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Kevin Heim

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When people meet Kevin Heim they quickly notice that he’s all about tennis.

From his Wilson-branded clothing to his light but permanent tan lines, Kevin knows tennis because he’s been playing or coaching for the better part of 30 years. He’s the current executive director at Woods Park Tennis Center, but he laughed about the fact that he never thought he’d be living in Lincoln.

When Kevin was in high school, he remembers hearing a professional tennis player say, “Tennis is like an education, it can write a ticket to just about anywhere…” and that thought stuck with Kevin as he navigated his life on and off the court.

As a kid, Kevin played any and every sport he could. He grew up in a cul-de-sac in Ralston, Nebraska, where he and his friends would spend hours playing games with whatever balls and bats they could find in their garages. Kevin said at one point he pulled out his dad’s old, wooden tennis racquet and used it in a game, but the racquet broke after just a few swings.

The summer after 5th grade is when Kevin really started to zero-in on tennis. He saw a flier at school for summer tennis lessons and he and his friends signed up. The classes were very casual, Kevin said, and while they learned a few key skills, the ‘lessons’ quickly diverged into a competition of who could hit the ball the furthest. However, he quickly saw that tennis was fun.

Over the next few years, Kevin and his friends rode their bikes to the local tennis courts to play for 3 hours at a time. Then, they’d ride home, order a pizza, watch the professionals play on TV and then go back out to try and hit some of the shots they’d seen on TV.

During his freshman year of high school, Kevin made the varsity tennis team. He didn’t have many expectations, but was excited to learn more and be on a team with experienced players.

When it came time for college, Kevin received a tennis scholarship to play at Midland University in Fremont, Nebraska. He loved his time on the court and went to Nationals where he realized that tennis was so much bigger than just Nebraska or the U.S.

Kevin earned his education degree and then moved to Milwaukee where he taught at a high school and coached the tennis team. During the summers he worked at a tennis club where he grew the program from 60 kids to 600 adults and junior players over an 11-year period.

His summer work started out as a way to fill his time, but then it became about sharing his love of tennis with students. Kevin said tennis often gets labeled as a sport that’s reserved for country club members, but that was never the case for him. He loved that tennis helped him be a well-rounded kid and it was a fun way to spend his time.

Kevin was extremely successful as a high school coach and with his summer work, but he still felt like he wanted to do more. He heard about a job opening for the head tennis pro at Wood Tennis and he decided he’d try his hand at moving back to Nebraska.

But it wasn’t an ideal move. When Kevin came to Lincoln in 2009 he was in his early 30s and there wasn’t much to do in town. The situation he walked into at Woods Tennis wasn’t ideal either.

The facility was falling apart, they had staffing issues and their numbers were steadily decreasing. The place needed help, but that’s what attracted Kevin to the job.

Before he’d even landed the job, Kevin was dreaming up new facilities, programs and initiatives to help Woods Tennis grow. The center had a long and strong history and he knew he could help rebuild that – which is exactly what he’s done.

Kevin walked out the front doors of Woods Tennis and hung a right, walking toward a chain-length fence that zoned off a construction area.

“That’s it,” he said, pointing to a large plot of dirt.

Next spring, that dirt will be replaced by a new, indoor tennis facility, equipped with 6 courts. And those big white bubbles that currently house the indoor courts, they’ll be gone, a fact Kevin is more than happy about.

Since his move to Lincoln, Kevin has worked to rebuild the reputation of Woods Tennis. He’s restructured the classes, hired a new tennis pro, spearheaded a Capital Campaign and taken over as the executive director. Woods Tennis has become a place for everyone in the community – young, old and people of all socioeconomic backgrounds.

Kevin said he’s also loved coaching a group of wheel chair athletes for the past eight years. Several of the adult chair players have participated in tournaments all over the country, with a handful of them winning their division at the US Open. 

He’s seen the community at the Center grow and thrive despite its dated facilities. And while Kevin said he can’t wait for the new facility to be open in the spring, seeing adults and kids come early and stay late in less than ideal conditions has shown him that the culutre at Woods Tennis trumps the physical setting.

Kevin has also earned a reputation of his own. Sure, people around town know him as the guy who runs Wood Tennis, but he’s also the guy who found his own story through tennis.

He said the sport taught him a lot about himself. About discipline and determination, hard work and perseverance. It was through tennis that Kevin met his wife, developed a passion for the community and worked to make the sport fun and accessible to as many people as possible.

So much of Kevin’s story revolves around tennis. But there’s also so much of Lincoln’s tennis culture that’s connected to Woods Tennis and directly connected to Kevin Heim – and that’s a reputation he’s proud to have earned.

Alicia Reisinger

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There are at least three candles burning in Alicia Reisinger’s house at any given time. The smells vary from day to day, but today it smells like oranges, the holidays and fresh air all rolled into one.

