Skip to main content

Shala Hruska

By

It’s a Tuesday and Shala Hruska has one thing on her agenda: sew.

Well, not quite one thing. There’s picking up the kids from preschool, dinner, bedtime, ect., but when she’s in the studio she’s focused on her business, and today that means sewing.

Shala has owned and run her hand-made baby shoe shop, Belle and The Bear, for just over four years. It’s a job that she said she “fell into,” but also one that she’s been intentional about growing in a way that’s true to herself and her customers.

Back up a few years to before Shala started her business and her days were a jumble of diapers, feedings and keeping a close eye on her twin baby girls, Alice and Cora. Life was busy, chaotic and a bit overwhelming, but as Shala started to get the hang of being the mother of twins she came across a problem: baby shoes.

All the shoes on the market were either uncomfortable, unattractive, impractical or just too expensive. So, Shala decided to try making some shoes for herself. She took a pink suede blazer that was a thrift store find, made her own pattern and sewed her first pair of baby moccasins.

Getting the shoes to fit right took some time, but as soon as her girls started wearing the shoes she got comments and questions about where she’d bought them. She realized that she wasn’t the only one who had a problem with baby shoes, and she decided to start selling her shoes on Etsy.

Shala began sewing during nap time, late into the night and anytime she could to get her shop up and running. She didn’t expect it to grow much bigger than Etsy, after all, it was just a fun hobby and a way to make a little extra money on the side, right?

Shala wasn’t a business major and didn’t have any huge aspirations of one day owning a shop. In fact, she laughed about the fact that in college she had a million ideas but no specific major until her senior year in college – and she basically picked whatever major would get her to graduation.

So when her baby shoe business took off she was a little shocked. Sure, she thought her designs were pretty darn cute and she loved the shoes for her own girls, but she was amazed by the support and attention she was suddenly getting from the community. There were some big fans of Belle and The Bear, and some big fans of Shala and that felt good.

Despite the chaos of starting a business and caring for her family, Shala loved the fact that she could have one foot in motherhood and the other in the small business world. She expanded her Etsy site into a full-scale website and in 2015 she opened a brick and mortar shop entirely devoted to kids footwear.

Her shop carried her own designs as well as other brands that she knew of and liked. Having a shop was fun. It gave her an opportunity to interact with her customers, offer shoe fittings and it was a space for her designs to be seen and sold.

But it was also hard. Running a shop added another layer of complexity to her business and family life. Shala’s schedule was fuller and her time at home was in short supply.

After a year of running her shop, Shala decided it was time to close and exclusively sell online and wholesale. It was sad, because it felt like the store had failed in a way, she said.

But Shala didn’t close her store because shoes weren’t selling, she closed it because her brand of shoes were selling better than the other brands she carried. Opening and closing her shop showed her what she really liked about her business and what the community valued as well.

“Our shoes is us. That’s what I love and that’s what other people love,” she said. “I thought my dream was to own a shop, but what I love to do is design and make shoes and to have my own brand versus just my own store.”

Plus, Shala said she gets to spend her Saturdays on the soccer field with her kids instead of in the shop, and that feels good.

It’s not that running a business or even her full-time job as a wife and mother have become any easier, but closing her shop allowed her to run her business on her terms. Shala said that’s one of the things she’s learned over the last four years as a business owner – to trust her gut when it comes to her brand…and her story.

Shala didn’t think her story would involve sewing baby shoes, having twin girls or even living in Lincoln for that matter. To be honest, she didn’t know where her story was going to take her. She didn’t realize how much she’d love being a maker, or how connected she’d be with the maker community in Lincoln. She didn’t even anticipate how much she’d love the differences between her two girls and the life and love they bring to her story.

Shala might say that she just “fell into” running a business, but that’s not really true. Being an owner, a maker, a mother and a wife takes work, it doesn’t just happen. Her story is one that she’s built on her passions and her skills, it’s developed and changed over time, but for now it’s her normal and it’s exactly where she wants to be.

David Lawton

By

David Lawton said his kids would always joke with him, saying: “Hey dad, what are you going to be when you grow up?”

It was the running joke because David has had a lot of jobs. So many, that he has a hard time keeping track of them all.

He’s done everything from stocking shelves at a grocery store to being a pediatric nurse, an interim dean, an ER nurse and ‘the mayor’ of Chick-fil-A.

Now, at the age of 69, David said he has no clue what’s next. The truth is, he doesn’t know what’s next because the past 50+ years have been full of the unexpected.

“My story is really Claudia’s story too…” he said.

He wanted to make this distinction because he and Claudia have been married for 45 years. They grew up on opposite coasts, David in Santa Barbara, and Claudia in Miami. The two met when they attended Covenant College and got married a few years later.

Despite being somewhat of a poor student, David graduated with a degree in psychology and he and Claudia looked for jobs and a place to settle down. As a nurse, Claudia had lots of options when it came to jobs and David said he had to beg employers for even a manual labor job.

After their first child was born, David decided to go back to school to get a nursing degree, thinking it would provide him with a more consistent way to support his family. He enrolled in a 15-month accelerated program, graduated on a Friday and started his nursing job the next day.

