The Challenge
Rebrands are tricky. Rebrands while acquiring multiple agencies? Even trickier. GTA Insurance Group needed a new identity that felt strong enough to unify their growing network but flexible enough to retain the trust of local clients across Nebraska. The challenge: How do you build a brand that feels both established and approachable?
The Approach
We crafted a brand that balanced credibility with warmth—modern yet familiar, professional yet personal. From a refreshed visual identity to messaging that spoke directly to their diverse client base, every element reinforced confidence and connection. The result? A brand that felt less like a corporate overhaul and more like a natural evolution.
We are so happy with how our rebrand turned out. The process has been very seamless and everyone is very excited to start repping our fresh look.
Katie Griess - Marketing Manager
GTA Insurance Group
A seamless transition, a stronger presence, and a brand that grows as they do.