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Stefanie Urbom

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When Stefanie Urbom meets with patients for the first time she oftentimes uses her own story as part of the introduction.

“My mom had cancer…” she says, honestly, explaining her mom’s surgery, recovery and the number of years she’s been cancer-free.

She does this because a lot of her patients are skeptical and nervous about opening up. They look at Stefanie and think, ‘What could this young, healthy girl know about helping someone like me…’

Their skepticism is valid, Stefanie said, but what her patients often don’t understand is that Stefanie has interacted with cancer in a way that shifted both her personal and professional life forever.

As a kid, Stefanie said she was always helping people. Whether it was kids at school who needed a little extra attention, or a friend with a problem, she liked to be an advocate for the underdog. Which is why it seemed like a no-brainer for her to pursue a career in the medical field.

She graduated from Nebraska Wesleyan and then attended physical therapy school at the University of Nebraska Medical Center. It was while she was going through school that her mom was diagnosed with breast cancer.

“I was devastated,” she said. “I was very scared of the big C word – you just think the worst.”

Stefanie felt paralyzed and limited by her options to help her mom. Sure, she could provide emotional support, but at times that didn’t seem like enough. She watched as her mom lost her hair after chemotherapy, as she struggled with short term memory loss, fatigue and the emotional and physical pain and that followed her mastectomy.

Her mom wasn’t herself, she didn’t feel like herself and that was the hardest part for Stefanie to watch. But the one thing Stefanie could do was research how to help her mom deal with the physical repercussions of treatment and surgery. She quickly realized that her mom could benefit from physical therapy during her recovery.

After graduating from physical therapy school, Stefanie continued to study the use of physical therapy for cancer recovery and also became a certified lymphedema therapist. She realized that while people are often unaware of the benefits physical therapy can have for a patient undergoing treatment for cancer, helping these patients regain their strength, maintain activity level and manage pain are crucial parts of their care.”

Currently about half of the patients she sees have cancer. Stefanie works with them to reduce pain and improve their quality of life.

It’s a heavy job, because not all of her patients make it through their therapy programs, but Stefanie said she doesn’t think about it that way. She goes in to each day thinking about what she can give her patients, independent of how many days they have left. She makes it her mission to help her patients laugh during therapy, to talk about something other than cancer and to help them feel like themselves again.

Stefanie said she tries not to let the sad stories distract her from the reason she does her work, but it’s still difficult. She has hard days and can get overwhelmed by sadness when she sees something that reminds her of a patient who has died.

In the same way that cancer has defined the story of so many of her patients, being a physical therapist who works closely with cancer patients has shaped Stefanie in ways she hadn’t anticipated.

It’s made her a professional who craves knowledge so that she can provide the best care possible and it’s made her a wife and mother who is grateful for her family’s health.

But she’s also realized cancer, even her mom’s battle with cancer, isn’t the only thing that defines her story.

Stefanie is a young mom and wife who tries to balance working full-time and being attentive to her young children and husband. She’s ambitious and outgoing, she loves to have fun but also enjoys the simple things in life.

Her story is about using her own experience to help others. It’s about learning how to lean in to moments that others often shy away from, and seeing people beyond their current circumstances.

It’s also been about stepping back and watching how other stories have impacted her own story, learning from those moments and choosing to keep moving forward.

Her story has been shaped by some hard circumstances, but it’s also a story that she’s still trying to understand herself. She’s trying to figure out what’s next,  how to continue to grow personally and professionally and how to piece all of these elements together.

“It’s a process,” she said, one that builds over time, one patient at a time, one day at a time and one moment at a time.

Brian Lehmann

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Brian Lehmann fits the definition of a classic risk taker.

He’s the kind of guy who wakes up thinking about Indonesia, buys a ticket later that day and is driving a scooter around the country as soon as he lands.

(Yes, that really happened.)

But Brian doesn’t just take risks or hop on a plane for the fun of it. He does it because he’s afraid of what will happen if he stops taking these kinds of risks.

After graduating from college with a degree in photojournalism, Brian got a job at the Rocky Mountain News in Colorado. It was an enviable job to have scored so young, and Brian was doing well as a staff photographer. He was learning a lot, working hard and having a blast going out on assignment.

He was set… or so he thought.

A year and a half into his job, he and his 250 coworkers got the shocking news that the newspaper was shutting down. They were all let go with little warning and no safety net. It was scary, Brian said, but even scarier for the people who had families to take care of.

It was in that moment that Brian realized he couldn’t leave his future to chance, and now was his time to take risks, big risks.

He moved back to Lincoln and relaunched his landscaping and lawn care business. He’d mowed lawns ever since he was 14 and the business had paid his way through college, but now it was sustaining him while he sorted out his next steps.

Brian started thinking long and hard about why he was a photographer.

He remembered how he’d majored in business and dabbled in flying before changing his major to journalism.

He thought about the first time he met Joel Sartore, a Lincoln native and National Geographic photographer. How he traded manual labor jobs for photography critiques and life lessons with the famed photographer who eventually became his mentor.