He had originally planned to be a postpartum nurse, but during that time the job was a bit taboo for a man, so he decided to be a pediatric nurse. David said he’d always loved kids and being around them all day felt like the perfect fit. He went on to get his bachelor’s and Master’s degree in nursing and nursing administration and then took a position at the local VA hospital.

David and his family lived in Florida, Georgia, California and Oregon during his early years as a nurse before he was offered a job at Lincoln’s St. Elizabeth Hospital in the early 90s. He and Claudia had never thought about moving to the middle of the United States, they were coastal people who liked views of the ocean. But after a bit of convincing, they decided to at least visit Nebraska. It was January so they packed coats, gloves and boots for their kids, and in true Nebraska fashion they were welcomed to the state with 70-degree weather.

While they hadn’t pictured a life in the Midwest, the job David was offered was a great opportunity to use both his leadership and nursing skills and he decided to take the job. Since being in Nebraska, David has worked for the state’s health department, Clarkson College, earned his Ph.D, worked for the federal government, Concordia University and Bryan Heart.

After his contract with Bryan Heart ended he began applying for other medical jobs but wasn’t having any luck. He suspected it was because of his age, but he didn’t let that discourage him.

It was around this time that a Chick-fil-A was opening and David decided to send in an application. He was the second person hired at the new location and was put in charge of maintaining the dining room.

David took his job very seriously. He’d come in every morning and make sure the dining room, bathrooms and play area were properly cleaned before the patrons arrived. He greeted customers with a smile and worked to learn the names of his regulars who grew to appreciate his attentive and joyful spirit.

“The job was really about anticipating people’s needs,” he said. “If a mom came in with a baby, I made sure she had a high chair or that she had a seat where she could easily see the play area.”

It seemed like common sense to David, but his work ethic and personality charmed both kids and adults alike. He worked behind the counter when he needed to and even cut and squeezed lemons for the chain’s much talked about lemonade.

The staff started referring to David as ‘the mayor’ of Chick-fil-A.

“I liked it,” he said. “I liked being able to serve people and not hold anything back. It was about making people happy.”

His stint at the restaurant lasted about 18 months before deciding to go back into his professional field so that his license wouldn’t lapse. So in September 2016, ‘the mayor’ of Chick-fil-A resigned and started working for a home health company.

While it’s different than mopping floors and making funny faces at kids, there’s a lot of hospitality involved in his new job as well. He said his caseload is full of lonely people looking for someone to check in and care for them, and this role plays well to his strengths.

When David thinks about what’s next in his story, he said he has no clue what the future holds, and he’s OK with that.

After all, he never expected to live in Nebraska, have five educational degrees and have worked more jobs than he can remember.

But what he is counting on is always helping people. He’s a learner and a do-er, he feels most like himself when he’s serving others or when he’s with Claudia and those are things that won’t change, he said.

Maybe he’ll retire one day. Maybe he’ll go back and work at Chick-fil-A. Or maybe, he’ll still be trying to figure out what he’s going to be when he grows up.

***

Photo courtesy of Rebecca Tredway.

Christopher James

By

“Well, my mom would say it started when I was 10 or 12 years old,” said Christopher James with a smile. “I made up little business cards and I’d offer to kill bees and wasps with my bare hands.”

Back then his clients were mostly his neighbors, and his job was a way to keep busy during the summer, but it was his start in the business world.

Christopher said he always liked working with his hands, he liked to think outside the box, surprise people and keep busy. Which is probably why he’s been able to keep the door to Porridge Papers open for the past 23 years.

Paper was never on his radar, but it was a hobby that turned into a business that turned into a career. And now, Christopher can’t imagine a day without it.

During college, he studied architecture. His father was an architect and the skill and precision of the craft came easily to Christopher. But what didn’t come easily to him was the rigidity of school.

To pay for college he worked at an art shop where one of the perks of his job was a discount. Christopher would load up on all sorts of art supplies and try them out after work. He tried his hand at painting and sketching, but wasn’t very good at any form of art…until it came to paper making. The process was long, but simple and it allowed him to add in his own creative spin once he mastered the basics.

Soak, blend, strain, press, dry and repeat. This is how paper was made and it didn’t take long before Christopher was hooked.

He started selling paper at the art shop, which led him to craft shows, which eventually led him to dropping out of school, phasing out of work and making paper full time.

A lot of people considered his paper making a hobby job, and Christopher admits that’s probably what it was. But as a single guy with minimal expenses, he could afford to make paper his full-time gig. He found a spot in the Haymarket where he could run a business and live in the same space. It was exactly what he needed, until he realized he was working 24 hours a day, seven days a week and was staring burnout in the face.

He wanted to quit and he needed a break.

It was around this same time that Christopher got married and he and his wife moved to New Mexico where his wife attended graduate school. The move gave Christopher some breathing room. He spent time trying to figure out his next step and he tried a few different jobs but nothing stuck. He eventually started working at a company that had its roots in paper making and he started to feel like himself again.

One day he received a call from a previous client who needed paper for a project. He took on the job and then slowly continued to build his business back up. Christopher said he didn’t realize how much he missed the paper making process and having it back in his life gave him all kinds of new ideas. And as his confidence grew, so did his business.

