Skip to main content

Mark Zmarzly

By

Mark Zmarzly knows where his story starts to take shape.

“It’s when I met my wife,” he said.

That answer might sound a little strange for a guy who’s in the startup world. But Mark said meeting his wife changed him because he saw his potential. It wasn’t that his wife asked him to be different or changed him in anyway, it’s that Mark started to clearly see what mattered to him and how to lean into his unique skills.

As a 20-something-year-old Mark was a driven, energetic kid who lacked direction. He had graduated with a bachelor’s degree, moved to Atlanta for a job, then moved back to Nebraska to figure out his next step. He moved in with his parents and waited tables at Lazlo’s, Lone Star and the Garden Cafe – which is where Mark first met his wife, Angie.

A few months after Mark was Angie’s waiter, they ran into each other. The two remembered each other, exchanged numbers and made plans to go on a date. Four months later the two were engaged and six months later they were married.

Now, 14 years and three kids later, Mark said meeting his wife was the fire he needed to figure out his next step in life.

“We were madly in love within a few days. And she didn’t care that I was a waiter who smoked and who ‘maybe would go to grad school.’ She didn’t care about any of that, which is why I started to care,” Mark said.

Mark stopped smoking and went on to earn his Master’s degree in English and creative writing and then he applied for a copywriting job at a bank consulting company.

Being in the banking industry had never been on Mark’s radar, but the job would give his family stability and he was ready to try something new.

He asked tons of questions and became fascinated with the psychology of finance. Mark was quickly promoted to the manager of his department and then asked to join the sales team.

He remembered thinking to himself, ‘Well, if I don’t do this then I won’t be growing, so I might as well go for it…’

Mark’s first few weeks in sales were rough. He was told to figure things out on his own, with no marketing budget and he even had a bank president swear at him over the phone. Needless to say, Mark quickly realized that he’d need to find a more innovative sales method. He started networking and hosting webinars on LinkedIn  and focusing on other tech-related ways to connect with banks.

By the end of the year, Mark had brought in more sales to the company than his manager.

That’s the thing about Mark, he’s a curious guy who can’t stop learning. He said his wife jokes that he’s ‘always got something cooking’ and Mark takes that as a huge compliment.

Figuring things out is just the way his brain works. He loves solving problems and finding solutions in the most creative way possible. Which is what ultimately led him to quit his job and start his own company.

Mark calls April 15, 2014, his “liberation day.” It was the day he quit corporate America to start his company, Hip Pocket. Mark launched a software company that creates apps to help people make better financial decisions from their phone in just a few minutes. It was his take on the best way to help people and banks communicate better about valuable savings and finances.

For the past two years Mark has spent his time building his company, developing new ideas and speaking at conferences. He’s crazy about work and hates the thought of anyone outworking him. This attitude has paid off. Mark’s company has been successful in a short period of time and he recently raised over $21,500 in a Kickstarter campaign for their newest app, Hip Money

But fast growth has its own challenges.

Mark pointed to his arm and then pulled up the rest of his sleeve to show off a series of leaves, branches and colorful bird tattoos. He got the tattoos this year. Each bird represents a member of his family – his wife and kids. It serves as a visual reminder to take life “bird by bird.” To slow down, breathe, be patient and focus on what matters.

In startup culture those things are hard, Mark said. Life happens fast and you have to execute quickly, but Mark also doesn’t want to lose track of life.

And being patient doesn’t mean Mark subdues his passion or represses his driven personality. Instead it means working to find a balance.

It’s little things like disregarding his phone when he gets home in the evening, making dinner, doing yard work and playing with his kids. It’s about learning to celebrate the wins, to stop, listen and witness his family grow and change.

“These things fill up my bucket more than anything else,” Mark said. “Just being fully present.”

Getting married and having kids has given Mark some of the best motivation he’s ever had. Sure, he builds his company for his awesome clients, but he’s also doing it to secure a future for his family and to show kids kids what life can be.

Mark’s realized that his work life and home life aren’t separate. They feed off one another, and in the end it’s the combination of the two that make his story one that matters.

Buzz Vance

By

He doesn’t wear a special suit, no gloves or mask. Just jeans, a t-shirt and his baseball hat. He moves slowly but deliberately, he knows what he’s doing. After all, he’s being doing this for 36 years.