It’s luxurious and inviting, homey and relaxing. And it’s exactly what you’d expect to experience when you walk into someone’s home who makes candles.

Alicia is the proud owner of Wax Buffalo Candle Company. A business she runs out of her kitchen with toddlers in tow, three assistants and a whole lot of yummy smells.

But to Alicia the smells are just part of her everyday life, they came out of necessity – she has babies and bulldogs  – but they also came to life after a season of transition.

Alicia calls this season “the quiet season.”

She didn’t have a job and her days were spent caring for her baby and spending time with her feisty, 80-year-old grandmother, Ferne. This season was slow and simple, rich and meaningful. It was also hard and confusing because it was so different than what Alicia was used to.

The years prior to this season were anything but quiet. Alicia and her husband, Jonathan, were videographers who lived in Chicago – a city that perfectly matched their love of all things artistic and creative. Alicia describes it as the season when she and Jonathan became “them.” They lived in an apartment over a funky soap shop, worked hard, stayed up late and learned how to love each other.

But like all seasons, this one ended after Alicia found out her grandmother was battling her third bout of cancer. So, she and Jonathan packed their bags and moved to Nebraska to spend time with a woman who had shaped so much of Alicia’s life.

Making the transition to Nebraska was challenging, but it was also a new adventure for Alicia and Jonathan. They originally planned to stay for just a year, but as they grew their family and got more connected to the community it just made sense to stay.

When Alicia’s grandmother died in 2013 things felt quieter than they ever had. She’d lost her grandmother, but also one of her best friends, and she wasn’t sure what to do next.

As she grieved, Alicia started making candles, something she and her grandma would frequently do together and the first scent she poured was cinnamon – their favorite scent. She dug in deeper, researching the benefits of soy candles and buying the best oils to create clean and crisp smells.

Then Alicia started to think about how to associate smells with stories, starting with her grandma and then creating other scents that told the stories of different seasons in her own life.

She has a candle called Armitage Street, named after the street in Chicago where she and Jonathan lived after getting married.

As she developed her scents, Alicia slowly started giving away her candles as gifts to friends. Eventually, they asked her if she’d consider selling her candles in stores.

“No way!” she said. “I could never sell these! If no one buys them I’ll be embarrassed.”

Well, let’s just say, Alicia wasn’t embarrassed.

She made 12 candles to sell in a local shop in Lincoln and a few weeks later the shop called and asked for more – they’d run out. So, she poured 12 more.

Things went on like that for a while as Alicia slowly grew her company into what’s now a Midwest brand being sold in 35 stores across 11 states.

It’s astounding and overwhelming, Alicia said, because she never imagined that pouring candles in her kitchen would turn into a full-fledged business.

Some days, all of her countertops are filled with freshly poured candles and Alicia and her 5-year-old, Navy, and 3-year-old, Satchel, spend the day packing up boxes to be shipped to customers.

And while Wax Buffalo was started by Alicia, it’s really a family business.

Alicia said Jonathan really spoke into the brand and handles even the smallest details like packing up the car with candles before a big market trip.

“We’ve always been a team,” Alicia said. “We work better together… and a big part of who we are is being a part of the other person.”

The couple also still tackles video projects together, sometimes taking their kiddos with them to wherever their next adventure awaits.

But that’s really the core of Alicia’s story – learning to be ready for the next adventure, whether it’s a quiet season or a chaotic one.

That’s the thing about seasons, they change, and Alicia is getting ready for a whole new adventure. At the end of October, she’ll be having their third baby, just in time for the busy holiday season.

But she’s not too worried about it. There doesn’t seem to be much that slows Alicia down these days, and the baby, well, she said she’ll just strap him on and wear him around as she pours candles or sells them at the markets.

“Everything becomes this magical family adventure,” she said.  “It’s better that way.”

Andrea Faas

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These days, Andrea Faas doesn’t get out of the office much. She has emails to answer, phone calls to make, programs to coordinate and a whole stack of paperwork she needs to tackle.

It’s funny, she said, because her work is to encourage people to do the exact opposite of what she does all day.

But when she does get a chance to escape her work, Andrea leaves her office and walks.

Her office is located on a wildlife preserve that’s surrounded by native grasses, nearly 9 miles of trails, Nebraska wildlife and a pond.

It’s in this kind of setting where Andrea said she can breathe deepest and just be. Nature has always been a place where she’s found comfort, freedom and strength – it’s personal for Andrea and has been a strong theme in her story for as long as she can remember.

As a kid, Andrea was digging in her backyard, poking at bugs and splashing around in the creek behind her house. Her childhood was about discovery and adventure, and so much of that shaped her desire to learn more.

When she was 12 years old, she and a friend biked across the state of Iowa. It was exhilarating and challenging, and she remembers thinking, “I did that?! I can do anything!”

It was an empowering moment for a young girl, and Andrea said she knew then that she could take on new challenges, have adventures and survive to tell about them.