After nine years in New Mexico, Christopher and his wife decided to move back to Lincoln. They had family nearby, access to good schools and Christopher knew it would be a great community to replant his business.

With fingers crossed, Christopher moved his family to Lincoln. They lived with family, looked for a house and started renovating his new work space. Coming back to Lincoln was the right thing to do, for this family and his business, but it wasn’t without its own set of challenges.

He had to re-educate the community about what Porridge Papers was about, he had to redefine his business for himself and pivot as his business grew and changed.

Christopher said he’s gone from having as many as 12 employees to one or two. He’s had 2.5 million piece projects and others that require a single sheet of paper. He’s added letterpress printing and experimented with offering paper making classes and even selling retail goods, but Christopher said he always comes back to paper.

He likes that Porridge Papers is a custom paper mill, and that’s the way he wants to keep it. Christopher said he does his best work when he has the opportunity to be creative, to give his clients great ideas and really bring out their personality with paper. This means that he’s made paper out of blue jeans, phone books and beer hops, blueberry scented paper and glitter-infused invitations.

He loves getting calls that start with the phrase, ‘This might sound strange, but could you make…’ And his classic response is, ‘We can definitely try.’

While he has 23 years of paper making under his belt, Christopher said so much of his job is about solving problems, winging it, failing, learning from failure and trying something new again. He’s not perfect and he doesn’t claim to be, but he’s also fiercely determined and isn’t willing to give up.

“There are a lot of people who never thought this would go anywhere,” he said. “But I’m still here I’m still making a living, I’m still supporting my family and in my mind that counts a lot.”

Christopher’s story has been about letting his passion write his story. It wasn’t always practical or easy, but it’s what he loved. He figured out how to turn his hobby into a career and a life that he’s proud to call his own.

Roxane McCoskey

By

Roxane McCoskey has worn a lot of hats in her life. She’s been a stay at home mom, a work-from homer, an athletic director’s assistant, a farmers market vendor and now she’s a coffee shop owner.

Did we mention that Roxane didn’t even like coffee when she opened her coffee shop?

But Roxane didn’t get into the coffee business for the coffee, for her it was all about loveknots.

Loveknots are sweet knots of dough with a thick swipe of frosting on top. Every Christmas, Roxane’s mother-in-law made loveknots using a secret family recipe and the entire family devoured every last one. They often talked about how they should start a business selling them, because who could not love a loveknot?!

As years passed, Roxane tried her hand at making loveknots, but it wasn’t so easy. She had lots of failed attempts – years of failed attempts – until she finally got the recipe down and she became the official holiday loveknot maker.

But the question still remained, could they sell loveknots? Roxane and her family decided to test out their theory at the farmers market. They set up a table, laid out the loveknots and waited. Nothing happened.

“We didn’t realize that people didn’t know what loveknots were,” Roxane said. “But once we started putting out samples people would try it and immediately buy one.”

They sold 700-800 loveknots every weekend, oftentimes selling out an hour before the market ended. Then came the questions from their eager customers, ‘Where’s your shop?’ and ‘How can I buy more of these?’

So, Roxane and her husband started looking for retail space. However, they quickly realized that opening a shop that only sold loveknots might be difficult, so they decided to look for a coffee shop.

After scoping out their options around town they settled on a shop in the Piedmont Shopping Center and quickly went to work to make it their own. She and her husband originally named it Loveknot Coffee Shop as a way to stay connected with their farmers market customers, but they recently renamed it The Harbor.

Opening a coffee shop was a whole new kind of adventure for Roxane. Sure, she had mastered the loveknots, but running a business with employees and customers was an entirely new endeavor. Plus, she didn’t just want to be the owner of yet another coffee shop in town, she said, Lincoln has plenty of coffee shops but she wanted hers to be different.

And it was. After a few months of being in business, Roxane noticed their her clientele was different than most shops around town. She had regulars, lots of regulars who came with a few friends to drink coffee and chat for a few hours. And Roxane noticed that the majority of her customers were older.

At first, she wasn’t so sure about this. Was this the kind of vibe she wanted for her shop? But now, she said she wouldn’t change it.

Having a large population of older people who frequent her shop has made it a place where people talk with each other instead of avoid eye contact. It’s become a place that’s an extension of people’s homes and a part of their routine.

Her staff is the other thing that’s really shaped the culture at The Harbor. Roxane is very intentional when she hires employees, she looks for dedicated workers with strong people skills.

“I tell them, ‘I don’t want you just to work, I want you to like what you’re doing and build relationships,’ ” she said.

Roxane said it’s been fun to watch her employees build relationships with customers in their own ways. Some of them sit down and do a crossword puzzle with patrons, others offer a kind smile and friendly service, but they all have their own way of making people feel at home.

Walking into The Harbor feels like stopping by a small town coffee shop. There are old guys cracking jokes about birdwatching, the sweet smell of loveknots and coffee and families with their kids. It’s the kind of place that isn’t too concerned about having trendy drinks and decor, but is more focused on the quality and care they pour into each day they’re open.

A lot of the culture at The Harbor has developed on its own, but it’s also been heavily influenced by Roxane, and rightly so.

