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Brian Podwinski

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Brian Podwinski pointed to an old stone wall in the basement of his brewery.

“That wall is probably about 116 years old,” he said, describing the history behind Robber’s Cave, the location of Blue Blood Brewing Company.

Five years ago, Brian could not have imagined standing in the basement of a historic brewery. After all, 10 years ago he was starting a government desk job and nearly 15 years ago he was putting on a Lincoln Police Department uniform for the first time.

“It’s been one crazy ride,” he said with a laugh, and you can tell by his face that he’s not kidding.

There’s a strong sense of pride and a fair share of exhaustion weaved in to Brian’s story. And while it’s not one he would have mapped out himself, it’s one he owns every day.

“Things happen for a reason, right?” he said with a shrug.

In college, Brian was on the path to medical school. He enrolled in biology and chemistry classes, but soon realized the medical field was not his calling. He took an interest in criminal justice and did an internship with the Lincoln Police Department before signing on as an officer in 2000.

Brian loved his job as a police officer. It was a great way to serve his community, and the camaraderie he built with his fellow officers was unlike anything he’d ever experienced before. Sure, the job was tough, he said, but he was proud of the work he was doing and thankful for a job he loved.

After just a few years on the force, Brian was badly injured during a training exercise. Over the next year, he had three shoulder surgeries and underwent physical therapy before retiring from the Department.

“Now what?” he thought.

Brian had gone from having a job he loved to questioning his next steps. He was angry, frustrated and confused about what to do next. He ended up working a government desk job for the next few years, buying himself some time to establish a plan.

It was during this season that Brian started experimenting with home brewing. He jokes that his desk job increased his alcohol consumption, but the truth is he was just spending more time making beer than drinking the mainstream brews.

Home brewing involved creativity and a certain amount of science, he said. The process fascinated him and the end result of his work was 110 percent worth the effort. He started to wonder if just maybe brewing beer could be his full-time gig.

After working a desk job, Brian said he loved the thought of running his own business. He also loved the idea of brewing beer every day… for a living. So, over the next year or so he spent his free time working up a business plan and perfecting his brewing methods.

And in December 2011 he opened Blue Blood Brewing Company.

From the start there was a lot of momentum behind the brewery. It had been a while since a local brewing company had opened in Lincoln, and people were anxious to see what Blue Blood had to offer.

His goal was two-fold  – start his own business and keep the ingredients and talent local. He wanted to give back to the community, which sounds cliche, he said, but it was true. Brian said he was tired of hearing the big players in the beer market boast about their local ties, but their actual community impact was minimal.

“I wanted the money to stay in town, and that’s what we’re doing,” he said.

Currently, Blue Blood employs 70 full-time and part-time employees. That number has jumped significantly over the past few years as Brian has grown his operation and moved to a new taproom and brewing facility located above Lincoln’s historic Robber’s Cave.

It’s a big responsibility to employ that many people, he said, and it’s an even bigger job to serve his employees well. He wants to run Blue Blood with the same kind of camaraderie that he felt when he was part of the police force. Sure, the experiences are vastly different, but at the end of the day, he does his best to make his employees feel like family.

Opening a local brewery seemed like a no-brainer for Brian. It merged his passion and his talent, but it was also risky. He’d never run a business, let alone a brewery, and figuring out how to brew larger batches and manage distribution methods were entirely new territory, but he was convinced he could make it work – and he has.

What’s interesting about Brian’s story is that he used his whole story, not just the good parts, to shape his future. He could have avoided his past as an officer and stayed angry about his injury, but he didn’t. He combined his love of brewing with his devotion to the police force and found a new story, maybe even a better one.

If Brian hadn’t been injured, he’d probably still be a police officer, but he also wouldn’t own and run a brewery. The fact is, there’s no way to judge which path is better, which one would have been easier or which one would have made Brian happier.

It’s just like he said, “Everything happens for a reason, right?”

Peggy Gomez

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Peggy Gomez said that Mondays are typically her busiest day at the shop. She does inventory and helps the customers who come in looking for various art supplies.

Running and owning Gomez Art Supply has become her life. It wasn’t what she set out to do, but somehow it’s become her story.

As a kid, Peggy said she was always interested in art. She grew up in Omaha as the daughter of a father with Mexican heritage and a mother with Irish blood. They were supportive of her love for art and encouraged her to pursue it during school. She earned a Bachelors in Fine Arts at UNL and her Master’s in Fine Arts at the University of Minnesota, before returning to Lincoln to teach.

Peggy taught at the University for nearly 10 years, specializing in drawing and printmaking, and while she enjoyed working with the students, she said she knew she didn’t want teaching to be her full-time gig.

She remembers overhearing students talk about how they wished there was a local place to buy art supplies in Lincoln. The big stores were either not helpful or many were located far from campus. Back when Peggy was in school, there were small art shops in town, but they’d since closed, giving her the idea that just maybe she could open an art supply shop.

