risk Archives - StoryHook

Brian Lehmann

By Asha Timperley

Brian Lehmann fits the definition of a classic risk taker.

He’s the kind of guy who wakes up thinking about Indonesia, buys a ticket later that day and is driving a scooter around the country as soon as he lands.

(Yes, that really happened.)

But Brian doesn’t just take risks or hop on a plane for the fun of it. He does it because he’s afraid of what will happen if he stops taking these kinds of risks.

After graduating from college with a degree in photojournalism, Brian got a job at the Rocky Mountain News in Colorado. It was an enviable job to have scored so young, and Brian was doing well as a staff photographer. He was learning a lot, working hard and having a blast going out on assignment.

He was set… or so he thought.

A year and a half into his job, he and his 250 coworkers got the shocking news that the newspaper was shutting down. They were all let go with little warning and no safety net. It was scary, Brian said, but even scarier for the people who had families to take care of.

It was in that moment that Brian realized he couldn’t leave his future to chance, and now was his time to take risks, big risks.

He moved back to Lincoln and relaunched his landscaping and lawn care business. He’d mowed lawns ever since he was 14 and the business had paid his way through college, but now it was sustaining him while he sorted out his next steps.

Brian started thinking long and hard about why he was a photographer.

He remembered how he’d majored in business and dabbled in flying before changing his major to journalism.

He thought about the first time he met Joel Sartore, a Lincoln native and National Geographic photographer. How he traded manual labor jobs for photography critiques and life lessons with the famed photographer who eventually became his mentor.

And he came to the conclusion that he couldn’t do lawn care forever. Sure, he liked it and he was even pretty good at it, but there was no way he could let go of photojournalism or even let it slump into the category of ‘hobby.’

Brian decided that instead of working for a newspaper or even one single magazine, he’d do his own stories, set his own schedule and find stories both locally and internationally. He discovered that he could plant flowers, mow lawns and do landscape design as a way to fund his international trips, and so far it’s worked.

He’s worked in places like Nicaragua, Indonesia, Kyrgyzstan and India. He laughs about the time he peed his pants while on a horribly rocky boat in the middle of the Caribbean Sea with some angry turtle hunters, and the time he was arrested in India only to have the local police feed him dinner and Facebook friend him before releasing him.

These are the kinds of experiences that Brian craves when he’s back in Lincoln. His work varies from week to week. Some weeks he’s more focused on lawn care and others he’s gearing up for a trip and doing research about the next country he’s going to visit.

In May he’ll be in Uganda with a group of photojournalism students from UNL and in August he’s heading back to Nicaragua to finish shooting a story about endangered green sea turtles.

Last year his first photo story was published in National Geographic. It was about the death culture in Indonesia, a story he’d had a strong hunch about and following his hunch paid off. In the process he made friends with translators, had coffee with dozens of village leaders and was able to expose a traditional way of life for a small but beautiful group of people.

These are the stories Brian thinks about when he’s adding mulch to a client’s flower bed, walking his dog, Murphy, or sitting in his backyard. They are the stories of people and cultures that have woven themselves into Brian’s own story in ways he can’t quite describe.

Sure, he said, he’s taking a risk to fly around the world with little more than a camera and an idea, but the people he photographs are taking their own risk when they open their lives and share their stories with him. Brian has lived small parts of people’s lives with them through the lens of his camera. What he’s seen has changed the way he sees life, how he lives life and how he wants to spend his time.

But the thing Brian said he keeps coming back to is that he’s lucky.

Lucky that he can run a business that helps fund his passions. Lucky that he’s surrounded by mentors and fellow photographers who help him refine his skills. Lucky that he has the stability to hop on a plane when he needs to and lucky that at the age of 35 he’s doing something he loves.

He’s lucky that he gets to take risks, and he doesn’t want that to ever change.

April 12, 2017

Love4

Matt Taylor

By storyhook

Walking into the Tavern – a bar nestled in the heart of the Haymarket – you would never know that the space has been anything other than the warm, inviting establishment it is today. With childhood pictures of regular customers lining the walls, dark wood, impeccably clean and comfortable – a place that offers an instant welcome.