She’s the owner who started out not liking coffee, but now drinks a few cups a day. The baker who comes in late at night to make loveknots. And the boss who runs the show, but leaves the credit to her staff.

It’s Roxane’s small town upbringing and deep devotion to people that make The Harbor feel as safe and comfortable as the name suggests. Without her, The Harbor wouldn’t be the same.

That’s the thing, Roxane has poured a lot of her life into owning and running a coffee shop. But it seems like that’s what she does with just about anything she’s a part of – her faith, family, friendships, work, marriage. Her life has been about digging in and digging deep.

She’s been asked a few times recently about whether she’ll open another coffee shop and right now the answer is ‘No.’ It’s a nice idea, she said, and maybe even a good business move, but she wonders if it would dilute her passion for the work she does now.

Running a business is a lot of work, and she loves it, but it’s not her entire life and she doesn’t want it to be. She wants to invest well in her staff and customers, prioritize her faith and her marriage and enjoy being a grandmother. These are the things she wants her story to be about, these things, and loveknots.

Ben and John Siebert

By

Returning home to the family farm is a common Nebraska story. But returning home to start a farm from scratch, with a crop that covers four and a half acres, is an unusual tale.

“We had approached our dad with nearly 100 business ideas,” Ben laughed.

It wasn’t until they proposed starting a vineyard that he responded positively and wanted to hear more.

Ben and John Siebert were raised on an acreage in the Bohemian Alps between Lincoln and Seward. It was a perfect place to grow up, and the brothers took every opportunity to roam the rolling hills.

While they were provided many freedoms as kids, Ben, John and their brother Jason were instilled with the value for discipline, hard work and engagement in the world around them.

Their parents led by example – their dad waking up early every morning to head into the office, while their mom was busy volunteering, working various jobs and caring for foster kids who lived with them.

When summer arrived and sports were on pause, the boys took on the many available jobs associated with farms: detasseling, roguing, working cattle, even catching and blindfolding a neighbor’s pheasants.

As John and Ben found themselves graduating and entering college, they continued to follow similar paths. Both went to UNL, graduated with business degrees, and landed jobs at Sandhills Publishing.

At Sandhills, the brothers’ work-ethic and desire to learn paid off. John was assigned to ad sales in an aviation magazine while Ben worked with a construction equipment publication.

It was a job you jumped into head-first, traveling, meeting with top-level executives and learning from your mistakes. They developed patience, business acumen and a value for listening to people’s stories.

It wasn’t surprising then, when they came upon a story that became the starting point to their business of making wine.

“We were at a washer tournament (which is a competition comparable to the game of horseshoes) near Sprague, Nebraska when we noticed this guy carrying a pony keg under his arm. He was going around, filling people’s glasses, but it looked more like wine than beer.”

A washer tournament is an unusual place to find business inspiration, but Ben and John did just that.

They came to find out that Chad, the tournament organizer and keg-holder, was indeed pouring wine, and it was good. A certified winemaker who had studied the craft in Europe, California and Washington, he had returned to the midwest and had been experimenting with Nebraska grapes for ten years.

Friends and family had occasionally suggested that the Sieberts attempt to grow grapes on their land. Meeting someone with the unusual expertise in winemaking and familiarity with Nebraska grapes and growing seasons made this seem like a real possibility. The pieces began to fall into place.

Soil samples and a successful test crop led to laying out the first acre of grapes in 2011. In 2013, they planted 3.5 additional acres.

“It took three years before we were able to produce wine. We use 100% Nebraska grapes – a combination of our own and varieties from other vineyards in the state.”

As Ben and John talk, it is evident they have thrown themselves into the labor and learning curve of owning a vineyard.

They discuss their method of production, which mirrors French winemaking. No sugar or preservatives are added in order to allow the flavor of the grapes to shine through.

They speak of the seasonal difficulties they have already encountered, acknowledging one of the most mild and optimal growing seasons and one of the most unpredictable, challenging years in Nebraska’s history.

“In sales, there is a predictability with four or five routines to each week. When you are growing grapes and making wine, your routines are responsive to the weather and your produce.”

They are beginning to enjoy the “fruits of their labor” quite literally.

“Opening a bottle of wine, you remember the year of that harvest and everything that was going on. Every bottle, every vintage, a memory.”

The brothers’ goals have been straightforward from the beginning: Make the highest quality wine and make the business successful.

In order to do so, they have maintained a philosophy of partnering with good people and facilitating a place where ideas and mistakes are part of the process.

Which is reflected in their name: Junto Wine.

“We had originally had a name that played off our location. One night, John called me and said he had a better idea,” said Ben.

John had been watching a documentary when he learned about a club Ben Franklin had begun to promote conversation about philosophy, community involvement and politics.

The name and intention struck a chord with Ben and John. The name reflected their own beginnings and pointed to their love of history.

Junto Wine is now in full swing, with a tasting room and an event space built right next to the vineyard. Friday nights are busy with local music and guests gathering after the week of work.

Ben and John speak of agritourism and the good relationships between Nebraska vineyards, but eventually come back to the simple pleasure of working so close to the land.

“There is a divinity in the process of making wine. It points to a higher quality of life. There is a delicacy in everything you do and in everything that is involved. Makes it easy to be proud of it.”