‘Buzz’ Vance is a beekeeper.

No, his real name isn’t ‘Buzz,’ but his fitting nickname did come into play before he became a beekeeper.

What started out as a hobby in graduate school has now turned into a part time business that keeps Buzz pretty busy in addition to his regular job.

On Wednesday afternoons during the summer, Buzz is with his bees. He’ll check on the majority of his 50 hives, containing somewhere between 40-50,000 bees each, looking in on the queen bees, honey levels and the overall look of the hives.

He gets almost giddy around the bees, proudly talking about their fierce loyalty to the queen and pointing to the areas of liquid gold they’ve already created in the combs.

Simply put, Buzz loves bees. That’s probably not surprising at this point, but his love of bees actually came from a long-held fascination with bugs.

As a kid, Buzz was that toddler picking up and prodding every bug he could get his hands on. His mother encouraged his interest in bugs by taking him to the local library to check out any book he could about every bug variation.

Remember his nickname? Well before it was ‘Buzz,’ his uncle gave him the nickname ‘Bugs’ because of his unending interest in any and every bug he saw.

In college it seemed only natural that Buzz chose to study entomology at UNL. He went on to earn a Master’s degree, and while in school his friends changed his nickname of ‘Bugs’ to ‘Buzz’ and it just stuck.

During graduate school Buzz started tinkering with his first two bee hives. He was fascinated by how the bees understood their intricate roles and how they created such a delicious byproduct.

But being a beekeeper has never been Buzz’s full-time gig. He was a pastor and has also worked multiple jobs within the Nebraska Department of Agriculture.

Over the past few years, Buzz has really kicked up his beekeeping. He wanted to see if he was up for the challenge. He said it was kind of like a competition he had with himself to see how much honey he could produce with the bees he had.

At one point he had so much extra honey that he needed to start selling it, and that’s when he got a booth at the farmer’s market. Now, he has a long list of regulars who ask for honey throughout the year – even though he only harvests honey twice during the summer.

It’s a lot to keep up with, but Buzz likes the challenge.

He says he produces somewhere in the neighborhood of 250 gallons of honey each year. It’s a lot of honey, but also a lot of bees… the actual count of bees is probably somewhere in the millions he said.

When asked if he’d been stung a lot, he laughed.

“Oh yeah,” he said, but it doesn’t really bother him. The bees don’t mean anything by it, and they really only get aggressive when they feel threatened.

But Buzz doesn’t just have bees for the honey, he does it to learn. He raises queen bees, maintains his 50 hives and extracts and bottles all of his own honey. It’s not an easy or simple process, but for Buzz, it’s about learning.

“You can never learn everything there is about bees,” he said. “They are complicated and fascinating, and I still learn new things about bees after 36 years.”

If Buzz could go back to school just to study bees, he’d do it. But for now, he’s content tending to his hives and mentoring new beekeepers about the delicate process.

Being outside with his bees is where Buzz comes to life. It’s the place he smiles the most and gets excited about the intricate details of the bees and their work. He’s proud of what he does and the way he’s cultivated a hobby into a business, and it’s what makes his story that much sweeter.

Tamara Kaye

By

Tamara Kaye runs her business out of her garage, but it’s no ordinary garage.

The floors are white with bright-colored splatter paint, the shelves are lined with bins full of feathers and googly eyes and rainbow-colored storage closets line the back wall.

Tamara actually doesn’t call the space her garage, she calls it Art Planet.

It’s a place she dreamed up five years ago, and offers art classes, events and activities geared toward encouraging imagination and growth for everyone who participates.

But it’s not just a place for kids. Tamara created Art Planet just as much for adults as for kids, and it really started as a way to rebuild her own life.

In 2011, Tamara felt stuck. She had a Fine Arts degree and a Master’s degree in special education, but her creativity had dried up and she didn’t feel like herself anymore.

Her mind was full of questions – What now? What’s next? Will I make it?

Tamara was navigating a painful divorce, homeschooling her three kids and trying to figure out a way to support herself.

She had a friend ask her if she’d ever thought of combining her two degrees to form a hybrid job, and that’s when Art Planet was born.

Tamara had always been a creative kid. She grew up doing art projects at a little table in the family room and her mom encouraged her to pursue art when she got to college.