In high school, a school counselor encouraged Andrea to do some volunteer work. Andrea saw an opportunity at Fontenelle Forest in Omaha where she was tasked with caring for mice. It wasn’t glamorous, but it was her first step toward a career.

Andrea moved up from caring for mice to feeding them to snakes and then helping out with summer camps. When it came time for college she tried out UNL and UNO before transferring to the University of Minnesota.

During school Andrea chose to study abroad in Ecuador for a year, adding yet another level of adventure to her experiences. She lived with a host family, worked at a biological research station, learned with researchers from around the world and worked with local farmers.

Andrea said she remembers trying to soak up as much information as she could about the culture and the natural resources in her new home.

When she returned to school after studying abroad, Andrea knew she needed a hands-on job after she graduated. She was offered a position at Fontenelle Forest and eagerly jumped in to work.

But Andrea was always on the lookout for her next adventure. After a few years in Omaha she packed her bags and drove out to California to work at a few schools in and around Yosemite. It was an amazing opportunity with gorgeous scenery and so much to learn and teach.

People would often ask where she was from and when she said Nebraska they’d say, “What’s in Nebraska?!??!”

Sure, Andrea thought, Nebraska didn’t have the ocean or mountains, but there was something about the expansive plains and awe-inspiring Nebraska sunsets that she missed in California. Plus, she missed her family, so after a two years she made the trek back home.

Andrea took a job with Nebraska Game and Parks and logged thousands of miles across the state. She saw places and people, natural sites and one-of-a-kind species that all contributed to the beauty of Nebraska.

She also put down some roots of her own, getting married and then having two children. Her family moved to Lincoln when she heard about a job opening at the Pioneers Park Nature Center, and a few years later she was named the Center’s Coordinator.

This has been Andrea’s first ‘office’ job. It’s different than working in the field, and yet, it’s her position that encourages people to get out and explore. It’s a job that’s less about the building she’s in and more about the land and environment that surrounds her building, and that’s what she loves.

Andrea said a lot of kids love the outdoors, but they often grow out of it as adults. For her, it just stuck. It’s been a consistent and familiar theme in her life, and it’s also an appreciation she hopes to instill in her children and anyone who visits the Nature Center.

“You don’t have to understand everything you see here,” she said. “You just have to get out and experience it.”

That’s why Andrea gets out of the office whenever she can to walk. Whether it’s a 30-minute hike or just a few minutes taking deep breathes, nature is where Andrea feels the most like herself. It’s her therapy, her friend and her story – and now, it’s what she shares with her community.

Pepe Fierro

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It’s nerve-wracking to open a business, and Pepito ‘Pepe’ Fierro has done it three times.

As the owner of Pepe’s Bistro, Pepe serves up vegan and vegetarian inspired Mexican dishes that feature ingredients from local farmers and vendors. The Bistro is his dream come to life, and he’s taking his third stab at making his concept stick after a few ups and downs over the past few years.

But resilience is in Pepe’s blood. He’s overcome more than just low profits and small customer turnout during his life.

Pepe was raised by a single mom who made the most out of every situation. She made little things, like meal time, an adventure by using leftovers in surprising and delicious new ways, Pepe said. She was extremely innovative and didn’t waste food, mostly because they couldn’t afford to waste.

At the age of 14 he started working in the restaurant business and dropped out of school when he was 17.

As he got older, Pepe stayed in the restaurant business even when he moved to Florida and tried out college. After a few years he dropped out to keep working. Pepe said he had so many ideas, but he never managed to find the right fit. He liked architecture and art, cooking and sustainable living techniques, but there wasn’t one degree that fit his long list of passions.

Eventually, Pepe was on the move again. He jumped in his station wagon and drove until he felt like stopping, which is how he ended up in Lincoln.

He lived out of his car for a few months while he worked and saved money for an apartment. Pepe said he felt out of place being a 37-year-old, homeless waiter, but he liked Lincoln and thought maybe it was where he could really start something of his own.

Over time, Pepe found ways to make Lincoln his home. He dug an old bike out of a dumpster and made friends at a local bike shop who graciously helped him fix up the bike to ride to work. He discovered the farmers market and the abundance of fresh, locally grown produce. And then Pepe started dreaming a little.

He thought to himself, ‘Why don’t more restaurants use this amazing produce? Why couldn’t I open a tiny shop that served fresh, vegetarian Mexican food?’

But Pepe quickly discounted his idea. After all, he was broke and opening a restaurant was definitely not a possibility. However, he started experimenting at home with vegetarian entrees that he could serve his customers, IF his dream ever became a reality.

In the meantime, Pepe kept waiting tables and fishing bike parts out of dumpsters. One day while driving around to garage sales in the Havelock neighborhood, Pepe stumbled across a space that he immediately thought would be perfect for his dreamed-up restaurant. He excitedly started sharing his idea with the woman who currently rented the space and she offered to pitch his idea to the owners.

