It's time for Brand Cards!
This exercise will help us identify key brand characteristics. To play, categorize each of the cards into one of the following 4 groups. Don't forget to check the backside too!
Click Next to go to next card.
Who I am
Place cards in this group that describe who you are.
Click Next to go to next card.
Who I am not
Place cards in this group that do not describe who you are.
Click Next to go to next card.
Who I wish to be
Place cards in this group that describe how you wish to be percieved.
Click Next to go to next card.
Discard
This group is for cards that just don't fit in any category. Don't worry, it's OK to discard a lot of cards!
Click Next to go to next card.
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Sincere
Clever
1/50
-
Vintage
Modern
2/50
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Wise
Geeky
3/50
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Reserved
Welcoming
4/50
-
Scholarly
Savvy
5/50
-
Best in class
Ordinary
6/50
-
Careful
Adventurous
7/50
-
Bold
Quiet
8/50
-
Realistic
Idealistic
9/50
-
Trusted
Cutting edge
10/50
-
Technical
Intuitive
11/50
-
Every day
Momentous
12/50
-
Mysterious
Relatable
13/50
-
Refined
Raw
14/50
-
Rational
Radical
15/50
-
High end
Basic
16/50
-
Pessimistic
Optimistic
17/50
-
Artistic
Scientific
18/50
-
Certain
Curious
19/50
-
Simple
Complex
20/50
-
Focused
Multifaceted
21/50
-
Analytical
Emotional
22/50
-
Free
Secure
23/50
-
Formal
Casual
24/50
-
Aggressive
Laid back
25/50
-
Exclusive
Approachable
26/50
-
Dependable
Surprising
27/50
-
Professional
Playful
28/50
-
Respectful
Cheeky
29/50
-
Traditional
Progressive
30/50
-
Effortless
Rigorous
31/50
-
Rugged
Graceful
32/50
-
Opinionated
Open-minded
33/50
-
Calm
Energetic
34/50
-
Sophisticated
Wide eyed
35/50
-
Mass market
Niche
36/50
-
Subtle
Vibrant
37/50
-
Serious
Fun
38/50
-
Conventional
Experimental
39/50
-
Austere
Glamorous
40/50
-
Industrial
Organic
41/50
-
Disciplined
Relaxed
42/50
-
Nostalgic
Futuristic
43/50
-
Steady
Dynamic
44/50
-
Practical
Imaginative
45/50
-
Standardized
Crafted
46/50
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Big
Small
47/50
-
Proud
Humble
48/50
-
Accomplished
Budding
49/50
-
Timeless
Current
50/50
All Finished!
