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Jay Wilkinson

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For Jay Wilkinson, it’s pretty normal to get quoted in nonprofit circles, retweeted by marketing gurus and interviewed on local or national TV…all in one day.

Back in college he started four businesses. Yes, four. One of which went-big and prompted a move to New York City post-graduation.

In 1992, he sold the company that took him to the big city and came back to his home-state of Nebraska.

Upon his return, Jay bought a printing franchise that he eventually turned into Cornerstone Printing and Marketing, which has since become Firespring.

Those big steps, and the little ones in between, are all important milestones in Jay’s story. He’s a well-known entrepreneur, nonprofit activist, community builder and webinar facilitator in Lincoln, but he admittedly has spent a big chunk of his life trying to be someone he’s not – his father.

“He’s my vision of what it’s like to live a life rather than have life happen to you,” Jay said.

Now, it’s not wrong to want to be like your parent, but Jay put a lot of pressure on himself to not only be like his dad, but to be his dad. And much of Jay’s striving to be his father has shaped his own story.

Gilbert (Gil) Wilkinson is a scrappy hustler with a strong work-ethic, a present mindset and a wise spirit. Gil showed up and participated. He was at every practice and football game and he led Jay’s Boy Scout troop, guiding eight boys to achieve the rank of Eagle Scout.

Having a parent like this is amazing, Jay said, but it’s also extremely frustrating. Jay was constantly working to measure up to this incredible man, but nothing he did ever seemed like enough.

This pressure was 100 percent self-inflicted. Jay said his dad never compared their careers, work ethic or abilities. He’d probably hate that Jay has spent so much of his life feeling like he’d come up short. But it’s all part of Jay’s story.

As he grew older and more successful, Jay decided that saving his money and using it to build a massive homage to his father could be his way of paying back his dad for every example and bit of wisdom he’d sewn into Jay’s character.

But if you’re looking for a hospital wing or collegiate library named after Gilbert Wilkinson, you won’t find one. A few years ago, Jay realized that dedicating a building to his father wasn’t where he should be investing his energy.

Jay pulled a piece of off-white paper out of a folder and handed it to me. It’s a quote that he took from an impactful leadership training he attended as a 16-year-old.

“I’ve carried it with me ever since,” Jay said, going on to read the quote.

“ ‘I expect to pass through this world but once. Any good, therefore, that I can do or any kindness I can show, let me do it now. Let me not defer or neglect it, for I shall not pass this way again.’ ”

Jay said he’s read this Stephan Grellet quote over and over again, but a few years ago the words ‘do it now’ jumped off the page.

Do it now.

Jay realized that in his constant striving to be his dad or pay him back, he’d been waiting to live out the quote that he’d theoretically structured his life around.

He realized he would never be his dad, and that was ok. He also realized he needed to stop waiting.

So that’s what Jay did.

He changed Firespring’s mission statement to reflect his decision do good in the present, not just the future.

In 2014 Firespring became the first and only certified B-Corp in the state, holding to a high-level of third-party accountability and transparency. It’s a label that requires a company to hold up to its promised giving, not bend to the whims of a good or bad fiscal year.

Jay said this is usually the part in his story where people tend to nod off. After all, everyone has heard about companies ‘giving back’ or incentivising their employees to volunteer and donate. Blah, blah, blah. Right?

But Jay is actually doing this. He’s living up to the bold letters and almost cheesy sayings that are painted on the walls at Firespring.  He’s giving, empowering, motivating and teaching as an outpouring of his personal beliefs, not because of the way it looks.

A few years back, Jay probably would have said he was doing all this good for his dad, which would have been okay, but now, he’s doing it because he thinks it’s what matters.

It’s part of his story and his legacy.

Jay can’t be his dad, and that doesn’t bother him anymore.

Pastor Tom Barber

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In 1969 he was chosen to travel and sing at venues around the world with a popular group called Up with People.

In 1975 he graduated from Pepperdine University on a full-ride scholarship.

In 1978 he received his MBA from Pepperdine.

In 1990 he managed a Kentucky-based company where he was making six figures and drove a Saab convertible.

“Now, I’m here,” said Pastor Tom Barber, CEO at the People’s City Mission.

Wait, what?

Pastor Tom casually plotted out his career history like he was reading off his resume. He’s straightforward like that, and not one to get caught up in the could-haves or would-haves of his past.