“Oh no,” Pepe said. “I’m broke! I’m just a waiter! I couldn’t afford to do this.”

Despite all his protesting, the landlord offered Pepe an incredible deal on the space and Pepe couldn’t refuse.

So there he was, a restaurant owner with a million ideas except for where to begin. Pepe quickly furnished his space with mis-matched chairs and tables that he picked up at garage sales and decorated the walls with bike parts and other artwork. Then, he started on the food.

He focused on using seasonal vegetables and simple techniques to deliver fresh, creative entrees to his customers – and it worked. Pepe quickly gained a following of vegetarian and non-vegetarian fans who loved his simple methods and tasty food.

From 2008 to 2012, Pepe’s Bistro was located in Havelock and then he decided to move the business to Indian Village with the hope of reaching more customers. It was a big move and while it offered him more space, the flow of customers slowed down so much that he had to shut his doors in early 2016.

When this happened Pepe said he was a wreck. He’d had his dream, moved his restaurant to grow and then ended up losing what he’d worked for. He’d created a place that valued community, sustainability and championed the local farmers, but suddenly it was gone.

Then, the phone rang.

The owner of Indigo Bridge offered Pepe some space in their coffee shop to serve up food. So over the summer Pepe transformed a 10×10 area of Indigo Bridge into his mini restaurant.

He reopened Pepe’s Bistro on August 1, offering a daily special and his beloved chips, salsa and guacamole.  

Pepe is relieved to be cooking again. He had a big smile on his face as he dished up roasted vegetable tacos and topped them with cabbage and pico de gallo. Despite the many ups and downs in Pepe’s story, he’s thankful for where his story has led him.

He came to Lincoln on a whim, but quickly made the city his home. He made friends, supported local businesses and added his own flair to the restaurant industry.

Pepe’s story is about resilience, asking questions, making things better and never quitting. He’s a man with lots of dreams, one of which is playing out in front of him, and the rest… well, Pepe said he’ll never be done dreaming.

Rebecca Ankenbrand

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Like lots of American kids, Rebecca Ankenbrand grew up eating and making her fair share of chocolate chip cookies.

There was just something so warm and comforting about the melted chocolate chips, and Rebecca figured out early on that she was a young chocolate-addict.

These days, Rebecca’s love of chocolate has only intensified. But this time when she reaches for a bag of chocolate, it’s not the store-bought variety – it’s her own concoction.

Over the past few years Rebecca has trained herself in the art of bean-to-bar chocolate making. She buys her own cacao beans, roasts them, grinds the cacao and mixes up her own form of chocolate magic.

As the chocolate maker at Sweet Minou, located inside of Cultiva Labs on 25th and Randolph streets, Rebecca’s days are filled with the noise of grinding beans, spinning bowls of tempered chocolate and the rich aroma of chocolate. 

But Rebecca doesn’t just love the taste of chocolate, she’s fascinated by the wide variety of cacao beans from around the world.

During high school, Rebecca said she transitioned from her beloved milk chocolate to dark chocolate. She started reading articles about the health benefits of dark chocolate, researching how it’s grown and processed and how beans from different countries vary in flavor.

Some cacao beans have an almost fruity taste, and others are more fermented and earthy. While it didn’t take much, if any, training for Rebecca to love chocolate, she has since trained her palette to know where the cacao beans are grown when she tastes chocolate.

Her research opened up a whole new world of chocolate. Soon, she was buying the most unique chocolate wherever she could – online, on family trips or at speciality stores. When her mom asked her what she wanted for Christmas one year, Rebecca sent her to an online chocolate retailer.

Over time chocolate became Rebecca’s hobby instead of just her favorite treat.

In college, Rebecca studied English and French before studying abroad in France. She was shocked to see that every small town she visited in France had its own chocolate shop and chocolate culture. Rebecca took specific side trips to various regions where she could learn more about chocolate making and taste confections from around the world.

When she got back from her trip she worked toward her Master’s degree in French, but also started experimenting with chocolate on the side. She’d bring in treats to her classmates and family members and they all said the same thing – “Learning French is great, but maybe you should make a career out of chocolate…”

She tucked that thought away while she finished her Master’s degree and tried to figure out what she wanted to do next. Rebecca knew she wasn’t interested in teaching and she wasn’t ready to get a PhD, so she decided some kitchen experience might help her with chocolate making.

She started working at Cultiva, chopping and prepping food for its high volume of customers and she really enjoyed the experience. Eventually the owners of Cultiva found out that Rebecca was making chocolate in her spare time and asked her if there was some way they could incorporate her chocolate into the shop. So, in December 2015, Rebecca  and the Cultiva owners officially launched Sweet Minou.

It’s been a great collaboration, Rebecca said, because Cultiva is obsessed with great coffee in the same way that she’s obsessed with chocolate. She said it feels pretty great to call herself a full-time chocolate maker, and her hope is that this is just the beginning.