The idea slowly grew over the years and eventually she quit her job at the University with the hopes of starting her own business.

But in 2002, time stood still for Peggy. Her father passed away, leaving a big void in her life, and causing her to take some time off to figure out her next step.

Her father was the kind of dad everyone hopes they have, she said. He was always showering her and her two sisters with encouraging words, often looking them in the eyes and saying, ‘Did I tell you how much I love you today?’

“In life, if you’re lucky, you get what you need in a family,” Peggy said. “And my dad was the one we were all closest to.”

She still wishes he could have been around when she opened the doors to Gomez Art Supply in the fall of 2003. Her father was a businessman himself, who would have loved to see Peggy settle on a career, she said, but she always knew he was proud of her.

She intentionally named the shop ‘Gomez’ as a tribute to her father. It’s a good name, she said, and he was a good man – she keeps an old picture of him hanging on a wall behind the register in the shop.

Most days, Peggy said, she’s proud of how she’s kept her shop open and thriving for 13 years – and she knows her dad would be proud too. She’s got grit and lots of staying power, she’s not easily swayed and isn’t fussy about the little things.

When a big name art supply shop moved in just blocks from her shop, she thought maybe her days were numbered, but they weren’t. Peggy’s connection and support from the University, along with her integration into the Lincoln small business community have made her and her shop a well-known and loved part of downtown Lincoln.

But there are bad days too, she said. Her heart still sinks when a customer leaves a bad online review or when she overhears people in the shop complain.

It feels personal, she said, and the hardest part is learning how to develop a thick skin. Sure, her business isn’t all of who she is, but there is so much about Peggy that’s tied to her work.

When Peggy isn’t in the shop, she’s running the Tugboat art gallery in collaboration with other local artists. The gallery is a place where artists of all kinds can show their work and engage with the community. She doesn’t financially benefit from this kind of work, she just does it. It’s her way of giving back to Lincoln and supporting something she values.

Being a supportive part of the community was always in her rough sketch of a business plan. It’s something her dad did, and something she knew she wanted to be part of her legacy as well.

Gomez Art Supply is where Peggy saw her hazy future clear up. It’s where her love of art, community and quality converged. It’s a place that bears her family name, and one that she’s proud to own and operate even on the days when it’s stressful and overwhelming.

It isn’t a big art superstore and it never will be. It has hand-drawn murals and signs, and that’s the way it’s going to stay. It’s got character, spunk and it has weathered its fair share of uncertainty, but it’s Peggy’s shop and when she shuts off the lights and locks the door, that’s what matters.

Ashley Carr

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Ashley Carr is best known by over 2,000 refugees and immigrants in Lincoln as “Ashley Dina Har.”

In English, this translates to ‘very crazy Ashley.’

As a refugee resettlement case manager, Ashley’s days are a lot like her nickname – crazy. She drives her clients to doctor appointments and school, teaches them how to ride the bus, helps them apply for jobs or takes them shopping at a local thrift store.

Her job is to help shoulder the burden for people who are coming to the United States for the first time, she said, and it’s humbling work. 

So many of her clients refer to her as ‘very crazy Ashley’ because she loves to make people laugh. Whether she’s cranking up country music as she drives around town or stumbling over phrases in another language, Ashely does it all with a smile that welcomes and invites people to settle in to Lincoln.

Her job is what she dreamed of doing, even though it’s so different than what she expected.

Ashley said it was during a study abroad trip to Italy that she really started to understand her love of different cultures. She was immediately fascinated by the Italian culture and wanted to immerse herself in the everyday life of the people – but there was a problem, she didn’t know the language. It was frustrating to want to enter into another culture, but not be able to because there were so many barriers. This experience is what sparked her interest in refugees and immigrants.

While she laughs now about that fact that her temporary discomfort during her study abroad trip opened her eyes to the experience of refugees and immigrants, it stirred up a passion for people that is so evident in her work.

Ashley started out as an intern at the Lincoln Literacy Council, where she eventually received a full-time job, before becoming a case manager with Catholic Social Services.

During her work, Ashley said her eyes have been opened to the heartbreaking stories of people escaping difficult situations with the hope of finding safety and a renewed sense of home. Many of them come to Lincoln with few possessions and little knowledge about American culture, other than what they’ve seen on TV or heard from family and friends.

During the refugee resettlement process, refugees take culture orientation classes in their homeland before they come to the United States. But Ashley said the reality of what they experience is so different than what they’ve learned during their classes. Things like running water, ovens, vacuum cleaners and how to take a shower are anomalies to many refugees, depending on their country of origin. There’s a huge learning curve, Ashley said, but she’s been so impressed with the resilience of her clients.

After two years as a refugee resettlement case manager, Ashley said it’s hard not to become numb to the traumatic stories that she hears. She said the initial intake meeting is often highly emotional. They tell her stories of what or who they’ve lost during their resettlement process and Ashley sits and listens.