But after college, life sped up. She had kids, life was busy and she started to question if doing art was even a good use of her time. Maybe she wasn’t an artist after all? Maybe it didn’t matter. Art is just for fun anyway, right?

Lies, lies lies.

Tamara knows those thoughts were lies because of the fact that when she’s creating art she feels free and uninhibited, she feels alive and like herself.

“Art is not an end unto itself,” Tamara said. “It’s not meant to just hang on the wall and look pretty, art touches the human spirit in a way that other things cannot.”

For Tamara, art has been a way to restore herself, but it’s also been about helping others do the same.

Over the years, Tamara has grown Art Planet into a space that hosts birthday parties, family events, after school art classes and even dates. She mentors young artists and hosts summer art camps.

Her business has grown, and she’s proud of what she’s cultivated – both for her family and her customers. But something was missing. After four years of building Art Planet, Tamara wanted to do more.

Sure, people were coming to Art Planet and it was great, but what about the people who couldn’t get to her garage?

So, Tamara started The ArtReach Project, a non-profit that works to integrate art into the community. It’s been less than a year since she’s started this project, but it’s already taking off in ways she never imagined.

Tamara explained that each ArtReach project looks different. So far she’s helped organize a traveling art installation of a 3D Van Gogh painting that’s toured LPS. She’s worked with City Impact to design and create a student-made mosaic art for their new building. She’s inspired shoppers at Gateway Mall to create ornaments by painting on wood slices while they were spinning on record players. She’s even set up at coffee shops asking people to make pinwheels for a student-led organization, Fork in the Road, at Lincoln High. Currently she’s collaborating with Lincoln Parks and Recreation to make a 200+ foot banner of drawings made by people playing in parks to celebrate Lincoln’s nationally recognized status as a ‘Playful City’.

Her goal is to get anyone she can involved in her latest project, despite their age and skill level.

Sometimes people timidly walk past her booth or shy away because they say they’re not ‘creative’ or ‘artistic’ enough.

Tamara can totally relate.

Her story is about questioning her creativity, and coming to the realization that everyone is created to be creative. She’s learned that art can simply be fun and expressive, it doesn’t need to be intimidating or overly complicated.

To say that art has been a major player in Tamara’s story would be an understatement. It’s given her courage, a career, joy, confidence and compassion.

Art is Tamara’s constant. It’s her way of reaching in and reaching out, it’s how she found her story again and it’s how she’s giving back to the community.

Dan Sloan

By

Dan Sloan’s world revolves around coffee, but he’s not an addict or snob.

He has a Milano in the morning and maybe another in the afternoon, but that’s about it. If he happens to have a cup of coffee that’s not great when he is traveling, it’s no big deal. Actually, it’s kind of a good thing, he said, it just reaffirms that what his team is doing at The Mill is as good as he thinks.

Dan has been part of The Mill since his early 20s. He’s gone from doing the books, to roasting the coffee and managing the staff to being an owner. He’s seen the coffee shop expand from a coffee corner to two full-scale shops.

A lot of his story has been shaped by the growth and expansion of The Mill, but Dan’s story has also shaped the organic and eclectic feel that’s present at The Mill today.

Let’s start at the beginning.

It was the late ‘70s and Dan was finishing his accounting degree at Union College. He was a numbers guy looking for his first job and a professor told him that the bike shop down the street needed someone to help with their books, so Dan applied and got the job.

At the time, the bike shop owner had a small coffee area in a corner of the shop. Nothing fancy, just basic coffee for the people who shopped. Over time, the shop owner fell in love with coffee and wanted to sell gourmet imported coffee to customers.

“That was the genesis of The Mill,” Dan said.

Now, The Mill has become a Lincoln staple. It’s a go-to spot for studying, newspaper reading or even a first date. Dan looked around The Haymarket Mill, scoping out his patrons for the day, as he described how he enjoys watching different crowds of people filter in and out of the coffee shop.

There’s a certain group that shows up at The Mill on Sunday mornings and another that occupies the late-night, weekday hours. So many people have integrated The Mill into their routine, and to Dan that’s special.

When it comes to running the shop, Dan described his approach as more evolutionary than revolutionary, meaning he didn’t necessarily set out to do anything other than roast and sell great coffee, but they’ve catered their services and aesthetic to what customers have wanted.

“We’re about community as much as coffee … we’re a melting pot, a meeting place, a safe haven … and we hear people’s stories,” he said as he waved to someone across the shop.