Tom laid out his career so plainly that I had to stop him and circle back to why and how he transitioned from big-time businessman to city mission visionary, and that’s where the story got interesting.

After graduating from college, Tom planned to work in full-time ministry, but thought he’d try his hand at the business world first. To his surprise, he was extremely successful. He quickly latched on to the principles and skills he needed to lead people and happily worked his way up a corporate ladder he never imagined himself climbing.

He was wealthy. His kids went to private school, he and his wife owned expensive cars and a lavish house – he was providing for his family and then some.

But in 1992 something just felt off.

Tom said it’s hard to explain, but he knew God was nudging him toward ministry again, and his wife felt the same way. So, they talked to their pastor. He told them about a job opening at Christ’s Place Church in Lincoln, Nebraska.

After an interview that went better than he expected and a surprisingly generous offer was made on their beautiful home, Tom said he knew it was time to move to Nebraska.

For the next decade or so, Tom worked at Christ’s Place Church, started a college ministry and  worked as a marketing professor… and then he heard about the job opening at the People’s City Mission.

At the time it was a small mission housing 80 people and helping about two to three thousand people in the city each year. Tom looked at the Mission and saw lots of potential.

Today the Mission has 210 beds, a separate veterans program, the third largest free medical clinic in the U.S. and in 2015 they served 33,000 people in Lincoln.

Wait, what?

Tom rattled off these facts much like his career history, boiling the difference down to his business-like approach to running the Mission. He played to his strengths and it’s working.

From recycling programs, giving away donated goods and connecting donors with the homeless, it’s all been an intentional way to serve better and serve more people in the process.

We’ll be honest, Tom is proud of that shift in statistics over the past 12 years, but he attributes it to more than just his presence at the Mission.

“People say ‘Aren’t you unbelievable!’ and I say no, it’s what God wanted me to do,” he said. “I think people think more highly of me than they ought to, but God’s hand is on us and I’m just using business truths to run this place.”

For Tom, getting to this point was about timing. He waited, he went and he stayed where he knew God wanted him to be.

He was hippie Tommy in college, Mr. Barber in the corporate world and now Pastor Tom at the Mission – all titles that built on each other in a way that he never could have mapped out himself.

It wasn’t easy, he admitted that much. Leaving a certain lifestyle, moving to a place that was far from friends and family, trying to understand poverty in a new city, but looking back, it’s almost comical to see the way each element of his story fits into a larger story, he said.

Tom’s story is about being where God wanted him to be, about obeying and using his skills for the task at hand.

Many times his story didn’t make sense, to him or those who looked on with skepticism. But it was about becoming Pastor Tom, and Tom loves being Pastor Tom.

Mike Smith

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Mike Smith is a big name in the skateboarding community, just look at his social media stats: 32k+ Facebook likes, 62k+ Twitter followers and 100k+ Instagram followers.

At 26 he started a Lincoln-based nonprofit, The BAY, and the internationally recognized movement Skate for Change.

Mike’s website touts him as a professional speaker, consultant and brand ambassador, having worked with brands like Puma, Red Bull, Ethika and Toyota.

At one point during our interview I told Mike it felt like I was talking to a celebrity. Not because he acted like it, not because he wanted to be one, but because Mike Smith has connections. He knows so and so at MTV and ABCFamily, and what’s his face in LA and New York.

I could tell that my celebrity comment made him feel a little weird, because Mike still sees himself as a skateboarding wannabe watching FUEL TV at his parents house in Imperial, Nebraska.

But Mike’s story isn’t about a small town kid making it big.

Mike’s story is about connections. He tells his story to thousands of high schoolers to connect with them, but also to bring awareness and passion to the movements that are close to his heart.

Lincoln’s The BAY is one of those places.

Mike started The BAY back in 2011 as a way to combine his passion for skateboarding with youth outreach. He took a run-down space in Gateway Mall, added some skate ramps and things were up and running.

A short while later, The BAY outgrew the space and moved to 22nd and Y streets, just northeast of UNL’s campus. Kids were eager for a place to skate or just hang out, and that’s what The BAY gave them, but this was never all that Mike envisioned.

The easy part was finding a place and a way to interact with kids, Mike said. The hard part was everything else.

Bills. Staff. Rules. Growth. Plus the fact that Mike was a 26-year-old who started a nonprofit in the middle of a recession.

