The Challenge
Most dance studios lean into soft pastels and elegant script fonts—but Greater Impact needed something… greater. Their mission goes beyond dance, shaping students into confident, purpose-driven individuals. The challenge: How do you create a brand that captures both the beauty of movement and the depth of their mission?
The Approach
We broke from the expected. Bold typography, dynamic design elements, and a color palette with edge gave Greater Impact a visual identity that stood out in the dance world. More than just pretty, the brand now carries weight—reminding students and families that while dance is an art, life’s bigger than the routine.
We LOVE the new logo. It’s a little out of my comfort zone, but am digging the way it works for us!
Sydney Larson - Owner
Greater Impact Dance
A brand as powerful as their purpose—one that moves people before the music even starts.