The Mill has done well, Dan said. Are there ways they could be more profitable? Sure, but he’s not willing to compromise his community-focused shop just to be slightly more profitable, that’s not Dan.

And while running a local coffee shop might seem like a simple task, it’s not. Dan takes it personally. His employees are like his kids, his two locations are an extension of his home and every paycheck he writes is going toward important things like college tuition, gas, groceries, student debt or rent.

It’s heavy and even lonely at times, because running a popular coffee shop is a 24/7 job. But it’s a load he shares with his wife, and it’s also one Dan takes pride in. It’s a pride and work ethic that he connects to his dad who owned a bakery in a small Michigan town.

Dan can remember washing dishes in the bakery and pulling all-nighters with his dad to make sure the shop was stocked for the next day. He knows it wasn’t easy to raise four boys on a bakery, but it was what his dad loved and passionately pursued until he retired.

He’d often say to Dan, ‘If you don’t have pride in what you do, you have no business doing it.’ That’s why Dan has stayed tethered to The Mill after all this time, it’s the combination of his passion, the people, the ownership and the community – it’s satisfying work.

And while his accountant-turned-coffee-shop-owner title cues looks of confusion, Dan likes that his work is a nerdy-hippie hybrid.  He knows his experience in the corporate accounting world has shaped him as an employer and given him the tools to properly build and expand The Mill. In the same way, his people-driven coffee shop has brought out his extroverted side.

When Dan takes time to zoom out and look at the broader picture of his life, he’s not shocked that The Mill has been a consistent theme. He said he always hoped he’d be his own boss. He was never a traditionalist who played it safe. Dan likes risks and he values making his own mistakes.

His story is about building community, watching community grow and staying true to his values. He’s thankful for the stress, chaos and culture that a coffee shop has brought into his life and his story.

He’s Dan Sloan largely because of The Mill, so if you want to know Dan, just stop by The Mill.

Angela Garbacz

By

Goldenrod Pastries is closed on Mondays and is quiet except for the occasional hum of the mixer.  

Angela Garbacz is starting with macarons – espresso macarons with just a hint of cardamom. She pipes out the purple macarons with a quick flick of her wrist and then adds a sprinkle of sanding sugar to the top before putting them in the oven.

“I’m really on a coffee kick right now,” she said. “Espresso is in everything.”

This type of creative baking is exactly how Angela pictured Goldenrod. She wanted her pastry case to be filled with an assortment of pastries guided by her gut feelings and the availability of locally sourced ingredients, all while catering to alternative diets.

And for the past year that’s exactly what she’s created.

One day the Goldenrod pastry case might be filled with towering layered cakes, dairy-free muffins and macarons, and the next it’s stacked with gluten-free almond cookies, fruit galettes, mini cupcakes and gooey vegan cinnamon rolls.

It’s what Angela pictured when she was dreaming up Goldenrod, but it’s also so much more than she expected.  

Angela said she can’t remember a time in her life when she wasn’t baking. It was her childhood hobby until she visited a restaurant that was in cooperation with a culinary school and realized baking could also be her career.

She got her Food Science degree at UNL, worked in a handful of restaurants and then attended the French Culinary Institute in New York. Shortly after she graduated from culinary school, Angela discovered her own dairy intolerance and began making pastries to accommodate her dietary needs.

When people found out she made dairy-free pastries they eagerly asked for gluten-free, vegan and other alternative diet baked goods and Angela started experimenting with various flours, sugars, fats and flavors.

She got so busy that she quit her day job and opened up Goldenrod Pastries in May 2015.

Opening Goldenrod gave Angela a place try out new things and really engage with her craft. She cooks with precision, but also leaves room for experimenting.

She loves watching singular ingredients merge and transform into a cohesive treat that’s both beautiful and tasty. It’s satisfying work to create and feed others, she said, and most of the time she just wants to give her pastries away.

That’s the thing about Angela, she didn’t start a bakery to get herself noticed or even to be her own boss, she did it to meet a need in Lincoln.

She started off simply with a blog and a few followers, but the day she opened her doors she had a line of people waiting to try her pastries.

She started off as a lone shopkeeper and baker and is now the boss to five hardworking employees.

She started off with a vacant space in the cutesy College View neighborhood and has transformed it into a place where life happens.