She said it’s difficult not to dwell on these stories when she’s away from work, however, she also wants to remember the special moments of each case. One of those moments is when she meets a family at the airport for the first time.

Ashley is at the airport all the time, but these trips are special.

For many refugees, driving in a car is a big adjustment, so being in an airplane can be extremely overwhelming. She said they often get off the plane tired from days of travel, confused and nervous about their new home. They’re greeted by other family members or friends who have been in their shoes before… and then there’s Ashley, smiling and ready to hug them or shake their hand, welcoming them to their new home.

She said that no matter how many airport runs she’s done, she always tries to treat each airport reception like it’s the first one. She never wants to do it because it’s just part of her job, she wants to welcome people to Lincoln because she’s excited they’re here.

During one of her first meetings with a new client, Ashley said she likes to explain that she’s there to help them find resources and adjust to their new surroundings, but most importantly, she reassures them that they’re safe.

She looks them in the eyes, understanding as much as she can about their story, and says: “Your suffering is done.”

She explains that life won’t be easy, but they don’t have to live in fear anymore, and this is a welcomed and surprising sentiment for most refugees to hear.

“Their countries have disregarded them, so this is a big turning point,” Ashley said. “I feel grateful to be able to tell them that.”

For Ashley, her work has become more than clocking in and out of the office everyday.

Her clients have become her friends. They invite her over for meals, holiday gatherings and birthdays. Ashley has become an extension of so many families and cultures in Lincoln over the past two years, and she wouldn’t have it any other way.

Ashley has helped restore dignity and hope to people by making Lincoln a home, not just a destination.

It’s not an easy job. It’s heavy and oftentimes overwhelming. The hours can be long and every family has a unique set of challenging needs, but Ashley said she can’t give it up. Her work has become a place where her passion and greatest joy align. It’s where she’s learned the most about herself and her city, about cultures and people who she never could have imagined meeting.

Her clients have taught her to see what matters, to value what matters and to see and hear the stories of people who matter.

Allie Luedtke

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Before Allie Luedtke was the owner of Crafthouse, she was a Lincoln resident who was frustrated – frustrated about fabric options.

Yes, fabric, as in fabric for sewing.

It might not sound like a big deal, but to Allie it was a problem. See, in college, she had the same issue. As a textile, apparel and design student at UNL, there were numerous occasions when she couldn’t find the kind of fabric she was looking for. There were no big, modern prints, no classic and soft cottons – her options were limited.

She thought to herself, ‘Someone really should fix this problem and open a more modern fabric store…’ never considering the fact that the ‘someone’ she was referring to could be herself.

Years passed and Allie found herself in another set of frustrating circumstances, this time, it was about her job. She was working in retail and really questioning her career path. She considered going back to school, switching careers… and then thought about the whole fabric store situation.

She realized that even though she didn’t consistently need fabric for school projects, nothing had changed. No one had filled the fabric void, and so the question in Allie’s head became, “What if I opened a shop?”

The idea was a nice hybrid between her degree and her retail experience, plus, she had a clear vision of her dream shop. But according to Allie she wasn’t a “business brain,” so even entertaining the idea seemed ridiculous.

As her discontent with work grew stronger, Allie said her ideas started to make their way out of her head. She pitched the idea to her husband, parents, siblings and close friends, and soon she needed to do something other than just talk about her idea.

So, Allied decided she might as well just try opening up her own shop. She and her husband worked out the business details, she had family members help design her logo and shop space and six months later she was opening the door to Crafthouse in October 2013.

At that point the shop was located on north 48th street. It was small, but overflowing with just what Allie knew had been absent from the Lincoln fabric scene. Bolts of bold and modern patterns lined the shelves, rolls of yarn were stacked in the corners and everything was a visual and textural treat for customers. It was just what Allie had envisioned.

A year later, she expanded the shop, knocking out a wall and giving herself more retail space as well as room to grow their increasing number of sewing classes.

Allie joked that while the shop expanded, she expanded as well, as she and her husband prepared for the birth of their first child. She said it was fun to have customers come in and see how she was growing and ask about her due date. Allie even went into labor while she was at her shop and had to leave to go to the hospital.

Having a new baby and owning a shop brought about a bigger shift in Allie than she anticipated. She was a full-time owner and mom who had her baby in the shop with her nearly every day.

Allie said she used to be a very private person, she kept to herself and wasn’t someone to let her personal and work life overlap too much. But that all changed when she had Calvin in the shop with her. Customers would “ooo!” and “ahh!” over her sweet newborn, but then there were the times he was fussy or stunk up the shop with a whopper of a dirty diaper.  

She’d ask customers to hold her baby while she cut fabric or to wait a few minutes while she finished feeding him. It was an overwhelming season, but also a very telling one, Allie said. She learned so much about herself and her customers.