Rebecca laughed a little when she thought about her high school self being obsessed with buying and tasting chocolate. It seems a little silly, she said, and yet also completely normal.

Rebecca makes chocolate because in some way she feels like that’s what she’s supposed to be doing. It’s her way of supporting ethically sourced materials, creating a unique product and establishing her own chocolate culture in Lincoln, Nebraska.

When she tells people she’s a bean-to-bar chocolate maker they often give her a funny look because it’s not a ‘typical’ job, but that’s yet another thing Rebecca loves about her work.

Her story is about moving toward her passion, learning and taking risks. She has carved out a place for herself in the world of chocolate and she’s determined stay in her sweet spot.

Glen Parks

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Glen Parks sat down in the cafeteria at the Nebraska State Capitol and folded his hands on the table in front of him.

“Well, where should I start?” he said.

Glen’s story is complicated. It involves a lot of countries, a lot of jobs and a lot of moving. But it’s a story that’s landed him and his family back in Lincoln – a place they didn’t really imagine their story playing out.

Glen’s parents were missionaries who were based out of Nebraska, but lived internationally in places like the Philippines for much of his childhood.

Living abroad was a natural part of Glen’s life and it was a common denominator when he met his wife, Bec, during college. The couple loved exploring new cultures together and imagined their life would eventually take them abroad.

Glen said shortly after they were married he vividly remembers sitting in a coffee shop with Bec and another young couple dreaming about their futures. The four of them decided they wanted to do something big, something that involved working to end sex trafficking in countries like India and Nepal. So right then and there they made a pact to make their dreams more than just words.

It was an exciting and sobering moment, Glen said. It felt like their lives had just changed, and in many ways they had.

The two couples went their separate ways but met up once a year for the next four years to continue planning.

At this point, Glen was finishing up law school at UNL while their friends were based in India working with the International Justice Mission (IJM) doing human trafficking work.

It was a strange period of waiting, Glen said, because while they were excited about possibility of moving and working in another country, their family was starting to settle in Lincoln. 

But in 2006 the right time finally came for Glen and Bec to move their family to India, and they were relieved to do the work they’d dreamed of in that coffee shop.

It was a difficult transition. They uprooted their lives, Glen left a great job, and they moved – but they knew the timing and the purpose was right for their family.

Over the next four years Glen watched as their dream turned into a reality. He headed up the legal department of their new firm and slowly built relationships that allowed their team to rescue girls from sex trafficking and prosecute brothel owners.

It was satisfying work that engaged Glen’s legal skills, critical thinking and passion, but he was also in awe of what he was seeing happen to his family.

Glen watched his children love and embrace another culture, he watched his wife encourage women who had lived through horrific situations and he watched his family grow together.

That’s the thing about traveling abroad, Glen said, family is your constant.

In 2010, Glen made the difficult decision to step down from his role at the anti-trafficking firm he’d started. He and his friend had different visions for the firm and Glen decided he’d walk away instead of ruin a friendship.

But his family didn’t leave India. They stayed rooted in their community and Glen taught law classes at a local university. Their plan was to stay in India long-term, but during an 8-week family trip to the U.S. in July 2015 Glen’s visa was suddenly cancelled and his visa application was denied. Bec and the kids returned to India to pack up without Glen and a letter arrived in December telling the family they had one week to leave the country. 

So, they came back to Lincoln. Glen took a job at the Capitol working as a term-clerk for a Supreme Court Justice. It was work he was excited to take on, but the job had an expiration date – August 1, 2016.

So, once again, they were in adjustment mode.

Now what?

An uncertain future has been a consistent theme in Glen’s story. It’s not a surprise, and he’s used to doing his part and then trusting that all the pieces will come together.

But even though it’s not new territory, it’s still uncomfortable. Glen’s children are now 17, 16, 14 and 12 and they recently adopted a 11-year-old boy.

And yet Glen knows that another strong theme in his story has been sufficiency and grace. He’s seen situations turn around in ways he’s never imagined, he’s been offered jobs that are a perfect fit for his skills and he’s lived in places where his family has thrived despite immense difficulties.

Glen’s story has been about learning when to wait, go and stop. It’s been one with unplanned adventures and lots of growing, but all of it has taught Glen to be present in his current situation.

Right now, being present means leaning in to Lincoln. It’s not where he expected to be, and yet, he knows it’s where he and his family need to be. 

Luann Finke

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Luann Finke wanders among the shrubs, flowers, trees and ornamental grasses at her nursery. She stops to take note of a few particularly lush leaves, point out an intricate flower and notice an area of new growth on a young tree.

She and her husband, Rich, have owned and run Finke Gardens and Nursery for almost 30 years. But Finke Gardens is not just a place to buy plants, Luann’s biggest goal is to educate customers and the community.