Mike saw the ugly side of the nonprofit world. He was disappointed by passionate people who lost their fire after not seeing the progress they hoped for within a few months. And he made his own mistakes, lots of them. He couldn’t pay his employees or always keep the lights on at The BAY, but those hurdles didn’t hold up the process.

When Mike realized The BAY had $5 in its bank account, he went and lived homeless under a bridge in Lincoln for a month and then skateboarded across Nebraska to spread the word. He started speaking on a national scale to funnel funds back to The BAY. When his list of reliable employees got short he sought out specific people to propel his vision.

And so far, it’s worked.

“We fell in love with the bad stories,” he said. “We didn’t do this for the good stories. We did this for all the stories.”

Sustainable change isn’t about how you feel from one day to the next, he explained, it’s about consistency in the midst of complicated situations.

And making The BAY more than just a cool place to skate is complicated.

This year, The BAY served more than 100,000 meals, gave away socks and hygiene kits to the homeless and helped kids get out of juvenile detention centers. Skateboarding is a catalyst for some of the best stuff The BAY does, Mike said, and that’s the way he wants to keep it.

Mike has big dreams for The BAY. He wants it to include job training, legal aid, artist spaces and small business, and Mike wants Lincoln’s location to be the first of many across the country.

To make this happen, Mike has to spend the majority of his time away from The BAY. He travels and speaks for 80 percent of the year to raise awareness and make more connections to bring his dreams to life.

Mike said he often lays in bed at night and scrolls through social media, looking at pictures from The BAY or kids getting involved with their local Skate for Change chapters. Most of the time, he’s in awe of how something that started on the streets of Lincoln ballooned into something that thousands of people are getting behind.

Mike is adamant about the fact he could never have done this on his own. While his name can stand alone, what he does can’t.

Whether he’s speaking, representing a brand, dreaming about The BAY or promoting Skate for Change, his work has always been about building a community, not changing what already existed.

And he’s done that, but he’s not done yet.

Michael Forsberg

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It was one of those moments that seemed worthy of a photo – the swaying prairie grasses, fresh outdoor smells and the visible breath as we chatted on that brisk Nebraska morning.

It all just fit. The hum of a distant train and nearby birds rising and falling in their own little dance.

Familiar, quiet, restful…this was his element.

Michael Forsberg spoke gently but deliberately about his work. He described how he grew up loving and exploring the outdoors, haphazardly fell into photography, trained himself to write because he needed to and somehow ended up being one of the most well-known nature and conservation photographers in the country.

But when Michael talks about his story, he seems a little surprised at how it all unfolded. A job he shouldn’t have been offered, a career he never dreamed of and a family he works to treasure.

He’s surprised, because this wasn’t in his original plan, but it somehow became his plan. His story, camera or no camera, is about appreciating and sharing his home state of Nebraska.

“A lot of folks consider this flyover country, but that’s not true,” he started. “It doesn’t knock your socks off at first glance, but it’s every bit as remarkable…You really have to linger.”

It’s about lingering. That’s what he does best.

As a nature photographer there is a lot of patient waiting that’s involved in the process. The light, setting, creatures and even the elements are all part of making each photo say something.

Michael doesn’t take pictures, he makes them. It’s like a puzzle, everything has its place. He lingers over moments, waiting for the exact one he’s been anticipating for hours or days. Then, he captures it.

Michael’s job is to witness some of Nebraska’s rawest and most striking natural moments – migrating Sandhill cranes, stunning prairie sunsets and rolling ranch lands.

But what he’s seen as he’s grown older, and experienced more as a man, husband and father, is that his lingering isn’t just for the sake of lingering.

Sure, it’s the adventure-seeking job he dreamed of, but there’s more to it than simply capturing breathtaking moments.

Michael loves Nebraska and the Great Plains because he’s spent time taking them in, making them his own and soaking up their subtle glory. Now, he said, it’s about stepping out from behind the camera to share what he knows and sees.

So, he writes books and speaks to children and adults. He teaches classes and pursues new ways to explore and learn about his home state and its surrounding natural habitats. 

It’s a terrifying new element of his work, he said. But again, when he focuses on sharing with people instead of pleasing, it taps into why he’s so immersed in this work.

It’s about sharing.

“We each have a story to tell and we’re writing that story our entire lives,” he said.