“I’m like the hot mess mom,” Allie said with a laugh. “But it’s been cool to form friendships through that and realize that people aren’t ridiculously perfect.”

Being a full time mom and shop owner opened the door to real conversations about more than just fabric at Crafthouse. Allie said friendships come to life in her shop as people learned basic sewing techniques or just connected over a particular pattern or style.

At the end of 2015, Allie had to be honest with herself as well. Things with the shop were going well, but they could have been better. She liked the cozy neighborhood where the shop was located, but it wasn’t always easy for people to find.

Allie needed to move Crafthouse, and that seemed like a major undertaking. What if it failed? What if a new location didn’t help her sales? Could she even afford to move?

The questions came with a wave of anxiety and stress, but Allie knew she needed to pull the plug on her beloved shop and make the move.

Earlier this fall, Allie celebrated the three-year anniversary of Crafthouse and their recent move to a new location. She said 2016 has been hard, full of change and days when she didn’t know if she could keep going. But it was also when she realized the Crafthouse chapter of her story wasn’t over, it just needed a new start.

Allie never pictured herself opening a fabric store. She didn’t imagine herself dreaming about new bolts of fabric, designing her own line of custom patterns or even bouncing her baby on her hip while chatting with customers, but that’s where she’s at, and she loves it.

Not everything is perfect, her story, her shop, her life, and that’s just fine by Allie. She’s not about perfection, because she’s convinced the best stories in life are far from perfect.

Jillian Fellers

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Jillian Fellers spent the morning steaming dresses after traveling to New York’s Bridal Fashion Week.

It’s easy to tell that Jillian is comfortable when she’s surrounded by her gowns. How could she not be? They’re elegant and romantic silhouettes made of imported lace and silk, sewn together in a detailed and yet gorgeously simplistic way.

It’s her work, her creation and something she never really expected to be doing. She’s the owner of Jillian Fellers Bridal, and having her name on the sign and her own branded business cards is still a bit of a shock to Jillian.

Like a lot of South Dakota country kids, Jillian said she grew up in 4-H. Her mom taught her the basics of sewing so she gravitated toward sewing projects, showing off her skills at county and state fairs.

In high school, Jillian helped the costume manager by sorting and fitting costumes for the drama performances, building on her basic skills before heading off to college at UNL. She wanted to work in the fashion industry and was confident that getting a textiles and design degree would help her do just that.

It was a big step. Jillian is the oldest child in her family and was the first to leave home, and pursuing a fashion degree seemed a little risky. She soaked up all she could in school, learning the finer points of fashion, sewing and design.

Jillian also met her husband while she was in college and the two got married while she finished up school. They lived downtown in a small condo where there was no room for her sewing materials, so she rented out a space to do custom sewing. She had an ad printed in the yellow pages and started taking orders for projects, the bulk of which ended up being prom, bridesmaids and bridal dresses.

Jillian was especially drawn to the intricate details of bridal gowns and loved getting to talk with brides about their ideal dresses. There was just something so special and personal about working on a custom design.

While things were going well for Jillian, she took a step back from her studio from 2008. She wanted to be a stay at home mom to her two young boys, but she also wanted to keep her hand in the fashion world.

She started an Etsy shop to sell some small accessories, but for the most part she was in full-time mommy mode. Jillian said she liked to work in a quick design over nap time or in the evenings when her boys were asleep, but the break was a good breather for her.

In 2012, a friend asked her if she’d ever consider showing a line of dresses as part of Omaha Fashion Week. Jillian hadn’t really considered ever doing this, but thought it might be worth a try. She spent the next six months designing dresses to show at the spring fashion week. It was thrilling to be back in the world of fashion again, but it was also a lot to take on all at once. Turing around 6-8 dresses in just a few months with two young boys was no small task. There was designing, ordering, fitting and styling that all needed to be done for the show.

But somehow it all worked out and Jillian watched her dresses walk the runway at Omaha Fashion Week. Six months later she was back for the fall fashion show with another set of dresses that she’d whipped up in record time.

From there, things moved forward slowly. Jillian moved her sewing machine from her living room table to the basement of her house and eventually she outgrew her basement and moved into a studio. She was contacted by stores from around the country and asked to do trunk shows and send out samples of her gowns. Jillian started selling online, doing collaborative photo shoots, receiving a lot of positive press and was mentioned on some notable wedding blogs.

The whole thing seemed a little unreal. After all, Jillian said, she’s just a one-woman shop. But now, she’s a one-woman shop that’s about to release her fourth collection of wedding dresses and start in on designs for her fifth.

It’s been quite the adventure, for both Jillian and her family. The whole work-life-balance thing is hard, she admitted, but she does her best. She tries to be present when she’s at home and keep work in her studio, but the reality is that’s not the way it always works out.