The best way she teaches others is by example. Luann’s life is focused on sustainability and conscious decision-making. It’s a way of life she came by naturally as a native of Geneva, Nebraska, who grew up in her family’s garden.

“For my family, gardening was a way of life,” she said. “You produced the food that you ate throughout the year.”

She remembers her father and grandfather planting and maintaining their massive garden while her mother worked in the kitchen to cook and can the harvest each year. Between the two jobs, Luann found herself in the garden more than the kitchen as a child and grew to love the subtle, yet intricate details of plant-life.

While she loved gardening, Luann didn’t intend to make it her career. In college, she worked her way through five different majors before discovering horticulture. She didn’t know what type of job it would provide for her, but the subject matter fascinated Luann and soon she was hooked.

As an undergraduate student, Luann was the first employee at the Nebraska Statewide Arboretum and traveled around the state collecting cuttings and seeds from native plants. She was quickly immersed in a culture of shared knowledge and a mission to diversify the availability of native plants throughout the state.

She went on to earn her graduate degree from the University, which is where she met Rich. The two were students in the same department and shared a passion for learning and educating others about plants. They worked on community projects, spoke at the State Fair about plant diversity and helped people understand plants in a way that wasn’t being taught anywhere else. After graduating, Rich and Luann got married and continued their work together.

They were a good team. So, when people started asking Rich and Luann for help with their personal gardens, the plant duo decided it was time to start their own company.

At that point, neither of them had business experience. Luann had worked in the Nebraska Extension office and served as the Education Director for the Nebraska Statewide Arboretum, but she’d never run her own business. Despite their lack of experience, Rich and Luann knew their business needed to do two things – offer a great diversity of plants and earn a reputation as an honest business that did things right.

Those are two tenets that have served the Finkes well over the years.

When they started out, Rich and Luann grew all of their own plants at their acreage, just outside of Lincoln. Now, they’ve moved their production to a 7-acre stretch of greenhouses and fields between 66th and 70th streets, just north of ‘O’ Street.

In the “old days” they sent out a paper newsletter to customers and neighbors touting their sales and informing readers about planting and growing tips. Now, this newsletter only comes in digital form.

When they started out, Luann was uncertain about how to promote their new business. Now, she handles all the marketing, speaking and community events that she can to connect with the community.

But what hasn’t changed over the past 30 years is Luann’s passion for sustainability. Even small things like recycling and efficient water usage are key elements of her work that reinforce her values. When a customer asks her for plant suggestions, she’s quick to inquire about their location and soil content, so that she can determine what kind of plant would thrive in their environment. 

But it goes a little deeper than that. Luann’s work isn’t just during business hours, it’s a lifestyle. At home, she and Rich plant a garden and have all sorts of plant experiments growing around their house, and Luann has taken up cooking and canning as a way to keep fresh, local produce in her home during the year.

By all definitions, Luann is an expert at what she does. She’s studied, researched and worked in the field to hone her craft, but unlike some other experts, she’s not afraid to share what she’s learned.

Her story is about using her knowledge to better serve others.

The sharing is what keeps her going. Whether she’s handing out her personal pesto recipe to a customer or teaching a class at the greenhouse, sharing is what Luann does best.

When Luann retires, she dreams of inviting small groups of people out to her acreage to host garden-to-table cooking classes. They’ll learn, taste and experience the joy of being connected to where their food comes from.

But Luann isn’t thinking of retiring anytime soon. She has plenty of work to do, and that’s just the way she likes it.

Amy Barrett

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Amy Barrett has lived in the same house in Lincoln for 23 years.

She’s watched the neighborhood kids grow up, go to college and start families. She’s seen the trees in her backyard transform from small saplings into massive leaf monsters. And she’s seen herself change too.

When she moved into her house, Amy was far from home. Now, no place feels more like home than Lincoln, Nebraska.

Amy was born nearly 8,000 miles away from Lincoln in Manila, Philippines. She was one of eight children and grew up in a very traditional Filipino family.

When Amy was 17 she met and married her husband, Wayne, a native of Houston, Texas. It was a big deal that Amy dated and married a foreigner. Her parents were strict, and while Amy respected their wishes, she also liked to push the boundaries. She had a secret job, dated without her parents knowing and dreamed of someday leaving the Philippines.

After Amy and Wayne got married, they moved to Singapore for Wayne’s job in the oil industry. It was just the kind of excitement Amy had dreamed of experiencing.

Singapore was a city with lots of energy and diversity. Amy quickly made new friends with people from all over the world. She learned how to cook all types of ethnic food and was a sponge for information about her friends’ various cultures and traditions. It felt like Singapore was Amy’s new home.

But after having two children and being frequently on the move with Wayne’s job, they decided to move their family to Lincoln, Nebraska.

They landed in Lincoln during December of 1993 with no winter clothing, but they were anxious for a quieter and more stable place to raise their children. Amy plugged the boys into school and went to work making their new house into their permanent home.