Michael loves the way he can capture powerful moments with his camera to help tell his story, but he also knows that he can’t capture every story or moment with a picture.

He rarely features people in his photos, because it’s not his focus, but that doesn’t mean people aren’t part of his work.

When thinking back to some of his favorite projects he’s surprised that no specific image comes to mind, it’s just faces, he said. He remembers the people who let him sit at their dinner table, explore their family-owned ranch and those who make up his personal story.

He’s thankful his parents encouraged him to play outdoors until it was dark. He’s thankful his family has understood and supported his work over the years. And he’s thankful for a community that sees his work as more than just pretty pictures.

It’s been about people in an understated but profound way.

People have honored him by sharing their stories, and Michael Forsberg’s work is his way of returning the favor.

Amy Green

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Amy Green pulled a few hefty boxes out of her storage room in the basement of The Creamery Building and carried them out to the front of her shop. Inside the boxes were guestbooks with 15 years worth of customer comments, drawings and Ivanna Cone love notes.

To Amy, this is the feedback that matters most.

Sure, she’s the brainpower behind Lincoln’s most popular local ice cream shop, but she’d rather stay behind the scenes. She was a little skittish to talk about any specific, personal details, because to Amy Ivanna Cone isn’t about her, it’s about family.

It’s Amy, her team and the customers. These people make the shop tick, whether they’ve been in once or hundreds of times since it opened 18 years ago.

Back then the Haymarket’s dominant landmarks were Lazlo’s, The Burkholder Project and The Oven – and parking was a whole lot easier, she said.

Amy is all about family, because that’s how Ivanna Cone started. Her parents helped her buy the shop and she quickly found herself in the role of full-time mom and business woman.

But from the get go Amy was all in.

She had two young kids – Grace and Tom – and a brain full of ice cream recipes, so the ice cream had to sell itself, she said.

On the weekends her parents would drive down from Fremont to watch the kids or pass out $1 scoops at the farmers market.

During the week Amy worked with the kids at her feet. She made the shop kid-friendly by creating a toy corner and installing a johnny jump up in the kitchen.

Amy has made batch upon batch of oddball flavor combinations and she estimated about 10-12 thousand batches of the all-time fan favorite Dutch Chocolate.

A little obsessive, right?

But that’s the thing about owning a business, you can’t turn it off.

Amy said she’s had to teach herself to let others help out and to schedule time to relax outside of the shop. These days her nearly grown kids man the counter on a pretty frequent basis, and Grace said she hopes to someday run the shop when her mom is ready to throw in the towel.

But that won’t be anytime soon, Amy quickly interjected. She pointed to her arm to show off the 18 scoops of ice cream that snake their way up and around her arm – one for every year the shop is open – and there’s still more space, she said.

Here’s the deal: Ivanna Cone is Ivanna Cone because Amy Green is Amy Green.

From the on-purpose whimsical flavors to the layout and design of the shop, it’s all Amy.

She’s a woman who loves challenges and writing paychecks, but hates paperwork. She loves throwing money at bizarre ice cream ideas, and will never franchise her shop or lose her dark sense of humor.

And while Amy is a little shy about standing in the spotlight, her much beloved ice cream shop is beloved because of her, and that’s the real story.

Steve Kiene

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Simple, but complex. It’s a weird combination, said Steve Kiene, but it’s him. Jeans and a tshirt simple, and software nerd complex.

If you saw Steve around town, you might confuse him for another one of the tech geeks grabbing coffee before hunkering down in their office for the day. Which might be accurate in some sense, but also a gross understatement.

If you know anything about Steve’s story, then you know that well before he was the Managing Principal of Nebraska Global he was well-known in the realm of Mac software. He’s even had some pretty hardcore groupies/stalkers, no joke. But let’s back up a little. 

At 11 he flunked out of summer school because he discovered “the drug” that was computer programming.

At 17 he skipped classes to hang out with programmers and turned down going to MIT because all he wanted to do was program.

And at 19 he had a job offer from Apple that he turned down. 

But Steve doesn’t care about his reputation. In fact, he can be a bit of a polarizing figure in the community because he has some pretty definite opinions. His real mission, like him, is simple but complex.

Steve doesn’t want to build companies, he wants to build people.

Heard that before? Yeah, so have we. But Steve puts his money where his mouth is.

