The Challenge
Revolutionizing surgery takes more than groundbreaking technology—it takes trust, clarity, and a brand that evolves alongside innovation. For over a decade, Virtual Incision has been pioneering MIRA, a robotic-assisted surgical platform small enough to fit in the palm of a hand. But breaking into the surgical robotics space required more than an engineering breakthrough—it demanded a brand that communicated credibility, precision, and ease of use. From product education to investor communications, every touchpoint needed to reinforce their vision and leadership.
The Approach
StoryHook has been there from the beginning, crafting an identity as sophisticated as the technology itself. It started with a logo that would become the face of innovation and extended to illustrations that simplify complex surgical concepts. We designed the user manual to be as intuitive as the device itself, ensuring surgeons could confidently learn and integrate it into their workflow. Product photography and video content highlighted MIRA’s sleek design and functionality, while event and launch materials ensured Virtual Incision stood out in a competitive industry.
StoryHook fills a lot of gaps for us including video production, photography, website design, marketing planning, and technical writing. They have brought value to our company well beyond what we have invested.
Shane Farritor - Co-Founder & CTO
Virtual Incision
A decade of strategic storytelling and design that has helped establish Virtual Incision and MIRA as pioneers in surgical robotics.
Virtual Incision is redefining surgery with MIRA, a miniaturized robotic-assisted surgical platform. To support their innovation, they needed a brand as precise and forward-thinking as their technology. For over a decade, StoryHook has helped shape their identity through design, photography, and video, positioning them as an industry leader.