And he came to the conclusion that he couldn’t do lawn care forever. Sure, he liked it and he was even pretty good at it, but there was no way he could let go of photojournalism or even let it slump into the category of ‘hobby.’

Brian decided that instead of working for a newspaper or even one single magazine, he’d do his own stories, set his own schedule and find stories both locally and internationally. He discovered that he could plant flowers, mow lawns and do landscape design as a way to fund his international trips, and so far it’s worked.

He’s worked in places like Nicaragua, Indonesia, Kyrgyzstan and India. He laughs about the time he peed his pants while on a horribly rocky boat in the middle of the Caribbean Sea with some angry turtle hunters, and the time he was arrested in India only to have the local police feed him dinner and Facebook friend him before releasing him.

These are the kinds of experiences that Brian craves when he’s back in Lincoln. His work varies from week to week. Some weeks he’s more focused on lawn care and others he’s gearing up for a trip and doing research about the next country he’s going to visit.

In May he’ll be in Uganda with a group of photojournalism students from UNL and in August he’s heading back to Nicaragua to finish shooting a story about endangered green sea turtles.

Last year his first photo story was published in National Geographic. It was about the death culture in Indonesia, a story he’d had a strong hunch about and following his hunch paid off. In the process he made friends with translators, had coffee with dozens of village leaders and was able to expose a traditional way of life for a small but beautiful group of people.

These are the stories Brian thinks about when he’s adding mulch to a client’s flower bed, walking his dog, Murphy, or sitting in his backyard. They are the stories of people and cultures that have woven themselves into Brian’s own story in ways he can’t quite describe.

Sure, he said, he’s taking a risk to fly around the world with little more than a camera and an idea, but the people he photographs are taking their own risk when they open their lives and share their stories with him. Brian has lived small parts of people’s lives with them through the lens of his camera. What he’s seen has changed the way he sees life, how he lives life and how he wants to spend his time.

But the thing Brian said he keeps coming back to is that he’s lucky.

Lucky that he can run a business that helps fund his passions. Lucky that he’s surrounded by mentors and fellow photographers who help him refine his skills. Lucky that he has the stability to hop on a plane when he needs to and lucky that at the age of 35 he’s doing something he loves.

He’s lucky that he gets to take risks, and he doesn’t want that to ever change.

Shala Hruska

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It’s a Tuesday and Shala Hruska has one thing on her agenda: sew.

Well, not quite one thing. There’s picking up the kids from preschool, dinner, bedtime, ect., but when she’s in the studio she’s focused on her business, and today that means sewing.

Shala has owned and run her hand-made baby shoe shop, Belle and The Bear, for just over four years. It’s a job that she said she “fell into,” but also one that she’s been intentional about growing in a way that’s true to herself and her customers.

Back up a few years to before Shala started her business and her days were a jumble of diapers, feedings and keeping a close eye on her twin baby girls, Alice and Cora. Life was busy, chaotic and a bit overwhelming, but as Shala started to get the hang of being the mother of twins she came across a problem: baby shoes.

All the shoes on the market were either uncomfortable, unattractive, impractical or just too expensive. So, Shala decided to try making some shoes for herself. She took a pink suede blazer that was a thrift store find, made her own pattern and sewed her first pair of baby moccasins.

Getting the shoes to fit right took some time, but as soon as her girls started wearing the shoes she got comments and questions about where she’d bought them. She realized that she wasn’t the only one who had a problem with baby shoes, and she decided to start selling her shoes on Etsy.

Shala began sewing during nap time, late into the night and anytime she could to get her shop up and running. She didn’t expect it to grow much bigger than Etsy, after all, it was just a fun hobby and a way to make a little extra money on the side, right?

Shala wasn’t a business major and didn’t have any huge aspirations of one day owning a shop. In fact, she laughed about the fact that in college she had a million ideas but no specific major until her senior year in college – and she basically picked whatever major would get her to graduation.

So when her baby shoe business took off she was a little shocked. Sure, she thought her designs were pretty darn cute and she loved the shoes for her own girls, but she was amazed by the support and attention she was suddenly getting from the community. There were some big fans of Belle and The Bear, and some big fans of Shala and that felt good.

Despite the chaos of starting a business and caring for her family, Shala loved the fact that she could have one foot in motherhood and the other in the small business world. She expanded her Etsy site into a full-scale website and in 2015 she opened a brick and mortar shop entirely devoted to kids footwear.

Her shop carried her own designs as well as other brands that she knew of and liked. Having a shop was fun. It gave her an opportunity to interact with her customers, offer shoe fittings and it was a space for her designs to be seen and sold.

But it was also hard. Running a shop added another layer of complexity to her business and family life. Shala’s schedule was fuller and her time at home was in short supply.

After a year of running her shop, Shala decided it was time to close and exclusively sell online and wholesale. It was sad, because it felt like the store had failed in a way, she said.

But Shala didn’t close her store because shoes weren’t selling, she closed it because her brand of shoes were selling better than the other brands she carried. Opening and closing her shop showed her what she really liked about her business and what the community valued as well.