Angela and her staff have made cakes for sweethearts and expectant mamas, only to have them show up in the shop a few months later with engagement rings new babies. And last week a kid asked his girlfriend to go to prom with him at Goldenrod.

Angela is a woman with a clear creative vision, but even she didn’t anticipate the kind of growth and support she would receive from the community. Take one look at the Goldenrod Pastries Facebook or Instagram feed and you’ll notice people commenting, tagging friends and planning dates to meet up at the shop.

Goldenrod has become more than a place to eat pastries, it’s become a place where people want to be. It’s not something Angela manufactured or planned for, it just happened, and it’s beautiful.

So much of Goldenrod feels like home. It feels safe and comfortable, it makes you want to stay and be yourself. And all of Goldenrod is Angela. She didn’t just breed community out of nothing, she’s intentional about the way she runs her business, reaches out to customers and cares about her roots.

Her story has quickly become a part of Lincoln’s story. A story of creating and sharing, of welcoming and inviting.

“This is my life, this is everything I do,” Angela said, looking around her shop. “So if I’m not happy and grateful for everyone who comes in the door then it doesn’t matter, so I really don’t take a customer for granted.”

Steve Glenn

By

Steve Glenn gets giddy when he talks about work.

Almost a giggly, middle school girl kind of giddy. He listed off the agenda for his Friday afternoon, consisting of an assortment of phone and in-person meetings extending from 12:30 until after 6:00 that evening.

“Doesn’t that just sound like a fun day?!?!!” said Steve as he looked up from his calendar. He wasn’t being sarcastic or overly optimistic, he just loves his work.

No, Steve doesn’t give away puppies for a living, he’s a business owner and entrepreneur. More specifically he’s the owner of Executive Travel, Headwind Consumer Products, four True Value hardware stores, a Batteries+Bulbs franchise, a few shopping centers and a Subway in his hometown of Pawnee City, Neb.

It’s a lot, but it doesn’t stress Steve out because it didn’t happen overnight. 

Steve started his first company, Executive Travel, after reading a book titled, ‘How to start a travel agency.’ He started out in a small office where his desk doubled as the top of a 4-drawer filing cabinet.

Steve sold travel door-to-door, slowly building his business and coming up with innovative ways to make travel more accessible. He even gave away computers to his customers as a way to excite them about travel and technology. People thought he was crazy, but Steve saw how intrigued people were with his out-of-the-box methods, and his business boomed.

“I’m disruptive,” Steve said. “Doesn’t that sound like a bad thing?”

Being disruptive has fueled Steve’s daily excitement to try to new things, but it doesn’t mean he hasn’t had his fair share of failure.

Steve said he’s started more than 40 different companies, and a handful of them have been duds, but that’s fine by him. He sees failure as part of the creative process and he’s taught himself how to deal with failure head-on.

He learned how to fail from his experiences as a Husker football player, businessman and political candidate. Each season showed Steve that there was always someone faster, stronger, smarter or more popular than he was. It didn’t feel good, but Steve realized that he could either be defeated by those realities or learn from them, and he chose the latter.

Steve directly attributes his success to his ability to fail, pick himself back up and try again. He’s not afraid to fail, and he challenges others to do the same.

But what stood out the most about Steve’s story is that he knows who he is and who he’s not.

Steve is not a Type-A boss and he doesn’t try to be. He’s more of a visionary, and hates the idea of a plan with no flexibility.

He’s a big picture kind of guy who knows how to dream big, take risks and push the envelope.  He’s not very good at focusing his own thoughts, but he’s an extremely thoughtful and inspiring mentor.

Steve doesn’t claim to have all the answers, he doesn’t boast about his success or any of his skills. Instead, his story is about knowing what he loves, doing what he loves and staying aligned with his passions.

Kay Orr

By

When Kay Orr was elected as Nebraska’s governor in 1986, it was big news.

She was Nebraska’s first female governor and the first-ever Republican female to be elected to the position in the history of the United States.

Her four years as governor were historic, but also years marked with landmark decisions and ample criticism, ending in a closely contested election in which Governor Orr narrowly lost to her democratic opponent.

But we’re not going to make this story a history lesson, because Kay’s story is about more than her years as Governor Orr.

Long before Kay was governor, she was a daughter, sister, wife and mother.