There are deadlines, missed birthdays and last minute trips that need to be made, but that’s part of running a small business. Her name might be the one associated with Jillian Fellers Bridal, but she has lots of people cheering her on behind the scenes, namely her husband and her two sons.

Jillian’s story is a lot like her dress designing process – it’s ever-changing. The early sketches and inspirations evolve with each step and most of the time the end product looks nothing like Jillian had intended – it’s even better.

Kat Scholl

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Things have finally started to make sense for Kat Scholl.

Now, that doesn’t mean her life is perfect or that she has everything completely mapped out, but for the first time in a long time, she’s starting to understand her own journey.

During the day, Kat is a public information specialist at Lincoln Parks & Recreation. On the side, she and her husband raise bees. It may sound like the two jobs work together in perfect harmony, but that’s not always the way Kat has felt about her work life.

After growing up in a farmhouse in Seward, Nebraska, Kat went to Concordia University to get her degree in studio art. She’d always been creative and her parents encouraged this talent.

Kat grew up watching Bob Ross’s “The Joy of Painting” with her grandmother. Her parents gave her blank sheets of paper instead of defined coloring books to spur on her creativity, so pursuing an art degree seemed natural.

And yet, Kat felt like she needed a backup plan. Not only was art somewhat of a loose career path, but she is also blind in one eye. Kat feared losing her sight entirely, so she also got a massage therapy degree as a fallback career.

Kat said she struggled through college, wrestling with her beliefs, schoolwork and a lack of confidence in her own abilities. After she graduated, she job hopped for about 15 years, going from one position to the next. She felt unsettled and nothing felt like the ‘right’ job. It was during this time that she met her husband, Dustin.

The couple met online after Kat swore off the chaotic bar scene and Dustin was too shy to even consider meeting someone at a bar. Dustin sent the introductory message, Kat responded and the rest is history.

But shortly after they met, Dustin had a random idea.

“Hey, what if we took this beekeeper class?” he asked Kat one night, pointing to a list of classes offered at Southeast Community College.

“Are you serious? You’ve never mentioned anything about bees before…”

Dustin went on to explain how he’d always been interested in beekeeping and he’d hoped to someday make it his “old man” hobby.

“That’s cute,” Kat said with a laugh, and she moved on.

But Dustin kept at it. Leaving the class description in strategic places and dropping in a fact here or there about beekeeping, until Kat agreed to attend the first class.

Much like their dating experience, after one class, they were hooked. A year later they were harvesting their first batch of honey and planning their future honey business.

This was back in 2011, now, Kat and Dustin are the proud owners of K&D Honey Bees. This year they harvested nearly 400 pounds of honey and produced products like lip balm, lotion bars and hand cream with the beeswax.

Working as weekend beekeepers was a fun hobby, but Kat started to realize she loved it because of her family roots. She’d grown up in a family where stewardship of the land was important, and so had Dustin. Their families were both involved in efforts to care for the environment and educate others about habitat conservation.

In turn, much of Kat and Dustin’s bee work has a heavy educational emphasis. They invite customers out to watch them harvest honey, teach people what plants are helpful for bees and educate others on what role bees play in the environment.

This natural shift in thinking about her hobby also translated to her work life. Kat started doing some part-time work at Lincoln Parks & Recreation and eventually was offered a full-time position. Now her days are spent in area parks taking photos for their website and social media pages and helping people understand the role of the Department in the community.

She and Dustin have a few dozen hives out at her family farm in Seward. They dream about one day buying the house she grew up in, raising their kids in the country and maybe trying to make the bee thing a full-time gig, but for now, Kat’s thankful for where her story is at.

Her hobby and day job go hand-in-hand, and she’s excited about what’s next. She’s found a hobby, a way to help others and confidence in her work for the first time in a long time.

A writer of stories

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Sharing your story with a someone can be challenging, humbling and even scary. Not with her. It’s more than just the frequent nods of approval and kind smile. She has a way of making you feel comfortable, both with yourself and your story.

Somehow you have the confidence that she’ll take the tangled web of facts and short stories and craft something articulate and beautiful. You can’t put your finger on exactly what it is, but you can tell she genuinely cares about you, values your story and has a sincere desire to tell it well.

Meet Asha (like Tasha without the “T”). Don’t worry if you mispronounce her name. She gets it.

If you were to take a quick glance at Asha’s story, it might seem pretty standard for a Nebraska girl. But look a little deeper and you’ll find that her story is more than you might have expected.

** Disclaimer : Asha did not write this story. You’ll get to enjoy her wonderful writing again next week, but this week you get to learn more about the writer herself. **

Although Asha herself lived most of her life in Omaha, her father was born and raised in India and her mother is from a small town west of Lincoln. Before meeting each other in the Philippines, her parents traveled and lived in other exotic places like India and Israel. But even after settling down in Nebraska, those distant cultures, food and people remained a significant part of their life.

Asha can remember being called upon as a child to help prep and serve home-cooked food to people visiting from around the world. There was always the expectation to stay around to hear stories and take part in conversations with their guests.