“Our shoes is us. That’s what I love and that’s what other people love,” she said. “I thought my dream was to own a shop, but what I love to do is design and make shoes and to have my own brand versus just my own store.”

Plus, Shala said she gets to spend her Saturdays on the soccer field with her kids instead of in the shop, and that feels good.

It’s not that running a business or even her full-time job as a wife and mother have become any easier, but closing her shop allowed her to run her business on her terms. Shala said that’s one of the things she’s learned over the last four years as a business owner – to trust her gut when it comes to her brand…and her story.

Shala didn’t think her story would involve sewing baby shoes, having twin girls or even living in Lincoln for that matter. To be honest, she didn’t know where her story was going to take her. She didn’t realize how much she’d love being a maker, or how connected she’d be with the maker community in Lincoln. She didn’t even anticipate how much she’d love the differences between her two girls and the life and love they bring to her story.

Shala might say that she just “fell into” running a business, but that’s not really true. Being an owner, a maker, a mother and a wife takes work, it doesn’t just happen. Her story is one that she’s built on her passions and her skills, it’s developed and changed over time, but for now it’s her normal and it’s exactly where she wants to be.

David Lawton

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David Lawton said his kids would always joke with him, saying: “Hey dad, what are you going to be when you grow up?”

It was the running joke because David has had a lot of jobs. So many, that he has a hard time keeping track of them all.

He’s done everything from stocking shelves at a grocery store to being a pediatric nurse, an interim dean, an ER nurse and ‘the mayor’ of Chick-fil-A.

Now, at the age of 69, David said he has no clue what’s next. The truth is, he doesn’t know what’s next because the past 50+ years have been full of the unexpected.

“My story is really Claudia’s story too…” he said.

He wanted to make this distinction because he and Claudia have been married for 45 years. They grew up on opposite coasts, David in Santa Barbara, and Claudia in Miami. The two met when they attended Covenant College and got married a few years later.

Despite being somewhat of a poor student, David graduated with a degree in psychology and he and Claudia looked for jobs and a place to settle down. As a nurse, Claudia had lots of options when it came to jobs and David said he had to beg employers for even a manual labor job.

After their first child was born, David decided to go back to school to get a nursing degree, thinking it would provide him with a more consistent way to support his family. He enrolled in a 15-month accelerated program, graduated on a Friday and started his nursing job the next day.

He had originally planned to be a postpartum nurse, but during that time the job was a bit taboo for a man, so he decided to be a pediatric nurse. David said he’d always loved kids and being around them all day felt like the perfect fit. He went on to get his bachelor’s and Master’s degree in nursing and nursing administration and then took a position at the local VA hospital.

David and his family lived in Florida, Georgia, California and Oregon during his early years as a nurse before he was offered a job at Lincoln’s St. Elizabeth Hospital in the early 90s. He and Claudia had never thought about moving to the middle of the United States, they were coastal people who liked views of the ocean. But after a bit of convincing, they decided to at least visit Nebraska. It was January so they packed coats, gloves and boots for their kids, and in true Nebraska fashion they were welcomed to the state with 70-degree weather.

While they hadn’t pictured a life in the Midwest, the job David was offered was a great opportunity to use both his leadership and nursing skills and he decided to take the job. Since being in Nebraska, David has worked for the state’s health department, Clarkson College, earned his Ph.D, worked for the federal government, Concordia University and Bryan Heart.

After his contract with Bryan Heart ended he began applying for other medical jobs but wasn’t having any luck. He suspected it was because of his age, but he didn’t let that discourage him.

It was around this time that a Chick-fil-A was opening and David decided to send in an application. He was the second person hired at the new location and was put in charge of maintaining the dining room.

David took his job very seriously. He’d come in every morning and make sure the dining room, bathrooms and play area were properly cleaned before the patrons arrived. He greeted customers with a smile and worked to learn the names of his regulars who grew to appreciate his attentive and joyful spirit.

“The job was really about anticipating people’s needs,” he said. “If a mom came in with a baby, I made sure she had a high chair or that she had a seat where she could easily see the play area.”

It seemed like common sense to David, but his work ethic and personality charmed both kids and adults alike. He worked behind the counter when he needed to and even cut and squeezed lemons for the chain’s much talked about lemonade.

The staff started referring to David as ‘the mayor’ of Chick-fil-A.

“I liked it,” he said. “I liked being able to serve people and not hold anything back. It was about making people happy.”

His stint at the restaurant lasted about 18 months before deciding to go back into his professional field so that his license wouldn’t lapse. So in September 2016, ‘the mayor’ of Chick-fil-A resigned and started working for a home health company.

While it’s different than mopping floors and making funny faces at kids, there’s a lot of hospitality involved in his new job as well. He said his caseload is full of lonely people looking for someone to check in and care for them, and this role plays well to his strengths.

When David thinks about what’s next in his story, he said he has no clue what the future holds, and he’s OK with that.

After all, he never expected to live in Nebraska, have five educational degrees and have worked more jobs than he can remember.

