A Few of My
I pulled together a few examples that feel most relevant to Procept BioRobotics. This work shows how I help technical, innovation-driven teams simplify complex stories and sharpen positioning around real clinical and commercial goals. It highlights creating memorable materials that connect with the right audiences. The work spans messaging, product storytelling, event promotion, and hands-on creative production. I hope you enjoy!
Interview Supercut
Johnson & JohnsonInterview Supercut
Rather than treating a conference as a one-off event, I structured content capture as a strategic asset generation effort. A single day of filming became a long-tail library of social proof, peer credibility, and brand reinforcement across multiple formats. The approach maximized ROI and extended visibility well beyond the event.
StoryHook fills a lot of gaps for us including video production, photography, website design, marketing planning, and technical writing. They have brought value to our company well beyond what we have invested.
- Virtual Incision
Surgeon Testimonial – Raskin
Virtual IncisionSurgeon Testimonial – Raskin
To bridge the innovation gap, VI needed trusted clinical voices. I structured the piece to highlight authentic physician perspective while reinforcing safety, confidence, and forward momentum in robotic surgery. The testimonial served as credibility leverage in conversations with both surgeons and institutions.
System Overview
Virtual IncisionSystem Overview
We identified a messaging gap: the technology was impressive, but understanding lagged. I helped step back from internal assumptions and widen the narrative to make the system accessible to both clinical and non-technical audiences. The explainer reduced friction and expanded comprehension across stakeholder groups.
The caliber of work was exceptional and strategically aligned. What stood out most was the efficiency — every opportunity was fully leveraged, creating far more value than we expected.
- Horizon Surgical
RAS Startup Website
Horizon Surgical
RAS Startup Website
After first-in-human trials, Horizon needed its digital presence to match the weight of the milestone. I partnered with leadership to clarify narrative flow, audience segmentation, and credibility signals before the press release went live. The refreshed site supported surgeon, investor, and partner confidence at a pivotal moment.
Visit the WebsiteNot Boring Customer Testimonial
WorkshopNot Boring Customer Testimonial
Workshop wanted to leverage customer proof in a way that felt true to their brand rather than defaulting to a traditional corporate format. I helped reposition the testimonial as a story-driven asset that reinforced core product value while differentiating from competitors’ predictable messaging. The result was a piece that strengthened credibility and social proof while standing out within the communications space.
Lung Cancer Awareness
Johnson & Johnson
Lung Cancer Awareness
The objective extended beyond awareness—it was adoption support. I developed clear, compassionate materials that helped hospitals confidently promote screening while reinforcing J&J’s commitment to public health. The initiative supported downstream utilization through trust-building rather than direct promotion.
Conference Door Drop
Johnson & Johnson
Conference Door Drop
MONARCH sought awareness in a crowded conference environment where direct product messaging risked blending in. I structured a curiosity-driven approach that teased value and drove traffic to the booth and symposium. The goal was measurable engagement and pipeline development, not just impressions.
“Design That” Explainer
BVH Architecture“Design That” Explainer
BVH sought to elevate its role in the community beyond traditional architectural services. I helped frame the educational series as a broader brand narrative around design-driven problem solving and community impact. The resulting animation served as both awareness-building and brand repositioning, reinforcing architecture as essential infrastructure rather than a transactional service.
StoryHook tailored their approach to match our expectations and delivered a campaign that truly reflected BVH. They guided the process with the right balance of candor and encouragement, elevating our rigor and passion along the way.
- BVH Architecture
MIRA Product Launch
Virtual IncisionMIRA Product Launch
Following FDA approval, VI needed a launch moment that reinforced category leadership. I aligned messaging and visual tone around a premium, innovation-forward narrative designed to energize surgeons, media, and investors simultaneously. The launch asset functioned as both announcement and positioning statement.
Brand Positioning Film
Calmwater FinancialBrand Positioning Film
Following a recent rebrand, Calmwater needed to reintroduce itself in a way that felt authentic and aligned with its values. I worked with leadership to clarify the firm’s voice and core principles, ensuring the brand narrative extended beyond visuals into substance. The resulting positioning film helped reestablish trust with existing clients while creating a confident foundation for future growth.
Photorealistic Product Animation
Virtual IncisionPhotorealistic Product Animation
Virtual Incision needed to immediately communicate elite engineering and category-defining innovation. I worked upstream on positioning to ensure the visual language reflected technical excellence and long-term ambition, not just product features. The resulting homepage animation became a signal asset—establishing credibility and reinforcing VI’s place at the forefront of surgical robotics.
Tradeshow Booth Display
Sovato
Tradeshow Booth Display
Following a visual rebrand, Sovato needed its physical presence to match its new identity. I structured the booth around a clear messaging hierarchy and consistent visual system to strengthen brand recognition and attract the right audience. The materials were designed to serve beyond one event, creating durable assets aligned with long-term positioning.
Tradeshow Banners & Device Renders
Horizon Surgical
Tradeshow Banners & Device Renders
Horizon was entering a critical visibility phase and needed to project legitimacy to investors and industry stakeholders. I translated complex CAD engineering into photorealistic visuals that elevated perception from “early-stage device” to “mature, investment-ready platform.” The booth presence helped position the company as technically sophisticated and ready for its next milestone.
LinkedIn HQ Vision Film
GenslerLinkedIn HQ Vision Film
During the construction of LinkedIn’s new headquarters, Gensler wanted to maintain employee excitement and reinforce confidence in the vision before the space was complete. I helped shape a forward-looking narrative that overlaid architectural renderings onto work-in-progress footage, allowing teams to see and feel what was coming. The film functioned as both morale-building and expectation management, aligning internal stakeholders around the future of the project.