where she wanted to invest her energy and time. Now, ‘what’s next’ looks like staying put, raising her family and being diligent in her work.

She referenced the quote by Ralph Waldo Emerson that says: “To know even one life has breathed easier because you have lived. This is to have succeeded.”

That’s what she wants in life, to live her story well by helping shoulder the burdens of others. For the first time in a long time Carly isn’t looking for what’s next, it’s right in front of her, and her story has never seemed so clear.

Doug Durham

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A few years ago, Doug Durham was spending a lot of time at the Haymarket Scooters. It was close to his office and a convenient place to meet with his employees.

After one of his many meetings, a barista asked him what he did for a living. Apparently, she and her coworkers had been making guesses about Doug’s work based on his frequent visits to the shop.

Doug explained that he was a software engineer at a local startup and was meeting with interns and employees to teach/mentor them as they pursued similar career paths.

The barista laughed and said none of them would have guessed he was involved in something so technical, the general consensus was that Doug was a youth pastor.

Doug laughed at their guess, but said it seemed like an extremely logical guess based on their perspective. This exchange got him thinking about perspective, and how his own perspective has changed over time.

Perspective isn’t just something you get or stumble upon, he said, it’s something that’s gained through various experiences and life changes. It’s something that Doug has thought a lot about as he’s transitioned from a college student, to an air force officer, a software engineer, husband, father and mentor.

Doug’s story starts in Nebraska. It’s where he grew up, went to school and started to match his skills with his passions. He sort of fell into the engineering field because it seemed interesting to him – plus, it didn’t require foreign language classes.

Going to college wasn’t a family tradition, his parents didn’t have degrees and Doug worked hard to pay his way through school. That was, until he discovered an application for the Air National Guard. In joining, Doug could pay for school, gain career experience and travel, which seemed like the perfect combination for his curious young mind.

He graduated and figured out how to put his engineering skills to work by moving to St. Louis to work as a systems engineer.

For much of his early career, Doug said he operated with a strong feeling of inadequacy. He felt like he was in over his head and feared being ‘found out’ or viewed as a fraud if he made a mistake. This mindset emotionally handicapped Doug as he moved up in various companies and grew in his skills and knowledge of the industry.

While he was living in St. Louis, the opportunity presented itself for Doug to return to his home state. There’s just something about Nebraska that he missed and he knew it’s where he wanted to raise his family and put down roots.

He moved to Lincoln and started working with small software companies. Doug enjoyed the process of helping find efficient uses for software and maximizing the potential of software engineers. His skills and passions began to line up even more when he met Steve Kiene, a self-proclaimed software geek and local advocate, and they worked together to launch eSellerate in 1999, and more recently, Nebraska Global’s Don’t Panic Labs in 2010.

As Doug continued to carve out a space for himself in Lincoln, he started to take a closer look at himself in light of his work. He was gaining perspective and starting to put the pieces together.

He realized that the fear-mode he often operated out of was a bad case of the imposter syndrome – which was actually pointed out by one of his kids. Doug knew what it was, but had never put a label on the feelings he’d experienced. For such a long time, Doug had seen this as a weakness, a handicap to his job, but naming and accepting his self-doubt made him start to see things differently. He started to feel more confident in his skills, and even comfortable in his own skin.

Doug realized that while self-doubt was a hurdle in his path, it has also allowed him to openly accept criticism, recognize when he’s wrong, work hard to earn trust and collaborate well with others. It wasn’t just a barrier to his work, it was a part of who he was as a co-worker, friend and boss.

He also realized his desire to please others and work hard were two traits passed down from his father. Doug said his mom would often talk about how his dad didn’t make much money building houses. He spent too much time perfecting each detail and undercharging for his work. He was honest, full of integrity and modest about his character.

Doug said his dad didn’t go out of his way to teach him to value the same things he did, but his actions forever shaped the way Doug sees his work, loves his family and lives his life.

He said his dad always did the right thing, and he’s hoping to follow in his footsteps.

When Doug thinks about how his story has progressed so far, he said it feels more like an unknown journey than a well-planned trip. On his journey, Doug has learned how to live his life by standing by his convictions, acting with integrity, being himself and caring well for others.