But what he is counting on is always helping people. He’s a learner and a do-er, he feels most like himself when he’s serving others or when he’s with Claudia and those are things that won’t change, he said.

Maybe he’ll retire one day. Maybe he’ll go back and work at Chick-fil-A. Or maybe, he’ll still be trying to figure out what he’s going to be when he grows up.

***

Photo courtesy of Rebecca Tredway.

Christopher James

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“Well, my mom would say it started when I was 10 or 12 years old,” said Christopher James with a smile. “I made up little business cards and I’d offer to kill bees and wasps with my bare hands.”

Back then his clients were mostly his neighbors, and his job was a way to keep busy during the summer, but it was his start in the business world.

Christopher said he always liked working with his hands, he liked to think outside the box, surprise people and keep busy. Which is probably why he’s been able to keep the door to Porridge Papers open for the past 23 years.

Paper was never on his radar, but it was a hobby that turned into a business that turned into a career. And now, Christopher can’t imagine a day without it.

During college, he studied architecture. His father was an architect and the skill and precision of the craft came easily to Christopher. But what didn’t come easily to him was the rigidity of school.

To pay for college he worked at an art shop where one of the perks of his job was a discount. Christopher would load up on all sorts of art supplies and try them out after work. He tried his hand at painting and sketching, but wasn’t very good at any form of art…until it came to paper making. The process was long, but simple and it allowed him to add in his own creative spin once he mastered the basics.

Soak, blend, strain, press, dry and repeat. This is how paper was made and it didn’t take long before Christopher was hooked.

He started selling paper at the art shop, which led him to craft shows, which eventually led him to dropping out of school, phasing out of work and making paper full time.

A lot of people considered his paper making a hobby job, and Christopher admits that’s probably what it was. But as a single guy with minimal expenses, he could afford to make paper his full-time gig. He found a spot in the Haymarket where he could run a business and live in the same space. It was exactly what he needed, until he realized he was working 24 hours a day, seven days a week and was staring burnout in the face.

He wanted to quit and he needed a break.

It was around this same time that Christopher got married and he and his wife moved to New Mexico where his wife attended graduate school. The move gave Christopher some breathing room. He spent time trying to figure out his next step and he tried a few different jobs but nothing stuck. He eventually started working at a company that had its roots in paper making and he started to feel like himself again.

One day he received a call from a previous client who needed paper for a project. He took on the job and then slowly continued to build his business back up. Christopher said he didn’t realize how much he missed the paper making process and having it back in his life gave him all kinds of new ideas. And as his confidence grew, so did his business.

After nine years in New Mexico, Christopher and his wife decided to move back to Lincoln. They had family nearby, access to good schools and Christopher knew it would be a great community to replant his business.

With fingers crossed, Christopher moved his family to Lincoln. They lived with family, looked for a house and started renovating his new work space. Coming back to Lincoln was the right thing to do, for this family and his business, but it wasn’t without its own set of challenges.

He had to re-educate the community about what Porridge Papers was about, he had to redefine his business for himself and pivot as his business grew and changed.

Christopher said he’s gone from having as many as 12 employees to one or two. He’s had 2.5 million piece projects and others that require a single sheet of paper. He’s added letterpress printing and experimented with offering paper making classes and even selling retail goods, but Christopher said he always comes back to paper.

He likes that Porridge Papers is a custom paper mill, and that’s the way he wants to keep it. Christopher said he does his best work when he has the opportunity to be creative, to give his clients great ideas and really bring out their personality with paper. This means that he’s made paper out of blue jeans, phone books and beer hops, blueberry scented paper and glitter-infused invitations.

He loves getting calls that start with the phrase, ‘This might sound strange, but could you make…’ And his classic response is, ‘We can definitely try.’

While he has 23 years of paper making under his belt, Christopher said so much of his job is about solving problems, winging it, failing, learning from failure and trying something new again. He’s not perfect and he doesn’t claim to be, but he’s also fiercely determined and isn’t willing to give up.

“There are a lot of people who never thought this would go anywhere,” he said. “But I’m still here I’m still making a living, I’m still supporting my family and in my mind that counts a lot.”

Christopher’s story has been about letting his passion write his story. It wasn’t always practical or easy, but it’s what he loved. He figured out how to turn his hobby into a career and a life that he’s proud to call his own.

Roxane McCoskey

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Roxane McCoskey has worn a lot of hats in her life. She’s been a stay at home mom, a work-from homer, an athletic director’s assistant, a farmers market vendor and now she’s a coffee shop owner.

Did we mention that Roxane didn’t even like coffee when she opened her coffee shop?

But Roxane didn’t get into the coffee business for the coffee, for her it was all about loveknots.

Loveknots are sweet knots of dough with a thick swipe of frosting on top. Every Christmas, Roxane’s mother-in-law made loveknots using a secret family recipe and the entire family devoured every last one. They often talked about how they should start a business selling them, because who could not love a loveknot?!

As years passed, Roxane tried her hand at making loveknots, but it wasn’t so easy. She had lots of failed attempts – years of failed attempts – until she finally got the recipe down and she became the official holiday loveknot maker.