The space is a good reflection of its owner, Matt Taylor, who confidently fills the role of young entrepreneur and owner of two Haymarket businesses. A path he didn’t set out to take, but one that has provided a place to grow and directly impact the city of Lincoln.

When Matt started college, he wasn’t sure what he wanted to do, but figured that the Finance Department at UNL would provide some essential tools to learning about business and managing money.

While finance seemed pretty straightforward, the actual work he experienced during an internship proved to be tedious and far from the type of work he was looking for.

It wasn’t until midway through his education that he took a job checking I.D.s at The Bar and found a surprising connection to real-world business. Each night, he left energized by the person-to-person interaction and the money he was able to earn.

The owner, Neal Grummert, turned out to be the best business mentor Matt could have asked for. Neal took a serious approach to the way he ran things and had thoughtful business practices in place – constantly investing in his employees and keeping an eye on what was going on in the Lincoln business community.

Matt rose quickly in the ranks at The Bar, gaining experience in each role, and eventually becoming the general manager. The Bar provided a place to apply what he was learning in school. After classes, Matt would head to work and sit down with Neal, discussing things like product placement, profit and losses, and even business culture. They were always looking twelve months ahead on how to develop the business.

In 2009, just after Matt had graduated from college and was finding a good rhythm at work, he felt the ground drop out from under him when his boss unexpectedly died. The loss of his mentor-friend and end of their shared plans left Matt floating aimlessly. He applied for all sorts of of jobs and tried to find firm foundation.

Eventually Matt met with his dad and cast a vision for a downtown bar in the former Crescent Moon Coffee building. His dad loved the idea and agreed to the proposal, putting up his home as collateral for a line of credit.

Over the next two months, the space was overhauled and filled with high top tables and bar stools. Matt wanted to create a place geared toward the 25 and older crowd who wanted something different than the college bar scene. It was an idea that took hold quickly.

“After four months, we had made back our initial investment. It was a good time to start a business… I think now is an even better time with all of this opportunity.”

Matt’s success propelled him forward, and in 2013 he decided to launch a second bar, The Other Room, just behind The Tavern. Through his travels, he had witnessed the revival of the speakeasy type bar in big cities and decided to bring the idea to Lincoln.

One of Matt’s liquor representatives, Miles Kos, introduced him to Jill Cockson, an award-winning mixologist, whose reputation helped provide an instant clientele and the passion for her craft matched the vision Matt had for the business. Jill formed a menu of unique specialty drinks while Matt designed the intimate space, complete with hidden door.

Owning two different bars gives Matt the opportunity to offer quality drinks and distinct experiences to people visiting the Haymarket. He values the conversations he has with whoever comes through the door and sees this engagement as the heart of his business.

“A bar can be an interesting human behavior experiment. Every day, I meet all kinds of people – from the homeless man coming in asking for change, the traveling salesman who has decades of experience or the person sitting at the bar who has been married for years. It’s a constant exchange of story, experience and learning what has worked and what hasn’t.”

Matt looks toward the future and is always considering how he can grow and improve. He listens to podcasts and reads articles focused on small business and entrepreneurship. He regularly sits down with other small business owners from around town with no agenda other than conversation and learning. He also sees the wisdom in taking his time to make sure he’s taking good care of the people and businesses he’s currently managing.

Like the historic buildings Matt occupies, his work ethic and priorities point directly to the past. To a mom who daily encouraged him, to the boss who believed in his ability and trusted him with big responsibilities, and a dad who borrowed against his home because he believed his son could make a dream happen.

On a daily basis, Matt reflects on this spirit of generosity and continues the legacy of believing that a good business keeps people at the heart of the process. His story is not only adding to the positive growth of the business community in Lincoln, but to the character and reputation of the city – as he brings attention to the things that really matter.

March 1, 2017

Love2

Case Maranville

By storyhook

Managing over 200 apartments means that late night phone calls are just part of the job.

