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A Few of My
Favorite Recent Wins

Prepared for PROCEPT BioRobotics

I pulled together a few examples that feel most relevant to Procept BioRobotics. This work shows how I help technical, innovation-driven teams simplify complex stories and sharpen positioning around real clinical and commercial goals. It highlights creating memorable materials that connect with the right audiences. The work spans messaging, product storytelling, event promotion, and hands-on creative production. I hope you enjoy!

Fractional Marketing Leadership Page
Interview Supercut
Video

Interview Supercut

Johnson & Johnson

StoryHook fills a lot of gaps for us including video production, photography, website design, marketing planning, and technical writing.  They have brought value to our company well beyond what we have invested.

- Virtual Incision

Surgeon Testimonial – Raskin
Video

Surgeon Testimonial – Raskin

Virtual Incision
System Overview
Video

System Overview

Virtual Incision

The caliber of work was exceptional and strategically aligned. What stood out most was the efficiency — every opportunity was fully leveraged, creating far more value than we expected.

- Horizon Surgical

RAS Startup Website
Web

RAS Startup Website

Horizon Surgical
Not Boring Customer Testimonial
Video

Not Boring Customer Testimonial

Workshop
Lung Cancer Awareness
Content + Print

Lung Cancer Awareness

Johnson & Johnson
Conference Door Drop
Content + Print

Conference Door Drop

Johnson & Johnson
“Design That” Explainer
Video

“Design That” Explainer

BVH Architecture

StoryHook tailored their approach to match our expectations and delivered a campaign that truly reflected BVH. They guided the process with the right balance of candor and encouragement, elevating our rigor and passion along the way.

- BVH Architecture

MIRA Product Launch
Video

MIRA Product Launch

Virtual Incision
Brand Positioning Film
Video

Brand Positioning Film

Calmwater Financial
Photorealistic Product Animation
Video

Photorealistic Product Animation

Virtual Incision
Tradeshow Booth Display
Branding + Print

Tradeshow Booth Display

Sovato
Tradeshow Banners & Device Renders
Content + Print

Tradeshow Banners & Device Renders

Horizon Surgical
Conference Display Video
Video

Conference Display Video

Sovato
LinkedIn HQ Vision Film
Video

LinkedIn HQ Vision Film

Gensler

Ugh!

Does the term ‘marketing’ give you a migraine? We get it.

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