He’s learned the value of perspective, of seeing himself and his story from different angles and understanding the beauty of change.

Jordan Sauer

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Jordan Sauer wasn’t so sure she had a story to tell.

Sitting in her quiet living room, with her toddler napping upstairs, she explained that her life is pretty ordinary. It’s not dramatic, overly adventurous or glamorous – but that’s not what makes a story worth telling.

Over the past 28 years Jordan has worked to understand her story. There have been highs and lows, moments she wishes she could re-do or experience in a new way. Mostly, Jordan said a lot of her past has shaped her future.

Jordan grew up in Scottsbluff, Nebraska in an athletic family. Both of her parents played collegiate sports and Jordan’s height and athletic abilities made it natural to follow in their footsteps.

In middle school, she tried everything from track to basketball and volleyball. She liked the pace and competitive nature of basketball, compared to volleyball which seemed a little too tame. But in high school, Jordan took volleyball a little more seriously. She proved herself as a strong player and attended summer training camps at UNL.

During one of the camps she met UNL head volleyball coach John Cook, who took her aside to ask her if she’d ever thought about playing collegiate volleyball. It wasn’t something Jordan had even considered or thought was possible, but her conversation with coach Cook got her thinking.

From Jordan’s perspective, playing volleyball at UNL was a long shot. She knew she wasn’t the most skilled player, which was why she was surprised when she received another call from coach Cook.

He explained that he thought she was a strong athlete and hard worker and he offered her a walk-on spot at UNL. There was no promise of playing time, just the opportunity to build her skills and be part of a world-class program. Jordan took it.

Her freshman year was difficult. She was far from home and adjusting to her class load and the pressures of being a collegiate athlete. Jordan said she quickly realized she was definitely one of the weaker players on the court. She lagged behind during practice and was often told to shag stray balls instead of doing drills.

She said coach Cook joked about the fact that she didn’t say a single word during the first month of practice, which probably wasn’t far from the truth. It was intimidating and even a little embarrassing, but Jordan said she chose UNL because she knew it’s where she would become the best player she could be, even if she never stepped on the court during a game.

Over the next two years, Jordan said she grew as both a player and a person. She gained confidence in herself with the help of her teammates, and began to see herself as part of a team. She may not have been the best player on the court, but this fact didn’t make her feel inadequate, it just pushed her to work harder.

Toward the end of her sophomore year, one of her teammates was injured and Jordan stepped up to fill her spot. It was a big moment, and there was a lot of pressure, but Jordan faced the pressure by focusing on playing. She continued to get playing time and made it into the starting lineup. Jordan was becoming a more noticeable player and her confidence grew each game.

But during her junior year things shifted. There was new leadership, new players, new drama and instead of stepping up, Jordan stepped back. She was passive and withdrawn, which impacted her attitude and her playing. Her coaches pointed this out, but Jordan didn’t think it was a big deal. She didn’t see what was happening to herself and her team because of her attitude. Jordan went from being a starter to barely playing toward the end of the year.

She attributes her attitude to a lack of maturity and an inability to take responsibility for her actions. When Jordan finally stepped back and saw this, she knew she needed to do something about it. She apologized to her coaches and team members and then made it a point to make her final years different.

Jordan says she still thinks about that year of her life. Her bad attitude was so silly, but also serious because of the way it impacted the people around her – and the scary part was that it took nearly a year for her to notice.

Her selfishness blinded her to the needs of others, but it taught her that life isn’t just about herself. This lesson transferred to the volleyball court as she finished out her last two years of playing and earned her Master’s degree in education.

But it’s a lesson Jordan carries with her into her role as wife, mother, friend, substitute teacher and coach. She has seen the reward of investing in others in a way that brings life to her own story and allows her to see others more clearly.

Playing college volleyball wasn’t an adventure Jordan dreamed about as a kid. It was something she tried because she was encouraged to do so. It taught her about who she was, who she didn’t want to be and who she could become.

Jordan said every so often someone at the grocery store looks at her sideways or asks if they’ve met her before. Sometimes she explains why they might recognize her and other times she just laughs it off.

