The Challenge

Drive-thru tech is all about speed and efficiency—so why did Highmark’s brand feel stuck in park? Their outdated look didn’t match the cutting-edge solutions they provided, and with growing competition, they needed a fresh identity that kept pace with their innovation. The challenge: How do you turn a brand into a fast lane for credibility and recognition?

Our Job

The Approach

We gave Highmark a full-speed makeover, starting with a sleek new logo that set the tone for their modern, tech-forward presence. From vehicle wraps to business cards, handouts to a revamped website, every touchpoint was designed to be as sharp and efficient as the solutions they offer.

Wow! Ooh, la-la and a thumbs up from me. When can we launch this thing?!

Alex Vorobieff - CEO

Highmark Communications

A brand that moves as fast as they do—eye-catching, professional, and built for the road ahead.