But the question still remained, could they sell loveknots? Roxane and her family decided to test out their theory at the farmers market. They set up a table, laid out the loveknots and waited. Nothing happened.

“We didn’t realize that people didn’t know what loveknots were,” Roxane said. “But once we started putting out samples people would try it and immediately buy one.”

They sold 700-800 loveknots every weekend, oftentimes selling out an hour before the market ended. Then came the questions from their eager customers, ‘Where’s your shop?’ and ‘How can I buy more of these?’

So, Roxane and her husband started looking for retail space. However, they quickly realized that opening a shop that only sold loveknots might be difficult, so they decided to look for a coffee shop.

After scoping out their options around town they settled on a shop in the Piedmont Shopping Center and quickly went to work to make it their own. She and her husband originally named it Loveknot Coffee Shop as a way to stay connected with their farmers market customers, but they recently renamed it The Harbor.

Opening a coffee shop was a whole new kind of adventure for Roxane. Sure, she had mastered the loveknots, but running a business with employees and customers was an entirely new endeavor. Plus, she didn’t just want to be the owner of yet another coffee shop in town, she said, Lincoln has plenty of coffee shops but she wanted hers to be different.

And it was. After a few months of being in business, Roxane noticed their her clientele was different than most shops around town. She had regulars, lots of regulars who came with a few friends to drink coffee and chat for a few hours. And Roxane noticed that the majority of her customers were older.

At first, she wasn’t so sure about this. Was this the kind of vibe she wanted for her shop? But now, she said she wouldn’t change it.

Having a large population of older people who frequent her shop has made it a place where people talk with each other instead of avoid eye contact. It’s become a place that’s an extension of people’s homes and a part of their routine.

Her staff is the other thing that’s really shaped the culture at The Harbor. Roxane is very intentional when she hires employees, she looks for dedicated workers with strong people skills.

“I tell them, ‘I don’t want you just to work, I want you to like what you’re doing and build relationships,’ ” she said.

Roxane said it’s been fun to watch her employees build relationships with customers in their own ways. Some of them sit down and do a crossword puzzle with patrons, others offer a kind smile and friendly service, but they all have their own way of making people feel at home.

Walking into The Harbor feels like stopping by a small town coffee shop. There are old guys cracking jokes about birdwatching, the sweet smell of loveknots and coffee and families with their kids. It’s the kind of place that isn’t too concerned about having trendy drinks and decor, but is more focused on the quality and care they pour into each day they’re open.

A lot of the culture at The Harbor has developed on its own, but it’s also been heavily influenced by Roxane, and rightly so.

She’s the owner who started out not liking coffee, but now drinks a few cups a day. The baker who comes in late at night to make loveknots. And the boss who runs the show, but leaves the credit to her staff.

It’s Roxane’s small town upbringing and deep devotion to people that make The Harbor feel as safe and comfortable as the name suggests. Without her, The Harbor wouldn’t be the same.

That’s the thing, Roxane has poured a lot of her life into owning and running a coffee shop. But it seems like that’s what she does with just about anything she’s a part of – her faith, family, friendships, work, marriage. Her life has been about digging in and digging deep.

She’s been asked a few times recently about whether she’ll open another coffee shop and right now the answer is ‘No.’ It’s a nice idea, she said, and maybe even a good business move, but she wonders if it would dilute her passion for the work she does now.

Running a business is a lot of work, and she loves it, but it’s not her entire life and she doesn’t want it to be. She wants to invest well in her staff and customers, prioritize her faith and her marriage and enjoy being a grandmother. These are the things she wants her story to be about, these things, and loveknots.

Case Maranville

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Managing over 200 apartments means that late night phone calls are just part of the job.

There are the usual stories – of good folks paying their rent and friendships that form. And then there are other sorts of tales – of the electricity going out in an apartment because of vandalism or a tenant whose mugshot happens to make the papers.

Fortunately, these are the more unusual situations in residential property management, but Case Maranville recognizes that with each new tenant, there is always an element of risk.

Case has worn many hats over the years, and each venture has had elements of uncertainty. He has been a musician of a nationally known band, has a degree in wildlife management, is an entrepreneur, an audio engineer, and currently co-owns a residential property business with his brother.

Despite the variety of his experiences, each situation has helped inform Case’s perspective and has pushed him to continue to take paths that occasionally involve risk.

Before his property management days, Case played bass and toured with a band he helped form called Vota.

While in the music industry, he and his bandmates understood they couldn’t sit around and wait to be discovered – they had to create their art while simultaneously figuring out how to make it profitable. By devoting themselves to their craft and forging partnerships and connections within the music industry, they were able to tour and perform in front of thousands of people.

“I learned a lot about working within a partnership and learned about self-determination. Those lessons help me now in the business I run with my brother Cole.”

In 2006, Case began to realize that he needed to begin considering a career move when his wife Lindsey gave birth to their first son River. While the band had been a great fit before kids, it soon became apparent that touring and having a family wouldn’t remain sustainable.

Case left the band and he and Lindsey decided to move from their farm just west of Lincoln and into a house in the heart of the city.