It was a major adjustment. The boys missed their friends and it was a huge culture shift to move from a busy city like Singapore to the east side of Lincoln. But in a way only Amy could, she quickly went to work making new friends and carving out a place for her family in the community.

She found the people of Lincoln to be friendly and open, willing to share advice and connect with her family. It was refreshing despite all of the transitions her family had faced. Lincoln started to feel more like home.

Shortly before Amy’s 40th birthday, Wayne was diagnosed with lung cancer. He battled the disease for three months and then passed away suddenly.

Amy was shocked. The man who’d given her so much and loved her family well for more than half of her life was gone.

But Amy also isn’t one to give up. She was heartbroken by the loss of her husband, but she also had an amazing support group of friends that she’d built while they’d lived in Lincoln.

“It was hard, but it makes you stronger,” she said. “You survive.”

And that’s what Amy has done. A few years before Wayne died, Amy took classes to become a nail technician. Growing up with six sisters had taught Amy a thing or two about doing nails and the rest came naturally. She worked at a salon in town to make some extra money and loved the way it allowed her to socialize and do something she enjoyed.

After Wayne died, Amy continued working to support herself and her sons. She quickly built up a steady flow of clients who appreciated her meticulous work and friendly personality. Amy said she’s had a few of the same clients for nearly 15 years.

That’s the thing, Amy is just one of those people who others can’t help but enjoy being around. She’s an outgoing and warm lady who likes hosting big dinner parties with lots of home-cooked food for all of her guests. These big meals remind her of her mother who would make enough food for the whole neighborhood, because, as her mother would say, ‘You never know who’ll stop by for dinner.’

Amy operates a lot like her mom in that way. She’s hospitable and easy-going, but she’s also not afraid of hard work. Her story has been about adventure and exploration, but also heartache and resilience.

The difficult parts of her story just make her more thankful for the good things she’s experienced. Things like meeting and marrying her second husband, Don, being a grandmother and even simple pleasures like gardening or catching up over drinks with a nail client.

Amy’s story starts with an adventurous girl who dreamed of leaving home. Now, her idea of home isn’t some exotic city, but a house in east Lincoln with her husband, her dogs and a whole lot of friends – and that’s just fine by Amy.

Levi Nelson

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Levi Nelson has lived his entire life in Lancaster County – and he has no plans of moving anytime soon.

It’s the place he grew up, where he learned, met his wife, works and is raising his kids. It’s also the place where his story has taken shape. In small bits and pieces Levi has learned what he likes, what he’s good at and why all of that matters.

He’s learned to be content, and that’s no small thing for a 28-year-old to claim.

Growing up, Levi said he was always tinkering with something tech-related. In high school it was programs like Photoshop and After Effects. He and his friends would goof around with the programs, until he realized he was actually pretty good at coming up with creative solutions. He’d never actually considered himself creative, because he couldn’t draw or paint, but the computer gave him the tools to express himself creatively.

Fast forward 5+ years and Levi is graduating from UNL with a Marketing degree and starting a job at Anderson Auto Group.

He described his job as being the one-man, in-house ad agency. Levi was responsible for anything under the marketing umbrella, including media buying, filming commercials and managing the budget. He learned a lot and really put his degree to work.

After leaving Anderson, he had a short stint as the Creative Director at Reliant Studios before doing freelance work full time.

Doing freelance work gave Levi the freedom to pursue projects that he loved. He built websites, shot videos and worked his creativity into every project he touched. He was constantly reading up on the latest gear and digging into more technical aspects of coding than ever before. The challenge of creating something useful was addictive and he loved finding the best solutions for his clients.

But as he did more work, his client list grew and the amount of work became overwhelming. Levi had a decision to make – he either needed to hire someone to help him or cut back on the number of projects he took on. He also had a third option – quit freelancing – which was exactly what he did.

Levi said he wanted to move out of advertising work and start building products, so he joined the best digital product company in town – Hudl.

He was launched into the world of product design where he was surrounded by experts and submerged in the startup scene. Soon he was one of the growing number of young people around town sporting a bright colored Hudl shirt and sneakers, and it was a perfect spot for him to grow in his skills.

Less than two years later, Levi took another risk with a new startup and joined the team at Travefy, a company that makes group and corporate travel simple.

It’s been a good move for him, and it’s made him appreciate the unique atmosphere that working in a startup brings. He’s part of a team that’s full of humble experts who are passionate about solving problems and maximizing their combined skills.

But Levi’s story isn’t just about work. It’s about doing things well.

Working at two local startups has made Levi think about starting his own business. He’s a self-described pessimist who sees problem after problem and he started to wonder if it was wrong for him to be solving ‘first world problems’ when there were bigger problems in the world. He’s consistently asking himself how to fix so many of the problems he sees.