There are the usual stories – of good folks paying their rent and friendships that form. And then there are other sorts of tales – of the electricity going out in an apartment because of vandalism or a tenant whose mugshot happens to make the papers.

Fortunately, these are the more unusual situations in residential property management, but Case Maranville recognizes that with each new tenant, there is always an element of risk.

Case has worn many hats over the years, and each venture has had elements of uncertainty. He has been a musician of a nationally known band, has a degree in wildlife management, is an entrepreneur, an audio engineer, and currently co-owns a residential property business with his brother.

Despite the variety of his experiences, each situation has helped inform Case’s perspective and has pushed him to continue to take paths that occasionally involve risk.

Before his property management days, Case played bass and toured with a band he helped form called Vota.

While in the music industry, he and his bandmates understood they couldn’t sit around and wait to be discovered – they had to create their art while simultaneously figuring out how to make it profitable. By devoting themselves to their craft and forging partnerships and connections within the music industry, they were able to tour and perform in front of thousands of people.

“I learned a lot about working within a partnership and learned about self-determination. Those lessons help me now in the business I run with my brother Cole.”

In 2006, Case began to realize that he needed to begin considering a career move when his wife Lindsey gave birth to their first son River. While the band had been a great fit before kids, it soon became apparent that touring and having a family wouldn’t remain sustainable.

Case left the band and he and Lindsey decided to move from their farm just west of Lincoln and into a house in the heart of the city.

“This was in 2008, just before the housing market crashed, so the banks looked at our credit and didn’t think twice about letting us take out a second mortgage. We rented out the farm and I quickly started learning what it meant to be a landlord.”

While he and his family settled into their life in Lincoln, Case found a job working as an audio engineer for a large church in west Omaha. This job provided him with a good baseline income, the ability to use his expertise in sound and music and the flexibility to slowly begin exercising his entrepreneurial mind.

One day, Case’s brother Cole called him up to propose a business idea. He had been reading books about investments and thinking about rental property in Lincoln and in the meantime had found an intriguing opportunity in the form of a duplex for sale near downtown Lincoln.

Neither brother had any idea that this initial purchase would take them to the place they are today, with 236 residential units in 37 buildings throughout the Near South neighborhood.

“We now offer a variety of options. We have a lot of tenants aged 20-30 looking for the interesting old converted houses near downtown. We also have people with fixed incomes and those who need subsidized housing.”

Case said that his work has become a really good fit for his personality.

The job requires him to be a “finder” – one of his favorite things to do – of the right properties to buy and the right tenants to fill those spaces. He likes that he gets the opportunity to provide good housing situations for all different kinds of needs and strives to provide fair, good service for his tenants.

He also finds his interpersonal and problem-solving skills being put to use. From lease agreements to conflict resolution, Case finds that forthright, respectful communication is key to maintaining good tenant-landlord relationships.

“I’ve learned a lot about people in the last eight years. Property management is 50% about the buildings and 50% about humanity.”

Case appreciates the opportunity to work alongside his brother and to be invested in the work together, recognizing that they both bring important things to the table.

One of the elements Case most appreciates about his work is the opportunity for both freedom and control, something that has slowly come as the business has developed.

“Owning your own business is a 24/7 thing. It’s just the way it is. There are eventual perks though – being able to control your own schedule. I want to work hard, but not be a slave to the job. I will work hard for those ends.

“For now, music is on hold and that’s ok. That’s how it’s supposed to be. We still have music around the house. Even the 19-month-old will get on the mike when we’re all hanging out down in the basement. You have to remember that just because things are on hold doesn’t mean it’s over. The things you love will come back around.”

Every business story or idea Case speaks of is laced with a thoughtful approach. He is not simply a straightforward engineer or businessman, nor is he an artist who can’t figure out what he’s about. His self-determination is evident and the ease with which he moves speaks to an inner confidence and peace.

Case isn’t on a crusade, but seems to intuitively understand that the risky things in life are sometimes the most valuable. He works hard to make sure he remains engaged creatively and thoughtfully as he serves the people within his sphere of influence.

February 15, 2017

Love5

Erik Hustad & Gabe Lovelace

By Asha Timperley

It started with a food truck.