“This was in 2008, just before the housing market crashed, so the banks looked at our credit and didn’t think twice about letting us take out a second mortgage. We rented out the farm and I quickly started learning what it meant to be a landlord.”

While he and his family settled into their life in Lincoln, Case found a job working as an audio engineer for a large church in west Omaha. This job provided him with a good baseline income, the ability to use his expertise in sound and music and the flexibility to slowly begin exercising his entrepreneurial mind.

One day, Case’s brother Cole called him up to propose a business idea. He had been reading books about investments and thinking about rental property in Lincoln and in the meantime had found an intriguing opportunity in the form of a duplex for sale near downtown Lincoln.

Neither brother had any idea that this initial purchase would take them to the place they are today, with 236 residential units in 37 buildings throughout the Near South neighborhood.

“We now offer a variety of options. We have a lot of tenants aged 20-30 looking for the interesting old converted houses near downtown. We also have people with fixed incomes and those who need subsidized housing.”

Case said that his work has become a really good fit for his personality.

The job requires him to be a “finder” – one of his favorite things to do – of the right properties to buy and the right tenants to fill those spaces. He likes that he gets the opportunity to provide good housing situations for all different kinds of needs and strives to provide fair, good service for his tenants.

He also finds his interpersonal and problem-solving skills being put to use. From lease agreements to conflict resolution, Case finds that forthright, respectful communication is key to maintaining good tenant-landlord relationships.

“I’ve learned a lot about people in the last eight years. Property management is 50% about the buildings and 50% about humanity.”

Case appreciates the opportunity to work alongside his brother and to be invested in the work together, recognizing that they both bring important things to the table.

One of the elements Case most appreciates about his work is the opportunity for both freedom and control, something that has slowly come as the business has developed.

“Owning your own business is a 24/7 thing. It’s just the way it is. There are eventual perks though – being able to control your own schedule. I want to work hard, but not be a slave to the job. I will work hard for those ends.

“For now, music is on hold and that’s ok. That’s how it’s supposed to be. We still have music around the house. Even the 19-month-old will get on the mike when we’re all hanging out down in the basement. You have to remember that just because things are on hold doesn’t mean it’s over. The things you love will come back around.”

Every business story or idea Case speaks of is laced with a thoughtful approach. He is not simply a straightforward engineer or businessman, nor is he an artist who can’t figure out what he’s about. His self-determination is evident and the ease with which he moves speaks to an inner confidence and peace.

Case isn’t on a crusade, but seems to intuitively understand that the risky things in life are sometimes the most valuable. He works hard to make sure he remains engaged creatively and thoughtfully as he serves the people within his sphere of influence.

Bob Stuart

By

“Let me get you that book. It has a whole bunch of stuff about 1923 in it,’’ he says as he shuffles around his cozy east-Lincoln home.

Bob Stuart is looking for a book about the year he was born.

Beginning life in a small apartment above the College View Post Office, Bob was the only child of a flight instructor father and a school teacher mother.

In his 93 years of life, Bob studied architecture, helped run a family auto dealership, served in the Navy, got married, had two children, moved to California, sold real estate and retired back to Nebraska.

Throughout all of that, there has been one constant. Airplanes.

You might say that Bob’s interest in planes is genetic and began with his father.

“I remember my dad and some of his friends bought a real airplane kit and built it in our basement,” Bob said.

He smiles as he tells the story of his father’s first bi-plane.

“One day my Dad asked me if I wanted to go up with him. I was only six years old and a little hesitant,’’ he said.

But it only took a few moments of sitting in the cockpit for the curious six-year-old boy to agree to go.

Bob and his father flew all over Lincoln that day: up 48th, down O street and back up 13th street. But the highlight of the trip was circling the still-under-construction capitol building a few times before heading back to the airport.

Bob was hooked.

He soon became known as the “airport pest” and took every opportunity to hang around his Dad, airports and airplanes. “You couldn’t keep me out of a plane,” he said.

Bob’s dad went on to flight school, became a pilot, mechanic and flight instructor. Then in the middle of it all, started a Chevrolet auto dealership and mechanics garage. The dealership quickly became a family business when Bob’s mother left her teaching career and joined her husband to be the bookkeeper.

Bob helped out too, as much as he could while attending Lincoln High School. It was during that time that he had a sobering accident while riding his scooter one morning on the way to school.

“I was probably going too fast,” Bob sighs as he explains how he laid the scooter on its side to avoid a car that was going to hit him. He slid and spun a few times before hitting his head, hard.

Bob’s injuries were serious and he spent several weeks in the hospital recovering from a concussion that left him with chronic headaches.

Even so, a year later when all of his friends were getting motorcycles, Bob asked his parents about getting one too. His Dad quickly rejected the idea and suggested he think about buying an airplane instead.

Bob was disappointed he couldn’t have a motorcycle, but he liked the idea of having his own airplane. At 19 years old, Bob bought his very first plane for only $395.

“It was a nice red 40 horsepower CP40 Portfield that could really go,” Bob recalls. “It had a top speed of 80 miles per hour!”