Kay grew up in Burlington, Iowa, as the youngest of four children. Many of her family members were farmers and her father served on the local city council.

She remembers being taught to know and understand the principles of the founding fathers, to respect adults and guard her tongue. It was a time in America’s history in which these values were part of every family, not just hers, and patriotism ran deep.

“We played kick the can and hide and seek,” she said. “I don’t want it to sound idyllic, but life was just simpler.”

It wasn’t perfect, Kay said, but the time and way in which she was raised shaped her worldview.

“We talked more about the virtues of life as opposed to the values – values change, but virtues don’t,” she said.

For Kay, being a woman of virtue started in her home. She and her husband, Bill, prioritized raising their two children in a way that honored their beliefs and garnered the character that was bolstered by their faith in God.

As her children grew older, Kay saw political involvement as a way to contribute to her family, neighborhood and city. She addressed envelopes and knocked on doors, making sure citizens were well-informed before going to the polls.

Kay laughed at the fact that her son and daughter were proudly pounding campaign signs into yards not long after they learned to walk. It became a family affair.

Today, Kay’s son, John Orr, is the Washington County GOP Chair and her daughter, Suzanne Gage, is the Director of Communications for Nebraska’s attorney general.

But while Kay was knee-deep in the political sphere, she said it was never her lifelong dream to become governor. She set out to be a volunteer and a voice, but as the years passed her experience and knowledge in the field grew.

Kay served as Chief of Staff to Governor Charlie Thone and was appointed as the State Treasurer. She had a wealth of experience that guided her to run for governor, but Kay also had a firm grasp on her personal and political virtues.

She didn’t want to be a politician – to her, that word had too many negative connotations linked to wishy-washy views – she wanted to couple her experience and abilities and apply them to public policy.

Yes, Kay’s governorship was historic. She has an endless number of fascinating stories about her years in office, and pictures to go with nearly every memory.

Her basement walls are lined with photos and newspaper clippings, dedicated to her time in office – strolling through the White House Rose Garden with George H. W. Bush, laughing with Ronald Reagan, sitting at a table with Margaret Thatcher.

But looking at the collection of pictures you start to notice a pattern – her family. Kay’s husband, children, and grandchildren were an intentional part of her photos and memories.

“Being a wife, mother and grandma is the greatest role in this life – it’s the best,” Kay said.

If she had to pick between her family and a political career she said she’d pick her family, no contest. Kay was a wife, mother and grandmother first and a governor second.

Kay took her job as governor very seriously. She fought to defend her decisions and beliefs and wasn’t one to keep her opinions to herself, but she also knew her career was temporary and it had boundaries. She wasn’t willing to compromise her family life, and she set that precedent early on.

When her first grandson was born, Kay wanted to be an on-call babysitter and even put a cradle next to her and Bill’s bed at the governor’s mansion. When her children pursued their own political interests, she was willing and ready with support and advice.

At 77 years old, Kay is still as sharp and feisty as ever – she sticks to her guns and loves her family, she wants what’s best for America and calls it like she sees it.

People often ask her to reflect on her governorship and talk about any regrets, but that’s not Kay’s style. She’s proud of her administration and stands behind her decisions. She doesn’t live in the past or base her worth on the comments of others.

Instead, Kay referenced a framed quotation in her kitchen that sums up how she lives each day, it reads, “Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight. – Proverbs 3:5-6″

Kay is a woman who has known and owned her story for much of her life. She’s confident in her beliefs and unwavering in her virtues, and to her, that’s what matters.

Blake Lawrence

By

This might sound cliche, but Blake Lawrence’s heroes are his parents.

His mom is a well-known Kansas City anesthesiologist and his dad is the CEO of Big Brothers Big Sisters Kansas City.

But these prestigious positions have nothing to do with why Blake admires his parents – they are his heroes because they have shown him how to make his story matter.

Blake looked up from his desk and pointed to a poster on the back of his door, “That’s me,” he said.

It was a photo of a Husker football player.

It was hard to recognize Blake in the photo, what with the helmet, red jersey and pads, but Blake said when he played football he felt like he had found what he was meant to do. He described how he carried around a football since he could walk, and had grown up being known as ‘Blake Lawrence the football player.’

But Blake doesn’t play football anymore.