Even though people might recognize Jordan as a former Husker volleyball player, she’s so different than the tall, middle blocker they saw on TV or at games. Her experience as an athlete set her up to think long and hard about her weaknesses and strengths and how to use those to live a story that’s worth telling.

Kara Parde

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Not a lot of people can say that their business started with a musical, but that was definitely the case for Kara Parde.

When her 12-year-old daughter, Danielle, nabbed the leading role in the Lincoln Community Playhouse’s production of “Annie,” Kara stepped into the spotlight as well.

Kara quickly discovered that redheaded, orphan Annie and her friends weren’t the only ones facing a “hard knock life” – the community playhouse had its own set of troubles. Before long, parents started to help, and Kara followed suit.

She brainstormed a few ways to help the community theater raise money, and then her marketing and business background kicked in.

Kara figured that the odds were pretty good that the 200+ girls who auditioned for the production would show up to see it. And what do 12-year-old girls like best? Jewelry.

Kara soon found herself at her kitchen table making bracelets with her daughter. They sold the bracelets during the intermission of the show and gave the proceeds to the community playhouse.

By all accounts it was a win-win. Kara and her daughter found a new hobby and they raised money for the playhouse. But long after the play was over, the duo continued making jewelry.

The demand for their products was high and so the mother-daughter team decided to officially launch a business – KD Designs.

The two tag-teamed local farmers markets and hosted bracelet-making birthday parties. They tried anything and everything to keep their business momentum strong… and it worked.

Kara and Danielle began to do business outside of Nebraska and traveled around the country doing wholesale jewelry shows. In a business sense, these kinds of trips were necessary for their business to grow, but it had an even bigger impact on their relationship.

Kara said that while some mothers and daughters grow apart during their teen years, she and Danielle grew together. Their ‘business trips’ doubled as fun weekend getaways and a way to make new memories, become better friends and grow their business together.

When Danielle got to college, the shows were also a good excuse for Kara to take time to go see her daughter and work together, even though Danielle’s involvement was different than when they first started the business.

Instead of helping make bracelets, Danielle did layout design for catalogs. Instead of running after merchandise blowing down the road at a windy day at the farmers market, she created the displays in the front of the store.

Even though she wasn’t always there physically, Kara said that her daughter still pushed her to grow the business. When Kara knew that KD Designs had outgrown its first store, Danielle was the one who found their new location and pushed her mom to try it out.

When Kara thinks about her story, she said so much of it is surprising to herself. She grew up in a small town and graduated from college with a business and marketing degree. While she loved doing creative things, she quickly settled into a banking job because it was good, safe way to earn a living.

That’s why it was such a scary leap to start her business. Kara had been so used to a secure working environment that the uncertainty of something new was terrifying, but she did it and never looked back.

But she didn’t do it alone. From her business partner daughter to her husband, son, extended family and friends, Kara said her story is about so much more than just herself.

Running a business has given Kara the opportunity to step outside her comfort zone, to be brave and learn to trust her instincts. More importantly, she said it helped her see her daughter as more than just her daughter, but also a business partner and friend.

Blaine Brown

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Blaine Brown grew up in a small town.

A town so small that his high school doesn’t even exist anymore, and Blaine said he has a few memories he wish didn’t exist either.

Blaine’s story is a mashup of challenging circumstances, tough choices and the redemptive power of hard work. It’s a story that Blaine said he wants to tell, because he said no one should ever let their past define their future.

As a kid, Blaine grew up living between homes. His parents divorced when he was in 4th grade and he and his siblings alternated between his mom, dad and various family members. His dad and brother were in and out of jail with drug and alcohol addictions and Blaine’s only constants in life were school and work.

At school, he was often made fun of for his hand-me-down clothes and messy family life. But work was where he could put his head down and get tasks done. In 6th grade he started working for his uncle’s cable company. He gave all of his earnings back to his mom to help with bills and groceries.

As Blaine got older he realized that there was one thing about school that really excited him – sports. He wasn’t always the most skilled and he rarely had all of the right gear, but he always outworked everyone on the team. Blaine excelled at basketball and football and was quickly noticed and encouraged by his coaches, teachers and the community.