Ben and John are living out a new Nebraska story with Junto Wine. But it’s the weaving of history and tradition with the new industry of Nebraska grape-growing and winemaking that makes this place particularly special.

Christina Hoyt

By

Hospitable, a strong introvert, art lover, horticulture fan and environmentalist?

Probably not a typical combination of attributes found on a job description.

Fortunately for the Nebraska Statewide Arboretum (NSA), Christina Hoyt happens to have it all.

As Executive Director of the NSA, Christina has to have her facts straight about plants. But it was the intersection of her personality and passions that made the job the right place to be.

At first glance, she is a shy, blonde woman, decked out in whatever gear is appropriate for the weather and task at hand. Today, it’s a pair of Sorel boots she recently purchased.

“I got a great deal on them when I was home for Christmas!”

Home was originally Minnesota, a place Christina remembers as one filled with all kinds of wildness. “I lived on the edge of everything. There were wetlands, prairie, lakes, forests. And my family always loved to be out in it. We went camping all the time.”

It was this engagement with the diversity and beauty in the outdoors that launched Christina onto a winding path eventually leading to Nebraska’s doorstep.

“When I started college in Iowa (at Cornell College), I was an Environmental Studies major. I loved art too, but my mom told me I needed to make money,” she said with a smile.

While the “science geek” in her loved her classes at Cornell, she felt something missing. The art element.

In the middle of her junior year, Christina decided to make a change and moved to Nebraska to join a group of friends she had met during a summer job in Colorado. She enrolled at UNL, changing her major to Horticulture and Landscape Design.

It wasn’t until an internship with the Nebraska Statewide Arboretum that she truly began to see her passions meld together.

What she discovered was an organization that was involved in education and in beautifying communities across the state through planning and planting green spaces.

“I wanted to address environmental challenges in my work and make a mark for myself, but found my thought-process shifting.”

The changes the NSA was effecting were real. And it wasn’t on the shoulders of one individual–it was hundreds of different people with different backgrounds, working together for the sake of beautifying the communities they lived in. In the process of this beautification, they were also doing great things: finding balance for the local ecosystem, learning how to sustain clean water, addressing pollinator decline–to name a few of the myriad of positive impacts.

Christina’s love for the environment and art were coming together and were blending with the realization of her passion for people.

While her perspective expanded, her skills and knowledge developed and Christina took on many jobs throughout the organization. Beginning as an intern, she filled a variety of roles before being hired as the Executive Director.

The unique thing about Christina is that she never talks about herself as it relates to the NSA. Instead, she always directs whoever is listening to the many people she teams up with.

“They wouldn’t tell you themselves, because they are too humble, but everyone I work with does great things,” she says. “One of the first elements I loved about this organization was the high level of grassroots support.”

She points out the reach of the organization, “We have 104 affiliate sites and 1100 members throughout the state. We have worked on green spaces in the middle of Omaha and spaces in the smallest community in the sandhills of northwest Nebraska. Our horticulturist grows native Nebraska plants in our greenhouses in Mead for communities and the public. And we have our Spring Affair plant sale coming up!”

When asked about a picture of her hanging high from ropes in Fontenelle Forest, she laughs, “And I’m scared of heights!” She describes the picture, noting an event the NSA participated in during an Earth Day celebration in Omaha just before the organization’s annual plant sale.

“Yeah, I normally like to go home after work and cook or read a good book. I’ve usually used up most of my energy at work.”

Yet Christina goes on to describe a meal she has shared with a neighbor or a good yoga class she has recently taken.

“I love plants,” she comments about her job, “but I love making our communities better even more.”

This is evident in every aspect of her life.

It is the rare individual that understands the connection between the land and the people living and caring for that space. Christina seems to have an innate grasp on the importance of this relationship because it is one she highly values for her own life and the lives of those she is closest to.

“I love that Nebraska isn’t just one place. It’s many places woven together. The challenge of this prairie state is that it’s generally difficult to grow things here, but that fact does not stop people from persisting.”

Christina Hoyt is doing her part to help weave beauty into these spaces.

Sometimes the things that make us who we are, lead us to the place we are supposed to be. For Christina, so many of the things that matter to her are right here, at the Nebraska Statewide Arboretum.

Bob Stuart

By

“Let me get you that book. It has a whole bunch of stuff about 1923 in it,’’ he says as he shuffles around his cozy east-Lincoln home.

Bob Stuart is looking for a book about the year he was born.

Beginning life in a small apartment above the College View Post Office, Bob was the only child of a flight instructor father and a school teacher mother.

In his 93 years of life, Bob studied architecture, helped run a family auto dealership, served in the Navy, got married, had two children, moved to California, sold real estate and retired back to Nebraska.

Throughout all of that, there has been one constant. Airplanes.

You might say that Bob’s interest in planes is genetic and began with his father.

“I remember my dad and some of his friends bought a real airplane kit and built it in our basement,” Bob said.

He smiles as he tells the story of his father’s first bi-plane.

“One day my Dad asked me if I wanted to go up with him. I was only six years old and a little hesitant,’’ he said.

But it only took a few moments of sitting in the cockpit for the curious six-year-old boy to agree to go.