In October 2009, he went from being a starting Husker linebacker to a former player because of numerous concussions, and suddenly he was no longer ‘Blake Lawrence the football player.’

His dream and identity were gone. Now what?

Blake said he sought out his parents for advice as he frantically began searching for his next steps.

More than words of encouragement, Blake said he found their own stories as the best fuel for moving forward.

Before his parents became a doctor and CEO they were high school sweethearts who became teen parents. The two got married and raised their family together for a few years, before divorcing when Blake was 4 years old.

However, the labels of pregnant teen and single parent didn’t stop either of his parents from pursuing what mattered. For Blake’s mom, it was becoming a doctor. She balanced life with two young boys and the demands of medical school. For Blake’s dad, what mattered was helping others. He worked low-paying jobs at a runaway shelter and the Big Brothers Big Sisters program long before he was ever promoted.

Yes, they went on to become well-known in their fields. They both remarried, giving Blake two additional parents who he loves and admires, but that happened because they made a choice early on. They chose to let their decisions, not their circumstances, dictate their lives and shape their identities.

And as a 20-year-old college student, Blake had a similar choice to make.

He decided that just because football couldn’t be his dream anymore, didn’t mean he was out of options. Especially in the context of what his parents overcame, Blake said he had no excuse for not pursuing another goal. 

Blake quickly saw that finding unique ways to solve problems was a strengths of his, which led him to launch Hurrdat, a social media marketing company, in 2010.

Three years later he and a few friends started opendorse, a company that connects marketers with athletes to build stronger social media campaigns.

Some might question how fast Blake pivoted from football to the entrepreneurial world, but to Blake it just made sense. As a kid, he and his brother were always finding ways to turn a quick profit. They bought and sold candy bars on the playground and even started a basketball league where they promised kids new shoes and a ride to games – needless to say this endeavor was quickly shut down by the principal – but that kind of innovative thinking set the stage for Blake’s future.

Blake knows how to see a problem and find a solution. Much of his story is about finding what matters in the midst of disappointment, and choosing to move forward.

Blake is 26 years old, and a lot of his story is yet to be told. But if it continues to be about building great companies with people who care, that’s what matters most to Blake.

Jill Liliedahl

By

Jill Liliedahl is a self-professed crazy dog lady. We’re talking the, she and her husband made a Facebook for their dog caliber of crazy dog lady.

Which is why it makes perfect sense that she’s the CEO of SitStay – an online marketplace for dog supplies.

But working at SitStay wasn’t part of Jill’s plan, mostly, because a lot of her story is about changing plans, trying new things and finding her place.

In college, Jill was a political science major who didn’t want to go into politics. She went down the social work track and then on to earn a graduate degree in sociology. She’s lived on the east coast, dove in to the nonprofit world and moved back to Lincoln. She took a job that exposed her to the startup scene and then ended up launching a premium popsicle business. Now, she’s at SitStay.

These are just the highlights, but you get the idea – Jill has had a lot of jobs.

It’s not because she’s flakey or indecisive, actually it’s the exact opposite – Jill is crazy smart. She has a high capacity for learning and trying new things, but this has also been a challenge for her. She’s interested in so many things, that picking one seemed incredibly difficult.

But more than her litany of jobs, what’s held Jill’s story together is her family and her community.

Jill grew up in Hastings, Nebraska, a town less than two hours west of Lincoln. As a kid, she watched her mom open her own fabric store. Jill thought the shop was just another cool place to hang out, but as she got older, she realized that not everyone gets to watch their mom start something.

Sure, it wasn’t some techy, hard-hitting business, but it was her mom’s way of meeting a need in their community and Jill was proud of that.

So, when Jill started her speciality popsicle business her mom and dad jumped right in. Their phrase was, “Let us know what you need!” and they meant it.

Sure, it may have been just popsicles, but that didn’t keep them from spending every summer Saturday at the Farmer’s Market with Jill. Her family became her go-to taste testers, sales team and chief marketing officers – they knew the startup world because they’d been there.

And while Jill loved what she did, and her family understood, she realized that running a business – whether it’s popsicles or dog supplies – can be isolating. Her schedule, interests and frustrations felt unique, and yet she wondered if there were more people out there with similar struggles. It was hard because Jill felt like she’d found her place, she was building a company and using her wide range of skills, but something was missing.