During his freshman year in high school he made the varsity basketball team. It was a huge honor and Blaine could finally stick out for reasons beyond his socioeconomic status. But as he was gearing up for his first game, he realized that he wouldn’t be able to afford the pair of shoes that the rest of the team was wearing.

He was embarrassed, but tried to pretend like it wasn’t a big deal. The next day he opened his locker and found a pair of the team shoes in his locker.

Blaine said he still doesn’t know who put those shoes there. He has a few guesses, but no one ever admitted to the generous act of kindness.

Even though he doesn’t know the name of the person who gave him the shoes, Blaine said that’s a person he thinks about nearly every day. To most people it was just a pair of shoes, but to Blaine it was affirmation that someone cared about and believed in him.

After high school, Blaine attended Peru State College where he played football and studied physical education and sports management.

In high school, he hadn’t been a very good student – he did just enough to play football on Friday night – but in college that changed. He zoned in on both sports and school, making the most of his four years in college.

Blaine said he worked extra hard in college because he was paying his own way, and he knew he needed to get a good job after he graduated. He also said that being away from the constant chaos of his home life was a relief and he realized he didn’t want to move forward with the same kind of lifestyle that he grew up witnessing.

After graduation, Blaine stayed on at Peru as a football coach and fell in love with the idea of making coaching his career. He was offered a coaching position at a Division 1 university. It was his dream job, the perfect career move… but he turned it down.

While the job would have been great for Blaine, it wasn’t a good fit for him and his daughter. It would have put thousands of miles between them and a strain on their relationship. As someone who grew up without a dad, Blaine knew this wouldn’t work.

He finished up his coaching stint at Peru and then decided to start a roofing company. Growing up in a farm town, there was always roof work to be done and Blaine had started his own company back in high school. He decided to pick up where he left off, confident in the fact that he could provide a good service to the community.

Over the past few years, Blaine has seen his business grow alongside his daughter. He said he wouldn’t trade watching her grow up for anything. He’s built a thriving business that he hopes to expand to a handful of midwest states, and he isn’t shy about his ambitions and expectations for himself and his business.

Blaine is a highly confident and driven person. He’s a fanatic about doing good work and helping others. That’s not how he was raised, but it’s how he wants to raise his daughter.

When Blaine thinks back on his story he’s not as ashamed as he used to be about the way he grew up. He knows that his experiences shaped who is, but he’s more than just a product of his circumstances.

Blaine made his own choices in life. He chose to step up, to get out and to lean in when he was needed. He made mistakes, but he learned to take responsibility for his actions.

His story is about more than just his past, it’s about his future, a future he’s writing and one he’s proud to call his own.

Dr. Tiffany Leonida

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When Dr. Tiffany Leonida sits in her office with a patient, she can often hear the voices of her two daughters in the next room.

Her chiropractic clinic is their second home, or really their second playground. The two girls, Lucy and Myriel, often run around in patient gowns, pretending to be super heroes as they fly down the hallways and twirl through the lobby.

If this doesn’t sound like the typical chiropractic office, that’s because it’s not, and that’s the point.

Tiffany said her approach to care may be a little nontraditional, but it has largely been shaped by moments in her own story.

As a kid, Tiffany remembers being sick… a lot. She had strep throat four to five times a year along with whatever cold or flu her siblings had. At a certain point it felt ‘normal’ to be sick as often as she was, mostly because she couldn’t find a way to prevent it and there didn’t seem to be an alternative.

Fast-forward a few years to the end of high school and Tiffany found herself in a chiropractor’s office for the first time. She was an active kid who had pulled a muscle in her neck while doing the high jump. Tiffany figured she’d see the chiropractor a few times, her neck would feel better and that was it.

But what she found, was that as her neck improved so did her general health. She said the rest of her body slowly healed as she worked to realign her body. This experience, coupled with her geeky love of anatomy, encouraged her to study science and go on to chiropractic school.

Tiffany felt empowered as she began to understand how the back connected to so many other parts of the body. For the first time in a long time she felt hope for herself and other people who struggled with their health.

But during her second year of chiropractic school, her story took a sharp turn. Her long-time boyfriend suddenly went missing while on his way to an out of town conference. After three days, the local search and rescue team found his body.

Tiffany was in shock.