Visitors would share tales about dangerous travels, risky border crossings, strange foods and the difficulties of living abroad. Listening to and sharing stories was a big part of Asha’s childhood experience and when it came to writing them down, she was a natural.

Growing up, teachers would tell her that she had a talent for writing, but it wasn’t until a journalism class in high school that Asha began to see what her talent had to offer. When she showed an interest in writing, her parents encouraged her to get involved. Soon Asha found herself as the editor-in-chief of her high school newspaper.

She attended journalism camps, entered competitions and won awards. But as high school was drawing to a close, Asha had a decision to make. Would she study medical science like her two older siblings, or would she buck the trend and go on to study journalism? The decision might sound like a no brainer, but it was complicated.

Choosing a career in medicine would be the practical, responsible and slightly more acceptable decision. But the idea of experiencing adventure, travel and stories for herself… maybe that could be practical too? She told herself she would need a plan.

Asha purposed to find as many internships and real-world experiences during her college studies in order to land a job after graduation. She wanted to take things seriously and her “plan” somehow made the impractical choice more practical – giving her the confidence to say yes.

Asha took advantage of every opportunity for real-world practice in journalism. International trips and internships around the country were expected realities.

She was doing it. Asha was doing what she loved – traveling, experiencing diverse cultures, meeting new people and still maintaining a laser focus on her career.

Asha figured she was set. With her awards, recognition and experience, she wouldn’t have any problem landing a job and traveling the world. Everything seemed to be going as planned.

Then… life happened.

Asha met a guy – Michael. She fell in love and got married. They decided to settle down in Lincoln and the decision was a surprisingly easy one. They already had friends, family, favorite places to eat and a great community. Asha and Michael had grown attached to their city and knew Lincoln would be a great place to start a family.

The first step in settling down meant starting a career and shortly after being married, Asha landed her first real-world job. But it wasn’t what she expected. She went to work in advertising. That’s right… advertising.

Instead of traveling the world, Asha would be helping businesses find their message, writing copy for websites, video scripts and interviewing people on camera. Initially she was a bit out of her element, but it didn’t take long to get the hang of things and excel.

A short time later, she was approached with an offer. Asha was asked if she would be interested in helping start an advertising agency focused on storytelling. It sounded intriguing, even exciting. But it was definitely a risk. Did she really want to stay in advertising?

Eventually she said yes and agreed to come on board to help start StoryHook.

Fast forward to today. Responsible for almost 52 stories, Asha is the creator, writer and photographer for this wonderful series we call Stories Matter. She has been instrumental in building StoryHook and injecting well-crafted storytelling into the community. People from all over have read and loved the stories she writes each week.

Being in advertising wasn’t exactly part of the plan and if you were to ask high school Asha about her future self settling down in Lincoln and working in advertising… she might be a little disappointed that she isn’t the traveling journalist she maybe thought she would become.

Instead, high school Asha should be encouraged by the surprise of adventure. She married a loving husband, has a growing family, is surrounded by a supportive community and directly impacts the lives of people through her writing.

Asha’s story is one of tough decisions, unexpected outcomes and surprise blessings. She didn’t give up on her dreams. She found a better one. With people she loves.

Asha isn’t a great writer because of her childhood experiences, her travels, or her education – though those have uniquely shaped her into the writer and person she is today. No, Asha is a great writer because when she writes about you, you’re more than just a story. You’re a person, with immense value. To Asha, your story matters… because it’s yours.

Cinnamon Dokken

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Cinnamon Dokken has never written a resume – she’s never needed one.

At the age of 22, Cinnamon and a college friend opened A Novel Idea Bookstore. What started out as collecting books turned into a business, and 25 years later the shop – dozing cats and all – is still thriving in downtown Lincoln.

“Let’s go sit in the poetry section,” said Cinnamon as she grabbed a small stool to sit on.

It was easy to tell she was in her element in the bookstore. The conversation flowed quickly as she waved at the occasional customer and looked relaxed and at home.

But owning a bookstore for 25 years has given Cinnamon a lot of perspective. She said she’s learned what decisions are worth stressing about and which ones she can make on a whim. It hasn’t been easy to build and maintain her shop, but it’s been a challenge that’s defined her story.

The bookstore’s first location was in a basement space near 16th and O streets. It had no heat, no air conditioning and they often blew the fuse with their electric teapot, space heater and stereo.

In the winter they gave out cups of hot tea to customers to keep their hands warm and when the lights went out they used flashlights to shop. It wasn’t ideal but it worked.

“When you’re used to being poor and tired and cold, it’s not a sacrifice to work a little harder and have a business,” said Cinnamon. “You just duck down and go.”

Cinnamon graduated from college in December of 1991 and the following year she found a new, bigger space for the bookstore – her current location on 14th street between O and P. Truth be told, Cinnamon said, they didn’t even have the first month’s rent in the bank when they got the space, so they hustled.