Jill shared this with her friend, Amber Pankonin, and in 2013 they started a group called Ladies Launch Lincoln as a way to connect with female entrepreneurs. They were shocked at the number of women (and men) who showed up to talk shop, get advice and share their latest ideas.

The group became Jill’s safe place. It was where she received tangible advice, but also where she saw her story more clearly.

She realized that a roundabout academic and job history was pretty common in the startup world, and it didn’t matter that she was a former poli-sci major or wasn’t necessarily putting her Master’s degree to work every day.

Perfect planning, while tidy and helpful, hasn’t propelled Jill. Instead, it’s been the love and support of her family and an amazing community.

Jill’s story can be confusing because of her long list of loosely connected jobs, but it’s also extremely simple. It’s about pursuing what she loves, being content in the unknown and pushing forward, knowing full well that sometimes no plan is the best plan.

Dan Nelson

By

We’ll cut to the chase and let you know that you’ve probably never met Dan Nelson or heard his story.

But, you may have tasted his kettle corn.

If you’ve ever had kettle corn at the Lincoln Farmers’ Market, there’s a good chance it was made by Dan.

He’s the guy in the tent meticulously watching and stirring the big, metal pot with bubbling sugar and freshly popped corn. His wife and sons often help him sell bags of the still warm kettle corn or give out the coveted sample cups to anxious market browsers.

But this is just Dan’s summer/weekend job. During the week, Dan is the owner and founder of Vahallan, a hand-painted wallpaper company.

“I can’t imagine doing anything else,” Dan said. “I’m a professional finger painter.”

The lead-up to Dan’s “finger painting” career was about as nontraditional as his job. He graduated from the University of Kearney with a degree in business administration, considered going back to work on his family’s ranch in Alliance, Neb., and then decided ranch life wasn’t for him.

He moved to Omaha and worked as the manager at Blockbuster Video before trying out the insurance world for a few years. Eventually Dan moved to Lincoln, took a few more college classes, got a job in the medical field and then worked as a manager at Applebee’s.

Then, his brother told him about some hand-painted wallpaper he’d seen and was making, so Dan thought he’d try to make it too. Dan worked 60 hours a week and painted paper for another 40 hours, finding time before and after his day job.

He tested his designs in his sister’s garage and hung the papers over the fence in the backyard to dry.

Yes, that’s really how it all started. No art degree, no risk assessment, no second thought, just jumping in full speed.

Dan said that’s pretty typical for him. He sees something he wants to try and he goes whole hog.

That’s how he got into the popcorn business too. He saw kettle corn at an event, bought a kit to try it out and then started selling at the farmers market. His methods often cue an eye roll from his wife, but she’s always been extremely supportive of his ideas, Dan said. 

But just because Dan quickly got into the paper and popcorn business, doesn’t mean it’s easy.

Most of the time it’s borderline crazy, Dan said. Starting a company comes with a host of demands that require Dan’s full attention at all hours of the day. And while his natural creativity propels a large part of his business, the technical elements of managing people, developing a workflow and coming up with ideas to help his company grow are all daily challenges.

It’s stressful too. Creating and selling hand-painted wallpaper is a delicate process. It takes creativity, design know-how, patience and physical strength. The hand-painted look is intricate and freestyle, but it also needs to be uniform and consistent enough to fit seamlessly into homes, offices, hotels and restaurants.

And while Dan doesn’t have any direct competitors in Lincoln, he does have competitors, big ones.

At times, Dan feels like a little fish in a big pond, and other days he gets a call from BCBG, Saks Fifth Avenue, one of his international suppliers or a famous baseball player who wants Vahallan paper in their space.

It’s a constant up and down, and as he gets older, it’s harder for him to handle.

Dan isn’t a peppy guy with a flashy smile. He’s simple and to the point. In true Nebraska form, he says what he means and works until the job is done.

He has a seemingly endless stream of ideas for designs, many of which use natural elements like pine needles and twine to give his paper a unique look and feel. But Dan is more than a finger painter, what he’s creating is art.

His story is about laying his chips on the table, going all in, because he’s proud to stand behind two businesses that he’s grateful to call his own.

He’s a fighter and a risk taker, and Dan wouldn’t have it any other way.

Close Menu
Follow along and be the first to know about our work, story series and general happenings.
  • This field is for validation purposes and should be left unchanged.