She didn’t know how to cope with the loss, so she dug deep into her part-time job at a coffee shop and her school work. She didn’t want to deal with her grief, mostly because she didn’t know how.

It was during this season of keeping her head in the books that she met Alex, a fellow classmate. They began studying together and slowly sharing about their personal lives. Two months after they began dating, Alex proposed.

In a span of two years, Alex and Tiffany got married started a practice together and had their first child.

“We don’t do anything by the book,” she said with a laugh.

The couple started their clinic to focus on chiropractic health for children and families, a passion that quickly became apparent to Tiffany because of her own experience with health.

They’ve structured their work around family and community, Tiffany said. Which translates to having her girls in the office if they’re not in school and getting to know her patients as if they were extensions of her family.

It also means that Tiffany does more than just chiropractic work during the week. Last year she began working with an organization called Parent Life, it’s a ministry that gives Tiffany an opportunity to mentor young parents who lack a support system. It allows her to use her experience as a parent and a medical professional to connect young moms with life-giving support and resources.

“I have this belief in life and its value, but also in women,” Tiffany said. “I’m not just pro-life or pro-women, I’m a blend and I needed to do something about that.”

Working beyond the walls of her practice has also given Tiffany the opportunity to be a part of both the beautiful and difficult moments of other people’s lives. It’s allowed her to enter in to grief and pain in a way that she’s familiar with because of the losses she encountered in her own story.

Tiffany said when she thinks about the layers and layers of her story they seem complicated and jumbled. She feels a little all over the place until she steps back and looks at the broader picture.

It’s when she does this that she can connect her childhood, her losses, her loves, her work and her passions to one another. They build on each other in a way that makes each of those moments more meaningful to her story.

It’s not finished, she said and it doesn’t all make sense, but that’s the point of an unfinished story.

There’s more to come, and that sense of more is why Tiffany keeps moving forward.

Albert Maxey

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Albert Maxey is thinking about writing a book about his life, a memoir of sorts.

In it he’d talk about his childhood, basketball career, moving to Lincoln, his education, raising his family and being an artist. There’s a lot to include in a book like that, he said with a laugh, so for now he’s content with telling bits and pieces of his story as it comes up.

Albert said that while he was raised in Indianapolis, he “grew up” when he came to Lincoln in 1957.

“It was a very big transition to come here,” he said. “It’s like having a bowl of milk in front of you and you’re the fly that landed in that bowl of milk.”

The analogy might sound a little strange, but Albert said mostly he just felt out of place. He’d attended an all-black high school in Indiana and there were very few white families in his neighborhood. But he decided to come to Nebraska because of their reputation of strong academics, plus they’d offered him a basketball scholarship.

In high school, Albert’s basketball team was the first all-black team to ever win a state basketball championship – and they did this two years in a row. This got him and his teammates noticed by colleges across the country, and Albert received dozens of athletic scholarship offers during his senior year.

One of his offers was from Nebraska. Despite his early confidence in his decision to leave Indiana, the transition was difficult. There was a definite culture shock, his classes were challenging and it was hard to make new friends.

However, where Albert really excelled was on the basketball court. He played with other talented athletes and soon earned a reputation at UNL and in Lincoln for being a standout player.

After he played his final year of basketball, Albert focused his gaze on his degree in art and education. He’d grown up watching his mother sketch and knew that his passion and talent came from her. Albert had put art on the back burner while he played basketball, but now he was ready to dig in to art… or so he thought.

Albert soon realized that he needed a job to sustain him during school, so after scoping out his options, he started working at the Lincoln Police Department – mostly because it was within walking distance of his school and home.

At first, the job was just to off-set his bills, but he quickly progressed from a part-time employee to a beat cop, sergeant, criminal investigator, lieutenant and commanding officer. Albert was even part of the security team that guarded Rev. Martin Luther King Jr. when he came to Lincoln. Although working in law enforcement was vastly different than art, Albert said he really enjoyed getting to know his community.

He spent 34 years working for the police department before retiring. Albert again set his sights on using his degree and began to help Lincoln Public Schools adopt better security in their schools. He did this job for 14 years before officially retiring in 2008.