Bob’s dad made sure Bob took all of the right precautions and taught him everything he knew about flying. On one occasion, his Dad was helping him learn how to fly with a yoke instead of a stick for controls and when they were preparing to land, the wind started to pick up.

His dad had some difficulty getting the plane stabilized and bounced a few times on the runway before Bob took control. He wanted to show his dad how it was done. After a clean approach and smooth landing, his dad just muttered,”You better mind your own business kid.”

It wasn’t long after Bob learned to fly that the United States joined WWII and young men everywhere were being drafted to serve in the war. Right away, Bob’s dad was called upon to help instruct new pilots in the Army.

Bob was called up to serve too, but because of his head injury, he was initially declared not fit for service. However, after several calls and physicals, he was sent to California to join the Navy. Bob only served a few months before his head injury was discovered and he was sent home again.

Throughout the rest of the war, Bob lived at home, sold cars and helped his mother manage the dealership and garage. Eventually the war ended, his father came home and life went back to normal.

Then one weekend, Bob was serving as the best man at a friend’s wedding when he fell for the maid of honor. He called her up a short time later for a date and the two hit it off.

After dating for six months, Bob and Betty were married in May of 1946. Bob continued to work for the family dealership and the happy couple lived in his parent’s basement while they saved the $6,000 they needed to build their first home. But they wouldn’t stay in Lincoln forever.

Bob had come down with pneumonia several times and a doctor recommended the family move to a different climate if Bob wanted to live long enough to see old age.

“We didn’t have much of a plan,” Bob said. “But we knew a few people out there already.”

Soon, Bob, Betty and their two daughters packed everything up and made the long trip out to California.

Bob began a career selling real estate and while he didn’t own a plane anymore, he still found time to rent one from time to time and go flying with friends.

In 1988 at the age of 65, Bob retired from real estate and moved back with his wife to their hometown of Lincoln, Nebraska.

They both wanted to be close to family and old friends, but Bob admits that his story gets a little dull after the retirement move back to Lincoln.

This last year, Bob and his wife celebrated 70 years of marriage and still live in the cozy ranch they bought when they first moved back.

At 93, Bob is facing the reality of slowing down. “These old legs don’t work like they used to,” he laughs as he complains about old age. When asked about the last time he flew a plane, with disappointment and certainty Bob responds with,“1970.”

It seems like a long time ago to some of us, but Bob’s memory still keeps a good grasp on those experiences and his basement is filled with catalogs, stories, drawings and old snapshots of planes that either Bob or his father owned.

As he tries to put into words what it feels like to fly, Bob’s eyes light up and he smiles.

“When you’re in the air you can do and go wherever you please. You don’t really have anyone else telling you what to do. You can be your own boss.”

Those could be just the youthful memories of a 93-year-old man or the excited wishes of a six-year-old boy, but what they have in common is what matters most. They both love to fly.

Natalie Elsberry

By

Natalie Elsberry always knew she’d work in the wedding industry.

She loved the pretty flowers, the unbridled spirit of joy and just knowing that it was someone’s special, longed-for day.

“I was a weird kid,” she said with a laugh. “I liked all that cliche stuff.”

At first she thought she’d be a wedding planner. She’d be the woman with the ideas, the keeper of the wedding secrets and surprises and she’d do it all with ease and a little wedding-day magic. But that was far from the reality of being an actual wedding planner.

Natalie helped a few of her cousins plan their weddings, and while improvising is her strong suit, the sheer number of details zapped any wedding-day bliss that she hoped to experience.

For a while she thought about opening a wedding reception hall. She had the plans ready to go and had even scoped out a spot for her idea to take shape, but the more she thought about the logistics the less she was convinced her idea would work.

So, she circled back to what she really loved about weddings – flowers.

Now, eight years later, I Bloom. is her wedding industry job. She’s not the wedding planner or the reception hall host, she’s the flower lady and it’s the perfect job for Natalie.

Her days involve getting shipments of flowers delivered to her house, helping clients envision flowers for their weddings, designing bouquets and talking with various local and wholesale flower vendors.

Last year she and her husband moved their family to a bigger house to accommodate her growing business. They needed a bigger basement for production and a 3-car garage to house her industrial-sized flower refrigerator.

This year alone, Natalie and her assistants worked 79 weddings, and next year she expects to do more. It’s crazy, and good and so much more than she expected when she started out.

Flowers have always been part of her life, mostly because they were a major part of her mother’s life. Natalie grew up in a little house with a huge yard where her mother expanded her flower collection a little each year. The running joke is that after all of Natalie’s siblings get married in her parents’ backyard, her mom will convert any leftover green space to flower beds.

Gardening was her mother’s therapy of sorts, it was where she felt most at home and could relax from the pressures of being a mom with seven kids. Natalie said she and her siblings were often out gardening alongside her mother, pulling weeds or just running around outside.

As she got older, Natalie realized school wasn’t her thing. She went to college on and off for a few years at UNL and SCC, taking any flower and business courses that were available to her.