Back in 2006 he had a decision to make – keep pushing his two companies forward or sell. He sold. And while Steve said at times he questions his decision to sell MindVision and eSellerate, he never regrets what he did with the $25 million he got from the sale.

He gave half of the money to the employees who helped him build the two companies, and donated and invested much of other half in the community. For him, splitting the money with the people who had invested time and effort in his companies meant they should share in the sale, and the sheer fact that he was the sole proprietor didn’t matter.

Steve makes up his own rules, much like his dad.

As a kid, Steve would go to work with his dad who owned a heating and air conditioning business. He watched him repair systems and write up bills, oftentimes only charging people for the cost of the materials.

His dad didn’t explain why he did it, he just did what he thought was honest and right, and Steve noticed.

That’s how Steve feels about building the community by building people –  he wants to do what he thinks is right and helpful, that’s it. 

And he’s in it for the long, long haul.

Earlier this year, Steve and his wife became parents again. He clicked his phone on and showed me his home screen – a photo of his happy, pudgy little boy.

“This is what matters,” he said, pointing to the screen.

Steve said being a parent makes him feel like a pseudo-parent to the people he works with everyday.  He feels invested in their well being, and pushes them to create things that matter, not just to fit some entrepreneurial stereotype.

Steve isn’t about smoke and mirrors. He isn’t about spinning his story to make people like him.

He’s just a guy with long hair and glasses, who cares about doing what’s right for the community both now and in the future.

Because to Steve, people matter.

Joe Horacek

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When Joe Horacek sees someone wearing one of his hand-printed shirts he oftentimes just smiles and nods. If the opportunity presents itself he might ask about the shirt to see what the wearer says, but he’s not fishing for a certain response.

He’d rather lay low, make his art and share it with others, that’s really what his story is about –  sharing art.

The soulful melody of Louis Armstrong plays in the background of the little house turned print shop. Tucked between a few other local storefronts on the corner of 33rd and A streets, Little Mountain Print Shoppe is Joe’s own little cabin on the mountain. It’s where his sketches and designs make their debut in the form of shirts and sweatshirts.

Joe is humble and soft-spoken about his shop. One day he’s printing shirts for Sanborn Canoe Company in Minnesota, the next he’s working on a custom local order or doing the bills, but in some ways screen printing is just a front.

For Joe, having a shop allows him to continue to create and design while having a tangible way to see his art come to life.

He opened Little Mountain back in 2011 after working at a screen printing shop in Iowa where he sat behind a desk every day. It exhausted him without ever tapping into his artistic roots, so he knew Little Mountain had to be different.

After buying his first screen printing press there was a lot of trial-and-error work. It was often one step forward and two-steps back during that first year, but it’s how he honed his craft. Joe said he also spent a lot of time learning and researching the best materials for making his screens and ink. Even the angle, speed and pressure he applies to his squeegee is an intentional part of his printing.

But all of those pieces circle back to Joe’s desire to simply create art that matters. He draws inspiration from nature, viewing it as one big garden from which he can create. He loves mountains, because they’re part of nature, but also part of his name.

In Czech, Horacek translates to ‘little mountain’ and Joe said when he learned that he knew it needed to be the name for his shop. It’s his way of paying homage to his family roots – his artistic father who helped him build the racks where his shirts are displayed, his accountant mother who taught him the finer points of QuickBooks and his brother and sister who support his business by simply wearing his designs.

Little Mountain is bigger than just Joe. It’s bigger than screen printing, and that’s the way Joe wants to keep it.

Allison Newgard

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Every now and then Allison Newgard overhears someone refer to her as ‘the cookie lady.’

That kitschy title cues an internal eye roll, but here’s the thing, she actually fits that title pretty well. After all, she knows her recipes by heart, can smell when a cookie is done before it burns, makes her own vanilla extract and brown sugar…and she’s the owner of Kitchen Sink Cookie Company.

But the thing is, Allison is and was about 10 other things besides just ‘the cookie lady.’

When she was 21 Allison felt stuck, really stuck.

Living with her parents and 3-year-old son in her hometown of Hallowell, Maine, Allison had a college degree that she didn’t want to use and no idea what to do next.

Then came a question, “Allison, what did you want to do when you were eight years old?” posed her mother.

And with one question, Allison was unstuck.