But here’s the thing, Levi said he won’t be starting a company anytime soon.

He’s not lazy or lacking in ideas, but it’s just not the right time.

Levi said he’s seen how much time and energy it takes to get a company up and running. And for him, this is just the wrong season in his life.

Right now he’s working on being a trusted employee, an available husband and a good dad. That might sound simple or humble, but over the past few years Levi said he’s learned how to be content in where he’s at in life. He’s learned how to prioritize and not get ahead of himself.

He’s a guy who works hard and digs into his community. He invites his neighbors over, plays with his kids and also loves reading up on the latest coding techniques out there.

Just because he isn’t starting the next Hudl doesn’t mean his story is any less important. Levi gets that, and it shows.

His story is about living in the now, focusing on the present and doing what matters most in the simple and everyday moments.

Brooke Mullen

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“I love your necklace!”

It’s a phrase that Brooke Mullen hears a lot, and it’s not just about her necklaces. It’s her purses, scarves, rings, bracelets – basically all of her accessories.

Brooke has great style, but she also knows where all of her accessories were made. She knows the names of the artisans, where they live and how they learned their craft.

She knows all of this because Brooke owns Sapahn (pronounced “s-uh-pawn”), a fair-trade and ethically sourced accessory shop that she runs from Lincoln and Thailand.

She and her husband, Matt, have lived in Thailand for the past eight years and Brooke spends about three months in Nebraska every year to visit family and host Sapahn trunk shows.

It seems like a rather odd career choice for someone who spent most of her growing up years in Lincoln, Nebraska, and yet, Brooke said she’s not at all surprised by the kind of work she’s doing.

It’s adventurous and exciting, risky and stressful and it’s 100 percent Brooke.

But Sapahn is not why Brooke and Matt went to Thailand in the first place. Their main goal was to learn.

Matt worked toward his Master’s degree in Human Rights and Brooke worked with local nonprofits. Eventually Brooke also got her Master’s degree and Matt moved on to a PhD, but in the process, Brooke noticed something about Thailand.

The Thai people are exquisite craftsmen. Brooke spent lots of time visiting busy markets, talking with the men and women who made made blankets, scarves and jewelry and then she’d ask them where she could see these items being made.

“In our village,” they’d say.

Much to their surprise, Brooke would eagerly ask them to take her there.

“But it’s 12 hours away,” they’d protest.

“That’s ok,” she’d say. “When can I come with you?”

Brooke had a lot of conversations like this at the market, and they were followed up with long, hot bus rides to small Thai villages.

That’s really where Sapahn started, with Brooke watching in awe as a local artisan intricately created a one-of-a-kind item using a method passed down from generation to generation.

But it was also a little sad, Brooke said. So many of these talented artists couldn’t afford to take their goods to sell at the larger markets in big cities. Brooke was determined to find a better way for these people to display and sell their creations.

Around the same time, Matt and Brooke met Marie Tu. She was a bright, happy girl who worked and took care of her family. She had some education but knew that she needed more to properly provide for her family.

Matt and Brooke offered to help her earn some extra money to put toward her tuition.

Brooke packed up a few suitcases full of purses, scarves and jewelry on their trip back to the United States and hosted a small trunk show, with all the proceeds going toward Marie’s tuition money. She called her trunk sale ‘Sapahn,’ the Thai word for bridge, because she was bridging a gap between people, cultures and communities. She sold out in one night.

They raised $1,000 on that first trip, and much more over the next few years for Marie’s tuition.

But all of this got Brooke thinking – if people loved the items she was bringing back to the States, maybe there was a way to help these Thai artisans and provide people with high-quality goods.

And that’s how Sapahn turned into a business. What started out as a way to earn scholarship money, morphed into a model that now provides 10 Thai communities – involving 500 artists –with a fair return on their handmade goods.

This is what she’s spent the last six years doing, growing Sapahn between Lincoln and Thailand.

In Thailand, Brooke spends time with each of the artisans, collaborating on new designs that she launches every year. She looks for inspiration at local markets, picks out fabrics and plans for the upcoming season.

Back in the U.S., things slow down a little bit. Brooke hosts trunk shows, meets with fellow entrepreneurs and spends a lot of time dreaming about how she wants Sapahn to grow.

It’s all been very organic, but also intentional, Brooke said.

The growth of Sapahn has been slow but steady, and people are really connecting with her mission. And for Brooke, that’s the best part.

She’s not just selling pretty accessories and she’s not just running a business, Sapahn is about exposure. It’s about giving local artists a chance to be heard, a chance to tell their story and a chance for others to get involved.

Brooke loves it when people ask about her jewelry, scarves or purses. It’s an open door to sharing about the people who are behind the items that she wears every day, but it’s also a window into Brooke’s own story.

Brooke has made the story of others her story. She’s leveraged her curiosity and passion in a way that helps others, and she’s asking her customers to do the same.

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