In 2006 she got married in her parents’ flower-filled backyard. She designed the flowers for her own wedding, using a monochromatic palette and filling every inch with romantic bouquets and centerpieces.

For the next few years, Natalie worked various full time jobs while she booked wedding gigs on the side. Her work started to get noticed by more than just friends and family and in 2008 she officially launched I Bloom.

The first year in business, Natalie booked three weddings, the next year she did twelve and the number has only grown from there.

This year was a little rough, she said with a laugh. It wasn’t uncommon to have four weddings scheduled for a single weekend this past June.

But busy isn’t a bad thing, she said. It’s growth and it’s what she always hoped for when she started I Bloom., even if it’s not all what she expected.

She didn’t plan on growing her business to the point where her family needed to move. Or that she’d be on a first-name basis with the delivery men who show up on a weekly basis with shipments of flowers. She also didn’t anticipate the kind of growth that would necessitate juggling being a full-time mom and a business owner.

Her days are full of flowers and excited brides-to-be, but they’re also full of cleaning up kid-inspired messes, keeping her family fed and playing her fair share of dolls with her three girls. Natalie’s office is on the first floor or her house, where her kids can go back and forth between their mom and their toys, but she can still stay on top of emails, meetings and Pinterest inspiration boards.

This is her life, and even in the chaos of growing her business and her family, Natalie said these last few years have felt like her sweet spot.

It feels like she’s right where she’s supposed to be, like her story is finally starting to make sense, it’s more than she bargained for at times, but it’s also a whole lot more than just flowers and weddings.

Barbara Zach

By

Barbara Zach didn’t grow up in a music-saturated house.

Her parents didn’t have a favorite band or music genre that they played for her and her five siblings, and they also didn’t own a TV.

It’s not that her parents were opposed to music or entertainment, it just wasn’t something that was ever emphasized.

But the Zach house wasn’t quiet either, Barbara said. There were six kids running around at any given time and as they got older the noise only intensified.

Music filtered into the house via piano lessons and a Christian rock band that her four brothers started. It was loud and a little chaotic.

So, just how did Barbara end up as the Executive Director of Lincoln’s Symphony Orchestra? Now, that’s a good story.

Barbara said a future in music was never on her radar as a child. Sure, she was in choir during high school, but a career in music? No way.

She was a highly focused and driven child, which led her to be a math major when she attended UNL. She loved the precise nature of all things math-related – it just made sense to her. While in school, she auditioned for the choir as another way to get involved. Barbara said she was surprised at how much she loved the experience and enjoyed being part of a musical group.

It was during her choir experience that she heard a song that dramatically altered her trajectory – Bach’s St. John Passion. Her choir practiced and performed the 18th century piece and Barbara remembers being overwhelmed by the emotion behind the composition. It was a feeling that she’d never experienced, and one she didn’t want to ever lose.

She became a Bach addict, letting her math-geared brain obsess over the musical perfection of his work and getting lost in the beauty and intricacy of each of his compositions.

Up until this point, Barbara was convinced she’d graduate and work as a high-level math teacher. She was a calculus TA, but decided to also join the School of Music and double major in math and piano performance.

Shortly after graduating, a job at the Lincoln symphony opened up and she jumped at the chance to be a part of something music-related. The actual position was basically three jobs rolled into one, and for a high-achieving and focused person like Barbara, it was the perfect fit.

After being in a secluded piano practice room for the past few years of college, she was suddenly flung into the music community. She loved the way 70 unique musicians could come together and create music that highlighted their collective skills, merging their individual talents into something that was greater than any one musician.

A few years later the executive director position at the symphony opened up, and Barbara was ready to take on a new challenge. It’s a role that involves a great knowledge of music, but also a lot of community interaction.

Some days are filled with meetings and community collaboration, others are more logistical in nature, but no two days of work are the same. The days are full and the hours are long, but Barbara said she loves it all. She loves how music is such a big part of her life, how she gets the privilege of intimately knowing the Lincoln music community and that she can see the work of the musicians and donors come together in a way that celebrates and impacts the city.

But it’s not a job without stress, and while she shuts off her work email when she leaves the office, she can’t shut down her brain. She’ll wake up in the middle of the night thinking about an upcoming event or trying to solve a work-related problem, because running a nonprofit takes a certain amount of personal investment.

After being in this role for the past 12 years, Barbara has learned a thing or two about herself and her work.

She’s learned the importance of rest, how to take her job seriously, but also take time to recharge.

She’s come to understand the power of music, the way it can unify a community and a city.

And she’s started to understand how her own story plays into all of her work. Sure, she didn’t grow up with music, but she thinks maybe that’s why it is so special to her.

She came to music on her own, with no preconceived notions about what was ‘good’ or ‘bad.’ She found what she loved, what made her think and feel and she went after it.

She still thinks about that moment when she heard Bach’s St. John Passion for the first time and her whole world opened up. There’s something about that moment that Barbara said she carries with her now and always will.

Her story is about finding herself through music. It wasn’t where she expected to find her story, or where she thought she’d be investing in her community, but that element of surprise has made it all the more special.

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