They sold books while moving into their new space and quickly got to work building new bookshelves and personalizing the shop. After hours, the shop became somewhat of a gathering place for the neighborhood. Bands would often crash there after playing a show at Duffy’s or small groups of friends would host late-night book talks over a bottle of wine.

Cinnamon watched as A Novel Idea developed its own culture and feel. Over the years the bookstore became a place for regulars, the curious college student or out of town visitors who wanted to find a local shop to peruse.

So much life has happened in the shop, both for the community and for Cinnamon. Her daughter, Isabel, was born shortly after the 10th anniversary of the shop and grew up stacking books and taking naps between the rows of shelves.

Starting a business was a risk, especially as Cinnamon acquired a mortgage and had children, but she was never afraid of being a small business owner. It’s a fearlessness that she attributes to her parents.

Cinnamon grew up in Pawnee City, Nebraska, watching her parents own and run their own businesses. Her mom owned a flower shop and her dad managed his own dental practice. The two of them were hard workers who were a big part of their small hometown.

“My dad always used the phrase, ‘It’s important to pay your civic rent.’ ” Cinnamon said. “In a small town there was a lot of opportunity to be involved, and that was part of life.”

While Lincoln is a different town than Pawnee City and owning a bookstore is a different business than a flower shop and dental practice, Cinnamon applies her father’s wisdom to her own work.

After 25 years, Cinnamon’s downtown bookshop is doing well. She’s seen more customers and sold more books this year than in years past – a surprising fact in the age of online sales and digital books.

But for Cinnamon this trend has only reinforced her love and commitment to the Lincoln community.

She’s spent her life building a business that’s served generations of readers, which she said is one of the greatest honors of her life.

“I want to set an example for my children that this is how you live life,” she said. “You celebrate and you contribute and you try to encourage the people around you to be their best selves.”

The way Cinnamon started her business was not glamorous. It took work – lots of work – but it’s also a work that she deeply enjoyed and was committed to. It’s work that’s defined her story and will continue to shape her future.

Erik Hustad & Gabe Lovelace

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It started with a food truck.

Scratch that.

It really started with a conversation over a sandwich.

Erik Hustad and Gabe Lovelace grew up together. They’re first cousins, former band mates and friends. Now, they’re the co-owners of Honest Abe’s and Ground Up Kitchen.

Back to that sandwich… Erik graduated from culinary school in Seattle and worked in the restaurant business before moving back to Lincoln. He was itching to start his own thing and he had a few ideas.

This is where Gabe comes into the picture. Erik and his wife, Jess, would come over to Gabe and his wife, Emily’s, house to try out new recipes. This was a pretty common practice for the couples – it gave them an excuse to hang out and eat really good food.

That night, while experimenting with a new chicken salad sandwich recipe, Erik pitched his idea for a burger joint to Gabe. They talked about it briefly and then moved on to a different topic.

Gabe called Erik up a few days later saying something like… “Hey, were you serious about that burger idea? Because, I’d be up for it…”

Erik responded with a question… “What would you think about being my partner in some sort of restaurant?”

Gabe was all in.

“I was his third option,” Gabe said with a laugh, looking over at Erik.

“I didn’t even know he was interested! And he was the only one who said yes, quit his job and came to run this ridiculous food truck,” Erik said.

While Erik had the food know-how, Gabe had the love of food and a desire to find a new job. Gabe had started and quit college three times, worked in the healthcare industry, dabbled in music and had a long list of mediocre jobs.

So, the cousins started a food truck. While they talked about the burger idea, they quickly realized you can’t make good burgers very quickly in a food truck, so they ran with a sandwich and mac and cheese concept they called GUP Kitchen – ‘GUP’ was short for Ground Up.

They got a loan from the bank, spent nearly all of it on buying a truck and trailer and then opened up for business on what felt like a sub-zero temperature day in November 2011.

“I think my mom was our only customer that day,” Erik said with a laugh.

Within their first year of business, Erik and Gabe secured a brick and mortar shop near 70th and Vine streets where they launched Honest Abe’s, their burger concept, in August 2012.

The burger idea took off fast and the guys were a little surprised. They’d meant for Honest Abe’s to be a casual burger joint with a small, but specific menu and really good fries, but things seemed to balloon overnight.

Ten months later the duo opened Sebastian’s Table, a Midwest tapas-inspired restaurant.

They went from spitballing ideas over sandwiches to running three different restaurants in a matter of years. It was hard work and Erik and Gabe put in long hours those first few years because there was a lot at stake – they had wives, kids and mortgages. They dipped into their savings to try new things, take manageable risks and hire people they trusted.

Things were going well, but not every venture was a success. Eventually they shut down the GUP Kitchen food truck, they started and closed Sasquatch Cafe, Sasquatch Bakery and Como Se Taco. In the fall of 2015 they closed Sebastian’s Table.