During his working years Albert got married, raised four children and became an active member of his community. Lincoln was slowly but surely becoming his home and he was proud to be a part of the city.

But Albert said he wasn’t the only one who was finding his place in Lincoln, his wife, JoAnn was carving out a place for herself as well. She was an amazing mother, Albert said, but she was also very ambitious when it came to caring for others.

She was appointed as a Nebraska state senator, becoming the first African American female to hold such an office. JoAnn was also the first black woman to serve on the Lincoln Board of Education.

Albert was incredibly proud of his wife and the way she cared for both their family and the community. She suddenly passed away from cancer when she was just 54, leaving a void in both Albert’s life as well as the city she loved so dearly.

There’s a senior center and an elementary school named after his wife, reminders of the person she was and the woman he married.

Life began to settle down for Albert after he retired. He was done with basketball, his kids were grown, his career goals had been met… but there was still his art.

These days Albert spends most of his time in his Haymarket art studio. He likes to sketch his designs with pencil before he starts in with the paint. His favorite thing to paint are portraits, he just loves the way faces tell stories.

He said even though art and his work in law enforcement were so different, being such a visual person helped him identify people when he was a police officer. He recognized different facial features, clothing and even body language, all of which are part of his art now.

Albert said he’s grateful he gets to spend his retirement in an art studio, he’s happy that this season is part of his story. He wasn’t also so sure that he’d get back to art, but today he has.

His story has been about pushing forward, despite the difficulties. It’s been about drive, he said, a drive he saw in himself, his wife, his children and one he hopes to witness in his grandchildren.

Maybe someday he’ll get around to writing down all the exact details of his story, but for now, he’s starting on his next painting.

John Fulwider

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When John Fulwider walks into Leadbelly, the bartender starts making his favorite drink—an Old Fashioned.

While it might seem a small thing to be a regular at a local restaurant, John has aspired to that title for years.

As a kid, John never spent more than three years in any one place. His father’s Air Force career led his family to Texas, Florida, Nebraska, Germany, Virginia, Germany again, Nebraska again, and finally Lincoln.

It’s in Lincoln where John’s story really starts to take shape.

“Lincoln has given me my beautiful wife, my education, my children, my church community, the launching place of my businesses,” John said.

“Lincoln has given me a place to set down roots and call home. That’s something I’ve never had before.”

He came to Lincoln to attend the University of Nebraska, where he graduated with his bachelor’s degree in journalism. John laughed about the fact that he spent far more time reporting for The Daily Nebraskan than actually going to his classes.

Internships and jobs at the Associated Press, Lincoln Journal Star, and The Wall Street Journal came before John took the leap to a startup internet newspaper, Nebraska StatePaper. The startup folded after a few years and John began looking for his next adventure, which led him to graduate school.

“Most grad students are people who loved school,” he said. “But I hated school!”

Two mentors made him love graduate school. D’Andra Orey inspired John’s love of political science, while Denise Bulling encouraged John to turn his research into his second business. She also handed him his first client, so John worked half his time on getting a tenure-track professorship, and half his time building his business.

“I had Plan A for academics and plan C for consulting, and no Plan B, because who needs one?” John joked. Plan A didn’t work out—he came in second in a job search at Texas Christian University—so he cried in his beer for seven days before closing the door on university teaching work and taking his consulting business full time.

Seven years later, John had pivoted his business many times to end up with executive coaching, planning and team-building services for housing, community, and economic development organizations nationwide. He was away from his family more than he liked and it was starting to wear on all of them.

At one point, John got seriously ill while on a business trip and so on top of being away from his wife and two young daughters for six days, he had to quarantine himself from the girls for another week at home. It was miserable, he said, and it was at that point that he decided he didn’t want to travel for work any more.

John launched his third business to focus only on working with entrepreneurial businesses in Lincoln and sixty miles around, allowing him to focus his energy on Lincoln and his family.

There’s a lot of moving parts to John’s story. A lot about his family, his work and his community that he loves to share about with anyone who will listen.

He said so much of his story has been about finding his place, digging deep, putting down roots and experiencing a deep sense of joy in being known. John said that because he moved so often as a kid, he had a hard time making friends. He said he only had one friend at each place he lived, and had to find a new one each time he and his family packed up and moved to their next assignment.