Bob and his father flew all over Lincoln that day: up 48th, down O street and back up 13th street. But the highlight of the trip was circling the still-under-construction capitol building a few times before heading back to the airport.

Bob was hooked.

He soon became known as the “airport pest” and took every opportunity to hang around his Dad, airports and airplanes. “You couldn’t keep me out of a plane,” he said.

Bob’s dad went on to flight school, became a pilot, mechanic and flight instructor. Then in the middle of it all, started a Chevrolet auto dealership and mechanics garage. The dealership quickly became a family business when Bob’s mother left her teaching career and joined her husband to be the bookkeeper.

Bob helped out too, as much as he could while attending Lincoln High School. It was during that time that he had a sobering accident while riding his scooter one morning on the way to school.

“I was probably going too fast,” Bob sighs as he explains how he laid the scooter on its side to avoid a car that was going to hit him. He slid and spun a few times before hitting his head, hard.

Bob’s injuries were serious and he spent several weeks in the hospital recovering from a concussion that left him with chronic headaches.

Even so, a year later when all of his friends were getting motorcycles, Bob asked his parents about getting one too. His Dad quickly rejected the idea and suggested he think about buying an airplane instead.

Bob was disappointed he couldn’t have a motorcycle, but he liked the idea of having his own airplane. At 19 years old, Bob bought his very first plane for only $395.

“It was a nice red 40 horsepower CP40 Portfield that could really go,” Bob recalls. “It had a top speed of 80 miles per hour!”

Bob’s dad made sure Bob took all of the right precautions and taught him everything he knew about flying. On one occasion, his Dad was helping him learn how to fly with a yoke instead of a stick for controls and when they were preparing to land, the wind started to pick up.

His dad had some difficulty getting the plane stabilized and bounced a few times on the runway before Bob took control. He wanted to show his dad how it was done. After a clean approach and smooth landing, his dad just muttered,”You better mind your own business kid.”

It wasn’t long after Bob learned to fly that the United States joined WWII and young men everywhere were being drafted to serve in the war. Right away, Bob’s dad was called upon to help instruct new pilots in the Army.

Bob was called up to serve too, but because of his head injury, he was initially declared not fit for service. However, after several calls and physicals, he was sent to California to join the Navy. Bob only served a few months before his head injury was discovered and he was sent home again.

Throughout the rest of the war, Bob lived at home, sold cars and helped his mother manage the dealership and garage. Eventually the war ended, his father came home and life went back to normal.

Then one weekend, Bob was serving as the best man at a friend’s wedding when he fell for the maid of honor. He called her up a short time later for a date and the two hit it off.

After dating for six months, Bob and Betty were married in May of 1946. Bob continued to work for the family dealership and the happy couple lived in his parent’s basement while they saved the $6,000 they needed to build their first home. But they wouldn’t stay in Lincoln forever.

Bob had come down with pneumonia several times and a doctor recommended the family move to a different climate if Bob wanted to live long enough to see old age.

“We didn’t have much of a plan,” Bob said. “But we knew a few people out there already.”

Soon, Bob, Betty and their two daughters packed everything up and made the long trip out to California.

Bob began a career selling real estate and while he didn’t own a plane anymore, he still found time to rent one from time to time and go flying with friends.

In 1988 at the age of 65, Bob retired from real estate and moved back with his wife to their hometown of Lincoln, Nebraska.

They both wanted to be close to family and old friends, but Bob admits that his story gets a little dull after the retirement move back to Lincoln.

This last year, Bob and his wife celebrated 70 years of marriage and still live in the cozy ranch they bought when they first moved back.

At 93, Bob is facing the reality of slowing down. “These old legs don’t work like they used to,” he laughs as he complains about old age. When asked about the last time he flew a plane, with disappointment and certainty Bob responds with,“1970.”

It seems like a long time ago to some of us, but Bob’s memory still keeps a good grasp on those experiences and his basement is filled with catalogs, stories, drawings and old snapshots of planes that either Bob or his father owned.

As he tries to put into words what it feels like to fly, Bob’s eyes light up and he smiles.

“When you’re in the air you can do and go wherever you please. You don’t really have anyone else telling you what to do. You can be your own boss.”

Those could be just the youthful memories of a 93-year-old man or the excited wishes of a six-year-old boy, but what they have in common is what matters most. They both love to fly.

Natalie Elsberry

By

Natalie Elsberry always knew she’d work in the wedding industry.

She loved the pretty flowers, the unbridled spirit of joy and just knowing that it was someone’s special, longed-for day.

“I was a weird kid,” she said with a laugh. “I liked all that cliche stuff.”

At first she thought she’d be a wedding planner. She’d be the woman with the ideas, the keeper of the wedding secrets and surprises and she’d do it all with ease and a little wedding-day magic. But that was far from the reality of being an actual wedding planner.

Natalie helped a few of her cousins plan their weddings, and while improvising is her strong suit, the sheer number of details zapped any wedding-day bliss that she hoped to experience.

For a while she thought about opening a wedding reception hall. She had the plans ready to go and had even scoped out a spot for her idea to take shape, but the more she thought about the logistics the less she was convinced her idea would work.

So, she circled back to what she really loved about weddings – flowers.