“My all or nothing, dream big or go home mentality has played a factor in our successes and our failures,” Erik said. “And Gabe’s steadiness and conservative nature is the one of the reasons those successes didn’t crash…”

But it was through opening so many restaurants that Erik and Gabe learned what works and what doesn’t… and Honest Abe’s is what’s working really well, they said. It’s why they opened a second location downtown and why they’re thinking about expanding the brand even more.

It doesn’t mean they’re giving up on other restaurant ideas, not a chance, but they’ve learned a lot about how to run and maintain a restaurant in Lincoln.

As their business has grown, Erik and Gabe have learned how to step back, delegate and hire people they trust. They put a big emphasis on hiring the right group of people to create a culture that values people and the community.

They’ve also learned about themselves, how they work best together and what they’re not willing to sacrifice for their business.

These days, Erik said he gets to tuck his kids in at bedtime every night, and that’s not something he’s willing to compromise, and Gabe agrees.

The thing about Erik and Gabe is that they’re writing their own story. They’re not into industry standards or following strict guidelines. Instead, they’re propelled by their trust in each other and their belief in investing well in people.

Their collective story may have started with a band, a food truck and a conversation over a sandwich, but that’s not where this story ends.

Matt Schulte

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Matt Schulte never imagined raising his family in Lincoln, but that’s what he’s doing.

Lincoln was where he spent a good chunk of his childhood. It’s where his dad ran a ministry, where he started school and played sports. But for whatever reason, as Matt got older he just couldn’t picture himself living in Lincoln.

Now, he can’t picture his life anywhere else.

If Matt’s name sounds familiar it could be for one of two reasons. He’s on the Lincoln Public Schools school board and he’s the executive director of the ministry Youth For Christ.

Between his two roles, Matt has a lot of connections to youth in Lincoln. He sees the enrollment numbers, financials and school growth as a school board member, and he sees those numbers come to life as he mentors kids in detention centers, kids in Geometry or teen parents.

But again, this was never in Matt’s plan.

Matt graduated from high school, attended college in Arkansas and after his freshman year, took a break from school.

Matt said he needed some perspective. He liked school, was doing well, but wanted some time to really test out his major – Should he go into education like he planned? Or do ministry like his dad?

Matt spent four months attending a language school in Guatemala, another four months as an intern for Campus Life and his last four months working in the Dominican Republic.

When he came back to the states and enrolled in school again, he knew he wanted to pursue non-profit ministry. Which meant when he graduated, he would leave the country again.

Matt traveled around Central America working with various ministry organizations. He loved speaking the language, exploring different cultures and getting to know the people he was in community with on a daily basis. It was during his traveling that he met his wife, Kristin. They shared a love for travel, cultures and ministry and the two got married shortly after meeting.

They continued to travel and work in Central America until six years ago when they moved their family to Lincoln.

At the time they had two young children and one on the way, and life abroad was beginning to be too much for them to keep up with. Matt had heard that the Youth For Christ ministry in Lincoln needed some additional help and decided it was the right time for his family to make the move.

That’s how Matt ended up back in Lincoln. He found himself working into the role that his dad had when he was a kid – the executive director for Youth for Christ – and something about it felt familiar and right, but also very different.

Matt worked to expand the ministry, growing it in size but also in scope. Youth For Christ now has a ministry for teen parents and incarcerated youth.

It’s through his work in ministry that Matt has come to understand Lincoln again, specifically Lincoln’s youth. Whether it’s the stories he hears through his staff members or interactions he has on a daily basis with kids, Matt knows the stories of Lincoln’s youth better than most people in town.

Matt said his work has helped him believe in the Lincoln community, which ultimately led him to run for the LPS school board in 2014.

He secured a spot on the board, winning in a 3 percent margin over the incumbent.

Being on the school board has been a huge learning curve, Matt said. His decisions impact 40,000 kids in Lincoln, and he’s convinced, more than ever, that the local school board needs the community’s attention.

When the school board discusses enrollment numbers, bussing or financial reports, Matt can think of specific kids and families who will be impacted by these decisions. His two jobs just make sense together.

His career choices also have deep family ties. Not only was his dad the area director for Youth For Christ, but his mom was also on the school board. Matt said he remembers his mom inviting members of the teachers union into their living room to have discussions about the contract negotiations. It was serious stuff and it showed Matt how involved his parents were in their community.

Now, he’s the one setting that example for his four kids. Matt said he’s very aware of his impact in the community, but he’s also aware of the little sets of eyes who watch their dad interact with the community each day.

Matt didn’t plan on coming back to Lincoln. He didn’t plan to run a ministry like his dad or be on the school board like his mom, but that’s how it played out.

He’s proud of his story, of the way he’s serving his community from two similar but very different places. He’s happy to be in Lincoln again, and to help make the city the best place it can be.

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