But finding his place in Lincoln has meant the world to him. He’s in awe of the fact that his kids will go to the same high school that his wife attended, that he lives in a neighborhood filled with friends and that he can rattle off his favorite local restaurants and haunts at the drop of a hat.

John loves walking in to Leadbelly and knowing the bartender remembers his favorite drink. He loves anything and everything local, but mostly he just loves knowing Lincoln is his place. It’s a place he knows, a place he calls home and place that knows him.

Ben Pankonin

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Ben Pankonin remembers the moment when his regular life and his work life started to melt together – he was in first grade.

His parents had just bought a Hallmark store and they were finalizing the sale of the shop, which just happened to fall on Ben’s birthday.

It’s almost comical, but it’s a true story. Ben said while it felt a little strange and very grown up to spend his birthday in a law office, this kind of involvement in his parents’ work shaped his story in ways he didn’t anticipate.

“For me, this was just what we did. You pitched in and showed up, moved boxes and did whatever was asked,” he said. “I didn’t really have an alternative; I didn’t realize that it wasn’t normal.”

Ben assisted customers at his parent’s shop until he was old enough to see over the counter and then he quickly moved on to running the register. When other kids were learning basic math skills, Ben was counting back change to customers or getting a quick economics lesson from his dad.

Without articulating it in the exact words, his parents were showing Ben how to be an entrepreneur – how to think for himself, solve problems and work for himself. They showed him that this way of life didn’t have to be scary or overwhelming, it could also be exciting and energizing… and soon Ben started to see himself as a young entrepreneur.

During college, Ben studied business and computer science at Nebraska Wesleyan University. He was fascinated by technology, but enjoyed how the social aspect of the business world offset the often isolating bubble of computer science.

He got his first internship by calling up a company and asking if he could rebuild their website. His roommate was confused by Ben’s job because to him, all Ben did was sit in their dorm room and work on his computer.

“What are you doing?” his roommate asked one day.

Ben’s response was simple, “I’m billing time.”

To Ben, working this way felt second nature, and so it was no surprise when he jumped right into a tech startup after graduation. He quickly learned the ins and outs of the startup world, observing what worked well and what didn’t. Although the job only last a year, the experience helped Ben take a closer look at what it took to run a startup.

Ben worked a few other jobs, including a year-long leadership program in Washington D.C., before returning to Nebraska where he began to put down roots in the tech industry again. Within a few years he helped a local IT company go from three to 50 employees, and Ben was enjoying the way his job allowed him to understand the community as well as take a technical approach to his work.

But he was also anxious to do his own thing. Ben stepped away from his job to do some consulting and began testing out a few ideas for his own startup.

In 2012, Ben launched Social Assurance, a marketing software company focused on helping financial institutions utilize digital marketing. It was a concept that filled a major void, but also fit well with Ben’s technical and social strengths.

As he began to spend more time working with other founders and startups, Ben realized that his business wasn’t just meeting a need in the community, it was also meeting a need in his own story. Being an entrepreneur came naturally to Ben. It allowed him space to come up with new ideas, explore a variety of opportunities and watch those ideas and opportunities take on a new life together.

It also made him take a closer look at himself and his own insecurities.

“There’s a lot of risk involved,” he said. “You’re constantly evaluating if you’re doing the right thing, playing to your strengths or asking the right people to help you… and you have to admit that there are a lot of things you’re not good at.”

Being an entrepreneur can be both physically and mentally exhausting, but Ben said he is fortunate to live with a fellow entrepreneur – his wife, Amber. Having two startup-minded people under one roof has both advantages and disadvantages, but Ben said it’s extremely helpful to have a partner who understands the ups and downs of running a business. They celebrate together when things go well, and work to come up with a new plan when things don’t go so well.

Ben said they often joke about whose job is the more stable. They both juggle the logistics of working lots of hours, traveling, scheduling and then making time to spend with each other. Some days it feels like a hustle, but for Ben it’s work that he’s excited to do because it plays to his strengths.

When he looks back at his story he can see moments when things started to make sense to him. Moments when he absorbed knowledge from his parents without even knowing it, and made decisions that were based on his experience instead of a business principle.