Now, eight years later, I Bloom. is her wedding industry job. She’s not the wedding planner or the reception hall host, she’s the flower lady and it’s the perfect job for Natalie.

Her days involve getting shipments of flowers delivered to her house, helping clients envision flowers for their weddings, designing bouquets and talking with various local and wholesale flower vendors.

Last year she and her husband moved their family to a bigger house to accommodate her growing business. They needed a bigger basement for production and a 3-car garage to house her industrial-sized flower refrigerator.

This year alone, Natalie and her assistants worked 79 weddings, and next year she expects to do more. It’s crazy, and good and so much more than she expected when she started out.

Flowers have always been part of her life, mostly because they were a major part of her mother’s life. Natalie grew up in a little house with a huge yard where her mother expanded her flower collection a little each year. The running joke is that after all of Natalie’s siblings get married in her parents’ backyard, her mom will convert any leftover green space to flower beds.

Gardening was her mother’s therapy of sorts, it was where she felt most at home and could relax from the pressures of being a mom with seven kids. Natalie said she and her siblings were often out gardening alongside her mother, pulling weeds or just running around outside.

As she got older, Natalie realized school wasn’t her thing. She went to college on and off for a few years at UNL and SCC, taking any flower and business courses that were available to her.

In 2006 she got married in her parents’ flower-filled backyard. She designed the flowers for her own wedding, using a monochromatic palette and filling every inch with romantic bouquets and centerpieces.

For the next few years, Natalie worked various full time jobs while she booked wedding gigs on the side. Her work started to get noticed by more than just friends and family and in 2008 she officially launched I Bloom.

The first year in business, Natalie booked three weddings, the next year she did twelve and the number has only grown from there.

This year was a little rough, she said with a laugh. It wasn’t uncommon to have four weddings scheduled for a single weekend this past June.

But busy isn’t a bad thing, she said. It’s growth and it’s what she always hoped for when she started I Bloom., even if it’s not all what she expected.

She didn’t plan on growing her business to the point where her family needed to move. Or that she’d be on a first-name basis with the delivery men who show up on a weekly basis with shipments of flowers. She also didn’t anticipate the kind of growth that would necessitate juggling being a full-time mom and a business owner.

Her days are full of flowers and excited brides-to-be, but they’re also full of cleaning up kid-inspired messes, keeping her family fed and playing her fair share of dolls with her three girls. Natalie’s office is on the first floor or her house, where her kids can go back and forth between their mom and their toys, but she can still stay on top of emails, meetings and Pinterest inspiration boards.

This is her life, and even in the chaos of growing her business and her family, Natalie said these last few years have felt like her sweet spot.

It feels like she’s right where she’s supposed to be, like her story is finally starting to make sense, it’s more than she bargained for at times, but it’s also a whole lot more than just flowers and weddings.

Brian Podwinski

By

Brian Podwinski pointed to an old stone wall in the basement of his brewery.

“That wall is probably about 116 years old,” he said, describing the history behind Robber’s Cave, the location of Blue Blood Brewing Company.

Five years ago, Brian could not have imagined standing in the basement of a historic brewery. After all, 10 years ago he was starting a government desk job and nearly 15 years ago he was putting on a Lincoln Police Department uniform for the first time.

“It’s been one crazy ride,” he said with a laugh, and you can tell by his face that he’s not kidding.

There’s a strong sense of pride and a fair share of exhaustion weaved in to Brian’s story. And while it’s not one he would have mapped out himself, it’s one he owns every day.

“Things happen for a reason, right?” he said with a shrug.

In college, Brian was on the path to medical school. He enrolled in biology and chemistry classes, but soon realized the medical field was not his calling. He took an interest in criminal justice and did an internship with the Lincoln Police Department before signing on as an officer in 2000.

Brian loved his job as a police officer. It was a great way to serve his community, and the camaraderie he built with his fellow officers was unlike anything he’d ever experienced before. Sure, the job was tough, he said, but he was proud of the work he was doing and thankful for a job he loved.

After just a few years on the force, Brian was badly injured during a training exercise. Over the next year, he had three shoulder surgeries and underwent physical therapy before retiring from the Department.

“Now what?” he thought.

Brian had gone from having a job he loved to questioning his next steps. He was angry, frustrated and confused about what to do next. He ended up working a government desk job for the next few years, buying himself some time to establish a plan.

It was during this season that Brian started experimenting with home brewing. He jokes that his desk job increased his alcohol consumption, but the truth is he was just spending more time making beer than drinking the mainstream brews.

Home brewing involved creativity and a certain amount of science, he said. The process fascinated him and the end result of his work was 110 percent worth the effort. He started to wonder if just maybe brewing beer could be his full-time gig.

After working a desk job, Brian said he loved the thought of running his own business. He also loved the idea of brewing beer every day… for a living. So, over the next year or so he spent his free time working up a business plan and perfecting his brewing methods.

And in December 2011 he opened Blue Blood Brewing Company.

From the start there was a lot of momentum behind the brewery. It had been a while since a local brewing company had opened in Lincoln, and people were anxious to see what Blue Blood had to offer.