She went to culinary school, graduated, worked in a restaurant kitchen, moved to Nebraska, worked at the University, moved back to Maine, then back to Lincoln, worked at three local restaurants and then started Kitchen Sink Cookie Company in 2014.

Her cookies are creative and spunky, with nostalgic flavor combinations like peanut butter, dried strawberries and Cheez-Its, inviting cafeteria flashbacks in her Magic Lunchbox cookie.

And while you might think baking cookies all day would be the best job in the world, it’s pretty demanding work. In a typical week she clocks of minimum of 10-12 hours each day, plus whatever farmers market she’s selling at on the weekend.

Sometimes she stops and thinks, “What am I doing? Why am I baking cookies??!?!”

She said she has plenty of doubts, but also tons of support from her husband and friends who keep her zoned in on the fact that being ‘the cookie lady’ is a big part of her story.

Allison knows her unorthodox cookies won’t change the world. They’re not actually magical or life-changing in that sense, but cookies are to Allison what hugs are to others – familiar and individually unique.

There’s no playing it safe when it comes to Kitchen Sink Cookies and that’s exactly how Allison knows it should be.

Paul Jarrett

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He’s a nerd in a jock’s body. At least, that’s how his wife describes him.

Paul Jarrett laughs a little, describing his love of Magic: The Gathering, Battlestar Galactica and joking that he should have been in band or theatre club. Instead, he played Division 1 football and founded Bulu Box, a nutrition supplement sample box company, with his wife, Stephanie.

But what most people don’t know is that Paul started lifting weights in middle school out of necessity, not the pursuit of a spot on the football team.

As a fourth grader Paul was bullied like crazy – we’re talking throw rocks at his head crazy. His family lived in a small trailer park on north 27th street between a water treatment plant and the state fairground. As a kid he quickly realized that his bargain clothing and undesirable address made him an easy target, so he started lifting weights to fight back.

When Paul went to high school he tried out for football and instantly earned the favor of his coach with his aggressive physical abilities – the bullying stopped.

Now, he drives past the trailer park because it’s near the Bulu Box warehouse, and he said it feels like a whole other world. It’s where Paul’s story started. It’s where he watched his parents slowly buy one trailer after another and model a very entrepreneurial approach to business. But it’s also not where his story ends.

Paul isn’t just a kid who grew up in a trailer park.

He’s also the guy who gets stopped on his way home from work by people who want to shake his hand and thank him for the business advice via his latest podcast.

He lets his work-life impact his home-life and his home-life impact his work-life, because the lines are blurry.

He knows the name of nearly every employee at the downtown Walgreens because he chit chats with them every time he stops in.

He’s the guy with tattoos who meets with high-powered investors one day and is hanging with college students in a t-shirt the next day.

Paul Jarrett doesn’t belong in any one category. No one label fits him perfectly, and that’ just the way he likes his story.

Dr. Shane Farritor

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Two growing startups and four homeschooled kids. A doctorate engineering professor, inventor, MIT grad, husband, woodworker and the visionary behind a local Maker’s Space.

If you hadn’t guessed yet, this laundry list of roles belongs to Shane Farritor. While he’d never fess up to his long list of accolades and achievements, the humble Mr. Farritor has quite a story that starts in his hometown of Ravenna, Nebraska.

As one of seven Farritor children, Shane grew up tinkering with tools in his parent’s hardware store. Small town life in Ravenna gave him the freedom to explore with few boundaries, something he says propelled to his career choice and the reason he and his wife, Tracy, homeschool their children.

Back then, he said, legos were just a bunch of blocks to make what you want. Now, they have box sets with instructions. Shane wants both his kids and his students to think beyond a set of instructions.  

‘Don’t measure, cut twice’ – it’s his go-to saying when he’s busying himself with his latest woodworking project, but it also just might be his life motto. This trial-and-error learning style is what Shane values in his various personal and professional projects. Whether he’s  troubleshooting a surgical robot or building a reclaimed wood desk.

He often jokes about being involved in lots of activities but not being very good at any one thing. It’s a joke that’s funny because if you spend any amount of time with Shane you can see how untrue it is.

In every sense of the term, Shane Farritor is a notable Nebraskan whose work continues to shape the educational, medical and entrepreneurial spheres in and beyond the state. But the greatest part is that he’s living out his Nebraska roots the best way he knows how.

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