The Challenge
Kitchen Sink started as a one-woman operation, with its founder handling everything to bring her baked goods to life. She had big dreams—she believed in her product and the joy it brought people. But as a small business, she needed a brand that could compete while staying true to her unique style. Our challenge was to honor her vision, acknowledge her limitations, and push her toward projects that would build her brand and drive growth.
The Approach
We dug into what makes Kitchen Sink special—its bold flavors, over-the-top creations, and the personality of its founder. The brand needed a traditional bakery feel with an unexpected twist. We paired nearly neon colors with a fresh logo and filled a new website with cascading cookies and pop tarts, creating a visual experience as unforgettable as the sugar rush her treats deliver.
The thing I appreciate most about working with StoryHook is their creative approach to branding. Rather than creating an image that’s trendy, they really took the time to dig in to what drives my business.
Allison Newgard - Owner
Kitchen Sink Bakery
A bold, high-energy brand that perfectly captures Kitchen Sink’s playful edge, helping it stand out, attract new customers, and solidify its place in the market.