His goal was two-fold  – start his own business and keep the ingredients and talent local. He wanted to give back to the community, which sounds cliche, he said, but it was true. Brian said he was tired of hearing the big players in the beer market boast about their local ties, but their actual community impact was minimal.

“I wanted the money to stay in town, and that’s what we’re doing,” he said.

Currently, Blue Blood employs 70 full-time and part-time employees. That number has jumped significantly over the past few years as Brian has grown his operation and moved to a new taproom and brewing facility located above Lincoln’s historic Robber’s Cave.

It’s a big responsibility to employ that many people, he said, and it’s an even bigger job to serve his employees well. He wants to run Blue Blood with the same kind of camaraderie that he felt when he was part of the police force. Sure, the experiences are vastly different, but at the end of the day, he does his best to make his employees feel like family.

Opening a local brewery seemed like a no-brainer for Brian. It merged his passion and his talent, but it was also risky. He’d never run a business, let alone a brewery, and figuring out how to brew larger batches and manage distribution methods were entirely new territory, but he was convinced he could make it work – and he has.

What’s interesting about Brian’s story is that he used his whole story, not just the good parts, to shape his future. He could have avoided his past as an officer and stayed angry about his injury, but he didn’t. He combined his love of brewing with his devotion to the police force and found a new story, maybe even a better one.

If Brian hadn’t been injured, he’d probably still be a police officer, but he also wouldn’t own and run a brewery. The fact is, there’s no way to judge which path is better, which one would have been easier or which one would have made Brian happier.

It’s just like he said, “Everything happens for a reason, right?”

Peggy Gomez

By

Peggy Gomez said that Mondays are typically her busiest day at the shop. She does inventory and helps the customers who come in looking for various art supplies.

Running and owning Gomez Art Supply has become her life. It wasn’t what she set out to do, but somehow it’s become her story.

As a kid, Peggy said she was always interested in art. She grew up in Omaha as the daughter of a father with Mexican heritage and a mother with Irish blood. They were supportive of her love for art and encouraged her to pursue it during school. She earned a Bachelors in Fine Arts at UNL and her Master’s in Fine Arts at the University of Minnesota, before returning to Lincoln to teach.

Peggy taught at the University for nearly 10 years, specializing in drawing and printmaking, and while she enjoyed working with the students, she said she knew she didn’t want teaching to be her full-time gig.

She remembers overhearing students talk about how they wished there was a local place to buy art supplies in Lincoln. The big stores were either not helpful or many were located far from campus. Back when Peggy was in school, there were small art shops in town, but they’d since closed, giving her the idea that just maybe she could open an art supply shop.

The idea slowly grew over the years and eventually she quit her job at the University with the hopes of starting her own business.

But in 2002, time stood still for Peggy. Her father passed away, leaving a big void in her life, and causing her to take some time off to figure out her next step.

Her father was the kind of dad everyone hopes they have, she said. He was always showering her and her two sisters with encouraging words, often looking them in the eyes and saying, ‘Did I tell you how much I love you today?’

“In life, if you’re lucky, you get what you need in a family,” Peggy said. “And my dad was the one we were all closest to.”

She still wishes he could have been around when she opened the doors to Gomez Art Supply in the fall of 2003. Her father was a businessman himself, who would have loved to see Peggy settle on a career, she said, but she always knew he was proud of her.

She intentionally named the shop ‘Gomez’ as a tribute to her father. It’s a good name, she said, and he was a good man – she keeps an old picture of him hanging on a wall behind the register in the shop.

Most days, Peggy said, she’s proud of how she’s kept her shop open and thriving for 13 years – and she knows her dad would be proud too. She’s got grit and lots of staying power, she’s not easily swayed and isn’t fussy about the little things.

When a big name art supply shop moved in just blocks from her shop, she thought maybe her days were numbered, but they weren’t. Peggy’s connection and support from the University, along with her integration into the Lincoln small business community have made her and her shop a well-known and loved part of downtown Lincoln.

But there are bad days too, she said. Her heart still sinks when a customer leaves a bad online review or when she overhears people in the shop complain.

It feels personal, she said, and the hardest part is learning how to develop a thick skin. Sure, her business isn’t all of who she is, but there is so much about Peggy that’s tied to her work.

When Peggy isn’t in the shop, she’s running the Tugboat art gallery in collaboration with other local artists. The gallery is a place where artists of all kinds can show their work and engage with the community. She doesn’t financially benefit from this kind of work, she just does it. It’s her way of giving back to Lincoln and supporting something she values.

Being a supportive part of the community was always in her rough sketch of a business plan. It’s something her dad did, and something she knew she wanted to be part of her legacy as well.

Gomez Art Supply is where Peggy saw her hazy future clear up. It’s where her love of art, community and quality converged. It’s a place that bears her family name, and one that she’s proud to own and operate even on the days when it’s stressful and overwhelming.

It isn’t a big art superstore and it never will be. It has hand-drawn murals and signs, and that’s the way it’s going to stay. It’s got character, spunk and it has weathered its fair share of uncertainty, but it’s Peggy’s shop and when she shuts off the lights and locks the door, that’s what matters.

Close Menu
Follow along and be the first to know about our work, story series and general happenings.
  • This field is for validation purposes and should be left unchanged.