His story is one that’s been about watching, learning and doing. It’s been about being honest with himself, others and the community and working to create a space that’s true to himself and the people he serves.

Shala Hruska

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It’s a Tuesday and Shala Hruska has one thing on her agenda: sew.

Well, not quite one thing. There’s picking up the kids from preschool, dinner, bedtime, ect., but when she’s in the studio she’s focused on her business, and today that means sewing.

Shala has owned and run her hand-made baby shoe shop, Belle and The Bear, for just over four years. It’s a job that she said she “fell into,” but also one that she’s been intentional about growing in a way that’s true to herself and her customers.

Back up a few years to before Shala started her business and her days were a jumble of diapers, feedings and keeping a close eye on her twin baby girls, Alice and Cora. Life was busy, chaotic and a bit overwhelming, but as Shala started to get the hang of being the mother of twins she came across a problem: baby shoes.

All the shoes on the market were either uncomfortable, unattractive, impractical or just too expensive. So, Shala decided to try making some shoes for herself. She took a pink suede blazer that was a thrift store find, made her own pattern and sewed her first pair of baby moccasins.

Getting the shoes to fit right took some time, but as soon as her girls started wearing the shoes she got comments and questions about where she’d bought them. She realized that she wasn’t the only one who had a problem with baby shoes, and she decided to start selling her shoes on Etsy.

Shala began sewing during nap time, late into the night and anytime she could to get her shop up and running. She didn’t expect it to grow much bigger than Etsy, after all, it was just a fun hobby and a way to make a little extra money on the side, right?

Shala wasn’t a business major and didn’t have any huge aspirations of one day owning a shop. In fact, she laughed about the fact that in college she had a million ideas but no specific major until her senior year in college – and she basically picked whatever major would get her to graduation.

So when her baby shoe business took off she was a little shocked. Sure, she thought her designs were pretty darn cute and she loved the shoes for her own girls, but she was amazed by the support and attention she was suddenly getting from the community. There were some big fans of Belle and The Bear, and some big fans of Shala and that felt good.

Despite the chaos of starting a business and caring for her family, Shala loved the fact that she could have one foot in motherhood and the other in the small business world. She expanded her Etsy site into a full-scale website and in 2015 she opened a brick and mortar shop entirely devoted to kids footwear.

Her shop carried her own designs as well as other brands that she knew of and liked. Having a shop was fun. It gave her an opportunity to interact with her customers, offer shoe fittings and it was a space for her designs to be seen and sold.

But it was also hard. Running a shop added another layer of complexity to her business and family life. Shala’s schedule was fuller and her time at home was in short supply.

After a year of running her shop, Shala decided it was time to close and exclusively sell online and wholesale. It was sad, because it felt like the store had failed in a way, she said.

But Shala didn’t close her store because shoes weren’t selling, she closed it because her brand of shoes were selling better than the other brands she carried. Opening and closing her shop showed her what she really liked about her business and what the community valued as well.

“Our shoes is us. That’s what I love and that’s what other people love,” she said. “I thought my dream was to own a shop, but what I love to do is design and make shoes and to have my own brand versus just my own store.”

Plus, Shala said she gets to spend her Saturdays on the soccer field with her kids instead of in the shop, and that feels good.

It’s not that running a business or even her full-time job as a wife and mother have become any easier, but closing her shop allowed her to run her business on her terms. Shala said that’s one of the things she’s learned over the last four years as a business owner – to trust her gut when it comes to her brand…and her story.

Shala didn’t think her story would involve sewing baby shoes, having twin girls or even living in Lincoln for that matter. To be honest, she didn’t know where her story was going to take her. She didn’t realize how much she’d love being a maker, or how connected she’d be with the maker community in Lincoln. She didn’t even anticipate how much she’d love the differences between her two girls and the life and love they bring to her story.

Shala might say that she just “fell into” running a business, but that’s not really true. Being an owner, a maker, a mother and a wife takes work, it doesn’t just happen. Her story is one that she’s built on her passions and her skills, it’s developed and changed over time, but for now it’s her normal and it’s exactly where she wants to be.

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