Scratch that.

It really started with a conversation over a sandwich.

Erik Hustad and Gabe Lovelace grew up together. They’re first cousins, former band mates and friends. Now, they’re the co-owners of Honest Abe’s and Ground Up Kitchen.

Back to that sandwich… Erik graduated from culinary school in Seattle and worked in the restaurant business before moving back to Lincoln. He was itching to start his own thing and he had a few ideas.

This is where Gabe comes into the picture. Erik and his wife, Jess, would come over to Gabe and his wife, Emily’s, house to try out new recipes. This was a pretty common practice for the couples – it gave them an excuse to hang out and eat really good food.

That night, while experimenting with a new chicken salad sandwich recipe, Erik pitched his idea for a burger joint to Gabe. They talked about it briefly and then moved on to a different topic.

Gabe called Erik up a few days later saying something like… “Hey, were you serious about that burger idea? Because, I’d be up for it…”

Erik responded with a question… “What would you think about being my partner in some sort of restaurant?”

Gabe was all in.

“I was his third option,” Gabe said with a laugh, looking over at Erik.

“I didn’t even know he was interested! And he was the only one who said yes, quit his job and came to run this ridiculous food truck,” Erik said.

While Erik had the food know-how, Gabe had the love of food and a desire to find a new job. Gabe had started and quit college three times, worked in the healthcare industry, dabbled in music and had a long list of mediocre jobs.

So, the cousins started a food truck. While they talked about the burger idea, they quickly realized you can’t make good burgers very quickly in a food truck, so they ran with a sandwich and mac and cheese concept they called GUP Kitchen – ‘GUP’ was short for Ground Up.

They got a loan from the bank, spent nearly all of it on buying a truck and trailer and then opened up for business on what felt like a sub-zero temperature day in November 2011.

“I think my mom was our only customer that day,” Erik said with a laugh.

Within their first year of business, Erik and Gabe secured a brick and mortar shop near 70th and Vine streets where they launched Honest Abe’s, their burger concept, in August 2012.

The burger idea took off fast and the guys were a little surprised. They’d meant for Honest Abe’s to be a casual burger joint with a small, but specific menu and really good fries, but things seemed to balloon overnight.

Ten months later the duo opened Sebastian’s Table, a Midwest tapas-inspired restaurant.

They went from spitballing ideas over sandwiches to running three different restaurants in a matter of years. It was hard work and Erik and Gabe put in long hours those first few years because there was a lot at stake – they had wives, kids and mortgages. They dipped into their savings to try new things, take manageable risks and hire people they trusted.

Things were going well, but not every venture was a success. Eventually they shut down the GUP Kitchen food truck, they started and closed Sasquatch Cafe, Sasquatch Bakery and Como Se Taco. In the fall of 2015 they closed Sebastian’s Table.

“My all or nothing, dream big or go home mentality has played a factor in our successes and our failures,” Erik said. “And Gabe’s steadiness and conservative nature is the one of the reasons those successes didn’t crash…”

But it was through opening so many restaurants that Erik and Gabe learned what works and what doesn’t… and Honest Abe’s is what’s working really well, they said. It’s why they opened a second location downtown and why they’re thinking about expanding the brand even more.

It doesn’t mean they’re giving up on other restaurant ideas, not a chance, but they’ve learned a lot about how to run and maintain a restaurant in Lincoln.

As their business has grown, Erik and Gabe have learned how to step back, delegate and hire people they trust. They put a big emphasis on hiring the right group of people to create a culture that values people and the community.

They’ve also learned about themselves, how they work best together and what they’re not willing to sacrifice for their business.

These days, Erik said he gets to tuck his kids in at bedtime every night, and that’s not something he’s willing to compromise, and Gabe agrees.

The thing about Erik and Gabe is that they’re writing their own story. They’re not into industry standards or following strict guidelines. Instead, they’re propelled by their trust in each other and their belief in investing well in people.

Their collective story may have started with a band, a food truck and a conversation over a sandwich, but that’s not where this story ends.

September 21, 2016

Love7